=== KIOKO COLD-EMAIL CORPUS — BATCH 5 (16 videos) ===

# Steal This Cold Outreach Strategy & Make $9K/Month Selling AI

Hey everybody, my daily updates channel is where I post more casual day-to-day content. And in it, I answer specific questions from viewers directly in the comments. I also do stuff like live sales calls, lead genen, and more. I had somebody ask me a particularly interesting question the other day about Loom outreach strategy specifically. So, in this video, I wanted to answer that question once and for all. Loom video outreach, when it's done right, is probably one of the highest converting outreach methods that you guys could use. But when it's done wrong, it's also basically just spam that wastes everybody's time, including yours. So, my goal here is to break down the exact blueprint that I use and that I see other people using to crush it consistently. I'm going to show you how to structure these videos to actually get responses because from what I could see, a lot of people are kind of missing the whole point with the Loom videos. And after that, we're also going to hit a few other common roadblocks that I see people stumbling into when they're building their automation businesses that I think will help the largest number of people right now. As always, if you guys have any questions your own that aren't covered today, I do personally read and respond to every comment on my daily updates channel. You can find a link to that directly in the description. Thanks for the unbelievable amount of value drop every day for us. I have a question regarding the current custom Loom outreach strategy. Do you have a blueprint or system for the structure of the Loom video? Thanks a lot in advance. Here's like a good Loom SOP. Okay, for anybody that's watching, start on the resource. So start on the right page. So for example, if this was the Loom and I was trying to roast, I don't know, my own LinkedIn or something, I would actually go to the resource that I'm doing the roasting in. Okay, something like this. It's important that you start with this cuz the first frame of the Loom video if there's any sort of like embedding or whatever. The first frame of the Loom video will be their profile and they'll think that you are currently on their profile which helps like imagine if you instead just did some cover page like you know how Loom gives you a cover page or some new tab page or something. It's not evidently clear that this is not a templated video. So just make sure you're on their profile and you know do stuff like a quick little zoom in the first few seconds. So be like yo Nick man just came across X Y and Z you know quick little zoom. That way in the GIF they see the zoom. It makes it abundantly clear that like this is not a templated video and now you've just checked that box that it's not spam. Okay, so start on the page, talk about them to start. The first like 15 seconds or so is basically the most crucial part where you can position the rest of the video as providing value to them, not just being a sales pitch. So talk about them in the first 15 or 30 seconds or so. When you drop social proof, do it organically. So what I mean by this is don't just say, "Hey Nick, just landed on your LinkedIn. by the way, I do X, Y, and Z, and I've made a million bajillion dollars for creators like Blank and other people like Blank and blah blah blah blah blah, right? Because that's not positioning the video to be valuable to me. When you talk about them, I always like doing something like, "Hey, I noticed really, really small thing that I can fix for you to make you, I think, 10, maybe $15,000 more per month." But you can let me know your thoughts on that if you find this interesting. It has to do with X, Y, and Z. I'm actually going to show you everything you need in this video so you can just like hand it off to your team. I really like you and I love what you're doing and I really respect whatever your company name is. So, just want to let you know up front I'm not expecting you to work with me. Just thought if I were in your shoes, I would want somebody to tell me or something like that. I like that frame a lot. So, I don't know, maybe you could call I'm sure somebody would call that the super cool loom blueprint that makes you a million bajillion dollars. But for me, that just seems pretty obvious, right? Like you just want to make it seem like you've uncovered an opportunity that they're not looking at and that they haven't noticed and that's currently costing them money. And with one tiny little fix, they can fix that opportunity and then start making the money. And you also want to make it seem like you're not the one that is forcing them to work with you for that. You're just giving it to them. And if you approach it in this way, you'll find that most people are just going to choose to work with you anyway because they're like, "Well, this guy's just full of value. He's he's sweating value. Of course, I'm going to work with him. He's the one that pointed it out." And then drop your social proof organically like while you're explaining. Don't drop your social proof at the beginning in that big chunk like I talked about. And then um for your CTA, I don't like to do like a all you need to do is sign up for a call or whatever because you know a lot of the time if you're pitching to larger people, these people are pretty busy. They don't really have the time to jump on a call for service implementations for every little thing. So instead just say hey obviously I can take care of this for you completely end to end. I do this thing professionally. As I mentioned I've done this for XYZ really big name XYZ really big name. If you want me to do that man just like respond with a thumbs up. I will literally go through everything, build you out the full action plan, build out all the templates, and then just give them to you for free. Then if you like that sort of thing, maybe you and I can discuss working together in a larger capacity later. But yeah, I know giving value is how you get ahead in this industry. So, um, just give me a shout and I'm more than happy to sort that out for you. That's the vibe that you want to give people with the CTA. You don't want to be like, "Book a call on my calendar." Okay, so this is how I do the Loom SOPs. Basically, this is how the people that are crushing it with Looms tend to do it. They're very mindful of the time of the person that they're reaching out to. Long story short, start on the page. Talk about the person. Make it seem like it's like an easy, simple fix. It's not going to take them any time to do and that you're giving them everything they need to pass off to somebody else within their team if necessary. When you do the solution or show them what the problem is, drop your social proof organically. Be like, you know, it's really interesting. I just did this for XYZ, really big name, and we made them $43,000. Specifically, their big issue was this. And then you do it like while you're showing whatever you're trying to fix for them. And then we do the CTA. Again, just don't try and hard sell anybody, okay? try and make it as low friction as humanly possible with them to get back to you. So, it's like, yo, just drop me a thumbs up and I will literally do everything that I just told you I would do for free. I'll put it in you or your team's hands and only if you guys absolutely love it can we talk about maybe working together in the future. Dead Thunder 11 says, "Yo, Nick, thanks for this info. I'm wondering, do I need a team for my agency or can I run it solo?" You can absolutely run it solo. I ran my agency solo for a very long time. Then I uh ran my info product solo for a very long time as well. The limit that most people say you need to start hiring at is actually a lot higher than you think. And the benefit to not hiring right away, just so everybody's on the same page, is that let's say you're at 5,000 bucks a month and you start thinking, "Oh man, it's so hard to keep up with this stuff. I should hire somebody." One, the higher you're going to get at $5,000 a month is going to suck. You don't really have a very good budget to get good people. So odds are you're going to end up with some issues on that side of things. Either they're going to need to be trained or managed more than average or their longevity is just a little bit lower or I don't know, there's just some other issue with hires at that level, which is unfortunate. The likelihood of them working out is lower. Let's say you do end up hiring them and then two months go by and you train them up and everything's good. Now you're making $5,000 a month. You pay them $3,000 a month. Now you're making $2,000 a month. They're never going to be able to do the thing as good as you, which is just an unfortunate reality. And uh your agency is going to grow slower because of it, because of, you know, poor retention, poor customer quality control and stuff like that. Okay. Now, contrast this with a totally different idea. Instead of you just running the exact same business model in universe B, you reach $5,000 a month and you think, "Hey, rather than hiring somebody, how can I shift the way that my business operates so that I can increase the total ceiling revenue attainable with just me?" So, I'll give you a quick example that a lot of people end up doing, myself included. Instead of selling custom builds like most people do from 0 to 1, you start selling productized services instead. So instead of you having to go through a big scoping step and then learn potentially new software platforms and then do lengthy revisions and stuff like that and you make $5,000 a month with it and $5,000 a project with it, maybe you dial it back and you build a really simple deliverable and it's just like a CRM setup or something like that and then it eliminates all those steps because you've already fixed most of those variables. Maybe the customer gives you some direction but for the most part it's you. And then instead of just doing one of those a month or something, now you can do five. And instead of charging $5,000, you're charging $2,000 cuz it's a smaller, simpler project. But 2* 5 is 10, which is two times what you're making at $5,000. Do you kind of see my point here? I guess to make a long story short, every time you're faced with this like, holy I don't really know if I can keep going fork in the road on your path. You sort of have two choices. And choice number one is hire and then continue doing the same business model just slower. And then the other choice is okay, think about how you could remake your business model to function at a higher level of leverage, which is what I've done, what a lot of other people here do. And this is how freelancers and solo agencies are hitting, you know, 20, 30, and 40k months. Xander says, "Sup dog, love the regular effort. Wanted to run something by you." So, he's using something I used in one of my email campaigns. So, I'm using cold email with dental clinics and creative agencies with nine inboxes at 270 emails a day. The reply rate is 2% and little to no positive reply. I've been copyrighting for 1.5 years now. Copywise, everything is as solid as it can be. Offer guarantee value, free leads, etc. Don't really know why this is happening. So, what do you say? Should I ramp up to like 15 inboxes, doing 500 emails a day or something else? I know it's hard to understand via YouTube com, but would really appreciate if you could help. Thanks for the content, Nick. Yeah, no problem. Listen, man. I mean, like, first of all, you say, "I've been copyrighting for 1.5 years now, meaning copywise, everything is solid." 1.5 years is very little in the grand scheme of things, right? Like, I probably been doing copyrighting for 10 years now, and I'd consider myself pretty good at it, but I wouldn't consider myself the best in the world or anything. So, you're saying everything's as solid as it can be. I don't really believe you. If the reply rate's and it's 2%, then obviously your copy is not. You're saying, "Oh, maybe it's the leads. Maybe it's the deliverability. Maybe it's something else." Dude, you can make any campaign have massive reply rates with the right copy. It's not about the audience. It's not about the leads. It's not about any of that stuff. Okay? leads is like the number one excuse that people make because their performance isn't up to par. So, I don't mean this just to put you on the spot and tell you that you suck or anything, but the copy is not as solid as it could be. Uh, copy is by definition not as solid as it can be if your reply rate is 2%. Also, a couple of other loaded assumptions here that reply rate is at 2%. I've scaled uh many email campaigns at 2% reply rate. These are usually higher average order value email campaigns or their email campaigns to people that are a little bit more enterprise where reply rates just tend to be lower. That doesn't necessarily mean that you can't make any money off of it. That's still one in 50 people responding to you. The thing that matters here is just what is the positive reply rate? If your positive reply rate here is, you know, 50 or 60%. That's still 1 in 100 emails positive, right? So, let's just say you send 10,000. Well, now you have 100 positive responses per day. Like, is this really a shitty campaign? No, it's obviously an incredible campaign. But if your positive reply rate, as you were mentioning, is very, very poor. I don't know, let's say it's like 5% or something, then obviously this is onetenth of that. Meaning at 10,000 emails a day, you'd only get 10 positive responses, which, you know, is only going to convert, I don't know, between 3 to five calls, maybe more. I don't know. I'm just like throwing some stuff at the wall given the fact that you're uh reasonably new to this, which ultimately is not really going to be anywhere near as worth it. Okay, so just want to let you know right off the bat that the main issue here is your copy. You may try and run from it. You may try and escape it, but destiny arrives. Make me purple. Uh yeah, main issue is the the copy. And uh you shouldn't just ramp up to 15 inboxes. You should learn why your copy isn't working. Maybe your copy is good, but it just doesn't work as well for the current industry that you're tacking or maybe the current audience size or whatever. You can either adjust your copy or you can try a different audience. But like you're trying right now to solve a problem that is very clearly copyrightiting related by just throwing more volume at it. And if your reply rate is nothing or not reply, if your positive reply rate is nothing, this isn't going to help you. Okay? You got to fix the copy, man. And I say fix here in a loose term. It's not just about like having all of the bells and whistles and the boxes checked. This is real life, right? Like these are all rules and heruristics and approximations that we're trying to provide you to make you better at this stuff. But at the end of the day, these are just models. When you go into real life, things are always going to be a little bit different. So, you're going to have to bend the rules, play with them a little bit, throw a bunch of at the wall, see what sticks. Then, you're going to have to run it for quite a while. You're going to have to run it for, you know, at least uh 1500 emails, I would say, before being able to definitively say something is or is not working. Automation workflows templates are commoditized. What's the next step? How much money have you made with automation workflow templates in the last 30 days, my man? What sort of uh revenue we talking? Whether or not something is commoditized doesn't really matter to you. If you're making like5 or $10,000 a month, it doesn't matter. It doesn't stop you from being able to do that. You know what else are commodities? Really? Barrels of oil. And uh people make a lot of money off barrels of oil. So the whole idea that like they're commoditized, this is such a freaking such a such a buzz word. Most people don't even know what that means in relation to the economy. If something is commoditized, it doesn't mean that you can't make money out of it. So, even assuming that these workflow templates or whatever work commoditized doesn't mean you can't make money out of it. Whether or not they're commoditized is a whole different story. But like, yeah, man. Like, dude, the I'll tell you where commoditization matters. Commoditization matters when you're trying to run a $10 million a year business or 20 million or 50 million or $100 million a year business, not a $10,000 month business. You know, like there's literally always room in a market for another $10,000 a month entrance. You don't have to worry about commoditization if you're just a freelancer trying to make a living. If you're trying to like build this huge Uber or whatever, yeah, you got to start worrying about stuff like that. But you're not, man. Like, let's be real here. We're just trying to earn a living. We're just trying to, you know, make significantly more money than the average person while working significantly fewer hours. So, all this talk about commoditization and about like, oh, like this market saturation and stuff like that. Don't get me wrong, the markets get harder when they're saturated, for sure. But the whole idea of like, oh, that means that we have to fundamentally change our approach to do X, Y, and Z is wild, man. You can just always just work a little faster, work a little bit harder, and you get the same results. Okay. And if you want to make $10,000 a month, you don't even really have to work that hard. So, automation workflow templates commoditized. What's the next step? And then are workflow templates commoditized? Yeah, I'd say templates are pretty commoditized at this point. You know, just calling it what it is. But your value is not in your ability to generate templates. Your value is in your ability to build a solution for a client. I would never just sell a template. This whole business model, the leverage here is in the perception of white glove managed service. And I've said this from day one, it's all just about the white glove managed service. The perception that you do highquality work. Look at design joints. The same way that it works. This guy uses templates for everything. You know, he makes over a million dollars a year as a solo agency owner with like 90 whatever percent margins. Honestly, uh he's just like me. Look at that. He templates out everything. Are his templates commoditized? Yeah. But is he selling the templates? No, he's not selling the templates. He's selling you on like the client experience. He's selling you on like, you know, having your needs taken care of. He's selling you on peace of mind. He's selling you on all that. So, you don't sell people on the freaking templates, guys. Cuz then you're no better than just like a, you know, little template GPT or something. Hey, Nick, I'm interested in the topic of selling project management systems for marketing creative agencies. I've been looking around YouTube for a while. I haven't found any clear templates or mindsets on YouTube yet about how to set up a system like this, and I'm struggling to understand what a project management automation system looks like since I have no experience project management. I know this is a long shot, but can you tell me what info I need to ask the prospect of the meeting and explain how you typically build out or scope the system so I'm clear on what I'm dealing with and the prospect is clear in terms of what they want. Yes, this is a great question to dog food a little bit, which just means to pitch you on my own service. I do have templates for project management systems inside of Maker School spread out throughout month two, month three. I also have some resources between month four and month five. So, if you did want to just jump start everything and just have templates that work out of the box, definitely check out Maker School. Do a lot of project management. obviously was a big part of my first business which is ClickUp where I built project management systems like this alongside my partner that was one of the reasons why we were able to grow and scale with such a lean team. Anyhoo in general there are two types of project management systems nowadays. There is a stagebased system and then there's a subtaskbased system. So let me break down how these work in just a second. Basically there's stagebased or subtaskbased. Stagebased systems are for situations where projects flow linearly through a queue. So let me give you an example from my actual business here. Projects start at the very top here and then work their way down to the very bottom. So essentially they start at some sort of awaiting assignment or assign stage. Then because they're articles, we will add them to a writing stage. Then after that they'll move to an editing stage. Then they'll move to a ready for submission stage. Then they'll move to submit it. So let me just break these all down for you. In our case uh for writing we start with assigned and we go writing then we go editing we go ready for submission and then finally we have a submitted stage. In a nutshell these are the stages that matter. I know I had a few more stages over there but those are just tertiary stages for various little management things that don't ultimately apply to the stages that a project will flow through. Okay. So you can rename these to whatever the heck you want. I mean like assigned could also just be like Q. Um, writing could be, I don't know, scoping. Editing could be um, I don't know, building. Ready for submission could be QA. And then submitted could be delivered, right? Like these don't have to be the exact same words that I'm putting down here, but they tend to represent similar ideas. You have some sort of cue, which is flexible that allows the person that you are assigning the project to to like manage their life and their day. You have some initial kind of rough draft thing. Then you have the actual thing itself. Then you usually have some sort of Q&A and that's what are ready for submission stages and then ultimately you have some sort of stage that represents hey the task has now been delivered. Okay, so these are stage based. These work really well for typically high volume applications where you have a lot of projects going through a queue. You have a big team you need to be able to assign these things and um the projects themselves are relatively simple in nature. That is in direct contrast to what I'm calling subtask based systems. Now subtask based systems look and work a little bit differently. So subtask based systems are for situations where scopes are complex and projects can have multiple dependencies. Let's say nonlinear dependencies. What nonlinear dependencies means in this case is it just doesn't always flow directly top to bottom through a queue. So let me show you an example with these. You'll see that there are multiple stages here. Writing, editing, client delivery. For instance, this is a simplified example that I just wanted to show you guys that I'm using in this pipeline. But usually you you kind of just use one or the other. If I go over to this project management system, which we are going to let's do template creative agency. Okay. And what you'll see is in a system like this which is like mailbox setup. Instead of us just having a simple stage for each of the steps responsible for this task, launch instantly campaign, what we've done is we've broken all of these down into subtasks instead. And these are very similar conceptually to the statuses or stages that we had before, except now because they're subtasks, we can actually have people work on them simultaneously without actually needing to materially affect the stage that they're in. And then the stages themselves just turn into todo, working, or complete or maybe like blocker or something. Okay, so quick example here. launch instantly campaign. Well, there are a bunch of steps that are involved here, but you don't have to do all the steps one after the other. You have to do some of these steps one after the other. Some of these have dependencies, but not all of them. For instance, you start by connecting domains to your workspace. Then you connect mailboxes to instantly. Then you warm up and configure mailboxes. Complete SPF and Demark. Then you write the campaigns. Well, you could actually start writing the campaigns before you connect the domains to the workspace, right? So, you could assign this to person A. Then you could assign this to person B. And you could actually have both of these tasks done simultaneously. Now, in our case, we've also added time estimates, due dates. There's some other information here as well, but you can add whatever fields you want in any sort of project management based system. Okay. Yeah, subtask based systems tend to be much better for harder to scope more variable things where you need to be able to jump in just add an additional subtask for a system. You can imagine how that works really well or much better for automation systems than uh stagebased sort of project management because in reality if you're doing custom automations the specific steps that you are going to have your team or yourself do are always going to depend on the scope and the scope is usually going to be a little bit different from project to project right and because of the nonlinear dependency thing you can actually start working on projects or multiple different parts of projects simultaneously without necessarily having to wait for everything. So that's more or less it uh in terms of how to automate this. You basically just attach stage changes or subtask completions to web hooks that are sent to make.com which then trigger some sort of thing to occur in your workspace or maybe your Slack or your email. And there you have it. I hope these answers gave you some clarity on the challenges that you may or may not be facing with the AI and automation business. Here's the thing. This is just a small sample of the conversations that are happening all the time over on Daily Updates. So, if you guys like this format and you guys want more direct answers to literally your question, I will eventually check that comment over there. Just leave one. I've never skipped a comment. Eventually, I will get to it. Just head to the second link in the description. All you have to do is subscribe and then drop your question on any one of my videos and I promise I will eventually address it. Thanks again for watching. Looking forward to catching you in the next one. by


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# If you're struggling to land your first AI client, watch this

The whole idea behind social proof is it's a mechanism that lets you borrow the credibility of a person or entity that is more established than you to grow. But what if you're a beginner and you don't have any? Now, I scaled two agencies to over 160k a month in combined revenue. I also spoke on stage with Alex Ramoszi and Sam Ovens and other business people, including a mention, though not by name, on the Diary of a CEO podcast just a couple months ago. >> The winner of the Blast School Games. He got to like 300 something thousand a month. He started 16 months ago making videos about AI. What this means is I now have social proof and it lets me basically make money by being popular, which is insane. But I did not always. And so in this video, what I want to do is I want to show you more than a dozen very boots on the ground ways to get some yourself. Even if you're a total nobody, you've never made any money in business before. Here's how I'm planning on structuring this. I'm going to start by giving you guys an example of the social proof you would have if you employed this tactic. It's usually a cool sounding oneliner. Then I'm going to give you guys the actual tactic itself, including examples and demonstrations of how I have done this in the past. A lot of these tactics are going to be free. Some of them will cost you money, but then deliver a very disproportionate reward relative to the money put in. But obviously, something is free. I'm going to do my best to tell you, and that's what I'm starting with. So, our first piece of social proof is going to be very big. If you do this, it will enable you to say things like, "Hey, I'm a Microsoft cloud partner. I actually work with Microsoft under their cloud partner designation." Now, you can do this even if you are a total nobody. You've never earned a dollar in your life. You don't even know what the hell the word business means. What you do is you sign up to a partnership or creator program with the brands that are big in your target industry. I obviously used Microsoft earlier, but for example, a lot of you guys probably know about NAND, right? It's a no code platform. It's raised tens of millions of dollars. Obviously, very in demand right now. Well, did you know that you can just sign up to their website under the creator designation? And if you do this, they will literally give you a profile on an NAN.io hosted domain. So, I've done it and now I have pretty awesome NAN social proof. So, for instance, I can actually say, "Hey, I build templates for NADN under their creator program. They put me on their website along with a bunch of workflows and regular users download me all the time. Uh, my templates have been downloaded over 5,000 times." What you end up with is you end up with something like this, which as you guys could see is on the nadn.io domain. And I mean, similar examples exist across the stack. I'll show you one for Notion later, but you know, this is pretty legit, right? If you have something like this that shows how many times your stuff has been downloaded, you know, one of my workflows has been downloaded over 7,000 times. I think you guys could see how this would buy you legitimacy. So, how do you actually go about and do it? You literally just type nadnillic. Let's not do that. Nad creator signup. Go down to verified nad automation workflows creators. At least as of the time of this recording. It'll probably somewhere else if uh you're watching this really far in the future. Then just scroll down to the bottom to where it says become a verified creator. Okay. So, if you click this join now badge, what are they going to ask for? Some very simple stuff. username, email address, maybe some examples of workflows you guys have done in the past. You use mine, use other people's, whatever it is. Hopefully, you guys are seeing you guys could put something together that looks very, very legitimate in a very short period of time. And if somebody is considering hiring you for some sort of no code automation service, right, that it makes you appear significantly more credible. It's going to significantly improve your conversion rate, your probability of any sort of sales engagement because you are now borrowing credibility from that brand over to yourself. You know, if you use the term Microsoft cloud partner, what you are doing is you are borrowing the credibility from Microsoft, which is obviously a very credible organization despite the fact that you don't have any. So, you can use hacks like this across the board. My recommendation is don't just do a specific platform like I just showed you how to do one, but um look to see all of the platforms in your target industry that would call you or make you more credible. Okay, our second piece of social proof will let you say stuff like, I was featured in Bloomberg, which is obviously huge. So, how do you do that? Well, it is called a paid newswire. So, I actually used to own a PR agency that worked with some massive names. We're talking billion-dollar companies, uh, governments, literal space agencies. And a very common way that we bought credibility for people that came to us with absolutely nothing is we paid for a service called an EIN newswire, okay, to go and then blast a story, a press release basically across a bunch of media back channels on publications like Bloomberg, uh, and Yahoo News and Digital Journal and a couple of other ones. And in general, this process usually costs a few hundred. And at the end of it, you guys are going to get a list of major publications and logos that you guys can literally add to your website to say something like, "Hey, you know, we've been featured in Bloomberg, Yahoo Finance, and so on and so forth." So, let me give you guys a quick example. Um, this over here is 1 second copy. And I started this with very little social proof. It now has social proof, and it can stand on its own. But for a while there, um, these five logos were very important to us and very big portions of the reason why people thought we were credible. These are the direct result of a newswire. A newswire that I blasted out to Digital Journal, Bloomberg, Fox News Media, Yahoo Finance, and Associated Press. That cost me a grand total of $300. So in this case, you know, what we did is we basically took actual capital and then we tried to, you know, we basically exchanged it, currency converted it for some form of reputational capital. Uh, and it's very, very easy and very straightforward to do. Anybody here could do this on their own as well. There are variety of providers that do this sort of thing. Uh, what I personally did is I just went on Fiverr and I typed in newswire, press release, words like that until I found ones that, you know, had contacts and connections with logos that I was particularly interested in. You guys can probably find it way cheaper than 300 bucks. Uh, give it a go. The third piece of social proof is going to let you say stuff like, I'm Google certified, or I was certified by HubSpot. And this is pretty straightforward. These big companies like Google and HubSpot and Microsoft usually have certification flows. A lot of these certification programs are also completely free. They don't cost you a scent. What you do is you take one or more of these certifications, you become certified in whatever the platform is, and then you can just say stuff like, "Hey, I'm now Google certified." Uh, and in doing so, you will transfer some of the credibility of Google over to you. Example, HubSpot inbound marketing certification. You just go to academy.hubspot.com/courses/inbound. Free certification course right over here. Might take you a couple hours. And at the end of it, you will have a nice sexy looking badge that you can both add to your website, add to any profile you want. In this case, this is my Upwork profile, which is just under $500,000 in earnings. Uh, you guys could add this anywhere. And, you know, adding it is one thing, but actually being able to say stuff like, "Hey, I am Google certified or HubSpot certified is really the main thing. You just want to have leverage in sales conversations. You want to be able to drop stuff like that in general." The fourth piece of social proof is going to let you say stuff like, "I was published in popular mechanics for my thoughts on aging." Now, journalists often need professionals in a subject to use as quotes to make their articles sound more credible. And there are actually services out there that journalists will connect with that allow them to, you know, get quotes very easily from people like that. And I have a couple here that I'm going to talk about. One is quoted. Another one is Haro. So the whole idea is if you have any sort of bootstrap social proof using any of the four methods that we talked about, if you've gotten some certifications now, or if you're like an NN creator or a Microsoft cloud partner and you know something about what a journalist is asking for, you can sign up to any of these platforms and literally just scroll top to bottom through the latest issues or requests. If you have any skill or knowledge in that subject, you just leave a brief quote. You know, a journalist will ask you, "So, what are your thoughts on this? I'm looking for experts that know about X, Y, and Z." You just say, "Oh, you know, I believe X, Y, and Z." And a surprising amount of the time, assuming your quote is good. 3 to four weeks later, you will literally find your name in an article somewhere, which will allow you to have crazy crazy social proof that you probably never thought was ever going to be possible. So, this is an article that I was published in on a very, very big publication called Popular Mechanics. And as you can see, you know, I literally have my first name, first and last name as like the first two words of this piece. We scroll down a little bit. Uh you can't see this because you have to pay money for the publication. But then this is me in some park somewhere. They actually sent out a photographer uh for me. Now, the specific platforms that I'm talking about here, one is called Quoted. Uh this is pretty big. Essentially, the way that it works is it's just like a big database where every day somebody will go top to bottom and just say like, "Hey, you know, I'm looking for an expert that knows uh I don't know, knows about logging. you know, if you know about logging, just leave me a quote that answers these questions. Um, and then there's also uh another platform out there called Haro or help a reporter out, which is just massive. And um, this is something actually one of the very first systems that I built on YouTube where basically you enter your email address and then several times a day you receive emails from journalists saying stuff like, "Hey, is anybody here an expert on X, Y, and Z subject?" Now, the actual emails itself look something like this. So, you'll have an index where they say, "Hey, I'm looking for a dentist or orthodontist. Uh, do doctors work for love or for money? Um, hey, I'm I'm looking for people to help me prepare loan applications. Looking for financial planners, I'm looking for quotes from college or student staff about their mental health." Obviously, it depends. And you know, the what I like about them is they break things down into niches. So, if you just like stay with your ear on the ground or maybe if you build some sort of automated system that watches this, then uh when something comes in that you know fits your specifications, it's very easy for you just to like jump in, drop a quick quote, and then a few weeks later get published in a major mainstream media publication. The fifth piece of social proof lets you have verified check marks next to your name on social media platforms like Instagram and X. This isn't really much a hack as much as it's just buying a piece of verification. But the reason why it works is because some people out there still associate having a check mark, you know, blue check or whatever with literally being a celebrity because that is how these platforms, in case you didn't know, I used to manage their verifications. If you had like several hundred thousand followers, they would be like, "Hey, do you want to verify your identity? We'll give you a check mark. It'll make you stand out more." So, what that means is nowadays you just buy it for $5 to $10. If you're running a social media profile, you significantly improve your click-through rate and your engagement rate, especially on DMs, simply by paying $5 to $10 per month per social media profile. This is my own social media profile right here, Nick Sarra. As you can see, I am pretty big. We have 340K followers now. But on that little blue check mark does a lot, especially when you're doing some sort of like outbound sales. Um, anecdotally, anytime I have anybody in my DMs that is not blue checked, probability of me clicking on them as opposed to me clicking on somebody with a blue check is like probably onetenth. So, do with that what you will. The sixth piece of social proof lets you say stuff like, "Hey, I'm actually listed on notion's website." So, in short, with the strategy, your goal, like our very first tip, was to get listed in the vendor directory for a service. So, in our case, at the beginning, it was in a creator directory. It's a little bit different. A vendor directory is somebody typically that provides solutions using this platform. And the way that these big SAS companies work is they are incentivized to not only like build the SAS but then create some sort of marketplace or network where very proficient providers of the service can be listed and exchange you know notion or whatever company gets a little bit of fee. So yeah, notion's a really good example of that. They have a hire a notion solutions partner page right over here. And as you can see if you just scroll down you literally have like real people that get to leverage the actual traffic of notion.so. It's obviously a massive massive SAS company. Uh, and then, you know, let's say you're looking for somebody that speaks Czech to help you with your notion stuff. You can actually just click on this and you can actually contact, you know, Dala over here. Hopefully, I'm not absolutely butchering your name, but you know, there's a place for a portfolio, a place for them to put videos, clients. It's basically like a mini Upwork or a mini Fiverr if you guys ever use that. And so, it's not just notion that has this. There's like 20 30 major SAS platforms at the top of my head that do. Um, just type in SAS plus solutions provider or SAS plus vendor list or something of that nature and you will find a big chunk of them. The seventh piece of social proof is pretty crazy, but it will let you say I'm an Amazon bestseller. So, to make a long story short, what you do here is you write and then you self-publish a short, maybe 50 page book on Amazon. I've actually done this, and I'll show you that in a second. Then you get 30 or 40 people in the span of about maybe two or three hours to just purchase, download the book, and then rank it up based off whatever voting system Amazon makes available to you. The way that Amazon works is you basically have a bunch of different categories. And within these categories, it's actually a lot easier to become a bestseller in, you know, a specific category, especially a not very popular one, than you probably think. The reason why is because they break it down so granularly I suppose that the probability of you releasing in a day and then competing with other people that get more than like 10 or 20 or 30 downloads in an hour is very very low and then the way that they do their rankings I think it resets every couple hours. So this is something that I published on my Facebook forever ago and u basically what I did and I used to go by a different surname just cuz I didn't think anybody could pronounce my name. That's a story for another time. Basically what I did is I I created this short little uh book and it was like 30 or 40 pages and it was basically hey how to sell stuff you know how to sell products or services the right way and you know I can't really speak to the value of the content that is in this book fortunately this is a much younger and more naive me uh but I set it on Kindle self-publish it using their Kindle platform and then I set it for $3.98 and then I just got like 10 or 15 of my friends to buy it in the span of an hour. Now the way that Amazon works is they evaluated you know the best seller status or whatever on you know an hour or by hour basis basically one or two hours and so for a brief two hours I was actually the number one bestseller from my understanding in the world or maybe just Canada I'm not entirely sure but I was the number one bestseller in marketing so like think about that obviously the degree to which you can claim something like this is pretty hacky because when you say I'm the number one bestseller in the world people are probably going to be like oh my god like atomic habits no way but that is pretty crazy social proof no and you You can actually do it yourself for less than $30 cuz that's about how much money it cost me to do everything that I needed to do. Signed up for like a Canva Pro subscription, created myself a little, you know, book binding cover thing digitally. Very, very straightforward. The eighth piece of social proof will let you say things like, "Hey, our company was at XYZ really big conference." Now, there's no real magic here and you guys probably already know what I'm going to say, but if you want to use a strategy, all you have to do is you have to buy or rent a booth at a conference. Uh, my recommendation would be to get the cheapest booth possible based on whatever the hierarchy of booths are. They usually do square footage. And the only real important thing for you is to be able to say, "Hey, we were at XYZ conference alongside or right across from Microsoft, Nvidia, Intel, like all these big businesses." And the idea is you are basically borrowing or loaning the credibility of the conference and then being able to say in the same breath, you know, we were across from Microsoft or across from Nvidia or so on and so forth. So what do I mean by conference? This is an example of a conference that I I went to actually. It was hosted in Vancouver uh just about a month and a half ago and I was lucky enough that they extended me like a free invite. presumably they do a certain number of media passes and when they see YouTube channels that are as big as mine, they're like, "Hey, you know, do you want to come in and record us a a video about it?" They didn't actually ask me to record a video, so I just said, "Yeah, I'll come in." And then I just didn't record the video. But very, very cool stuff. And um you know, there's a lot of money and whatnot there. And uh you know, I saw a lot of like small to mid-size startups there. I saw like a lot of ones that probably had less than a million dollars in funding, but because they were put in the exact same place in the exact same room as, you know, Nvidia, Dell, Intel, like these really, really big guys who tend to just come to these conferences by default, uh, for a number of reasons, one of which being business write-offs, but also just to ensure brand awareness and stuff like that in the space. Um, they got a ton of credibility, and this is something that you guys can do, too. uh booths here I believe started at about $1,000 or so which probably seems out of reach for a lot of people here but it's definitely something to consider if you want to get into physical trades conferences and and so on and so forth. The next piece of like hey we were featured in XYZ big platform publication and basically uh this is different from what I talked about earlier with popular mechanics but you can pay a small fee to be featured in publications from newsletter providers like medium. So for instance when I was writing I would commonly go and get published on a medium publication called the startup. Medium is just a service where you could blog you know that had many hundreds of thousands of users and you know the actual reach was nowhere near as important as me just being able to say we've been published on the startup 5 million readers this that you know over and over and over again. The whole idea here is it's a big sounding publication so you get to leverage this in future sales conversations. You get to leverage this in you know situations like quoted and harrow and whatnot. an example. This is my Medium profile from way back in the day before most people knew who the heck I was. So, I had about 2,000 followers. This was not the thing that was important to me. Was important to me was the fact that I got published in platforms like Geek Culture. Um, you know, if I scroll down here, probably have a couple that are in the startup as well, unless they changed them. They might have changed them. Oh, yeah. The startup, right? What is beneficial or valuable about this? You could say, "Hey, I'm published in a publication that has direct distribution to 33,000 readers or in this case, you know, 856,000 followers, you know, under a million." And so, you know, when you get published in five or 10 or 15 of these, as a writer, at least in my case, cuz that's how I started blogging. You know, it's a lot easier for me to go to another publication and say, "Hey, how's it going? I've already been published insert big name here, insert big name here, insert big name here. I'd like to be published here, too. What are your publishing terms?" Sometimes they take money. Sometimes they just take that credibility. Either case, a lot easier for you to make something happen. And then that last piece of social proof just lets you say stuff like, "Hey, we're part of the NYU alumni association or our staff members went to NYU." Now, it's not a massive piece of social proof, but basically a lot of people don't realize the colleges and the universities they go to does give them some sort of alumni association a lot of the time. And the way that it works is if you or somebody else in your team went to that university, it's either free or it's like a very small fee and then you become part of the association. The whole idea, and like there's really not that big of an idea here, but the whole idea is that you just get access to the alumni association logo. And a lot of the time, the alumni association logo looks really similar to, you know, the actual university logo. So, a quick example here, this is the NYU Alumni Association. If you guys have been to NYU uh not just this specific NY but literally any NYU university or uh you know if any staff member in your team or any I don't know team member contractor you consult with or whatever has you can join this alumni association that you could say members of our team have been trained at the best universities in the world or something then you can stick that little sticker on there. Um, so not a massive piece of social proof and you know a lot of the time anecdotally I find that like business and academia sort of butttheads and very good business owners look at academics and go like what the hell do you know and then academics look at business owners and go like what the hell do you know but it's a reasonable and for the most part free way to bridge that gap. All right, I really hope you guys appreciated this relatively hacky but hopefully very pragmatic way to buy yourself more social proof regardless of situation and regardless of where you guys are in your career. You guys like this sort of stuff, definitely check out Maker School. It's my day-by-day accountability program that takes you from a total beginner to somebody that has signed a paying client for AI consulting services. We do all this for you in 90 days. And assuming that you spend all 90 days doing the steps and you don't achieve that result, I will actually pay you all of your money back. That's part of our full guarantee. This is a follow-up to my last video on different ways to build social proof if you're a complete beginner. And I also touch on a couple of very, very advanced tactics over there. So, if you guys want more, definitely check that out. Aside from that, thank you guys very much for watching. As per usual, if you haven't subscribed, do me a big solid and do so. Got a bunch more value coming at you pretty soon.


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# Member closed a $4,000 deal, watch exactly how you can do the same.

So, this member just closed a $4,000 deal. Today, I'll show you exactly how you can do the same using Connect RoS. But, I'm not going to just stop at the close. I'll also show you the fulfillment part as well. That way, you can just do it yourself. So, think of this as the full journey from start to finish from getting the clients all the way to actually fulfill them for them. So, let's get into it. Closed a 4K PIF SaaS B2B. Shitty momentum last few months, but figuring out how to get the retainers in but decent projects as a start. Congratulations, uh my friend. Uh he actually like sent me the onboarding doc with like the client information. And his client basically runs a SaaS. So, client has a SaaS for content production. Basically, they have like a platform or like a software that acts as a one place to dump all the planning stuff, ideas, shot plans, feedback, etc. Their ideal clients are usually people running shoots regularly, such as creative agencies, e-commerce brands, fashion brands doing like multiple shoots a week. Usually five to 30 people up to 50. So, from this, we can basically extrapolate what kind of supply and demand he essentially went for within that market. So, in case you guys want to do the same, here's exactly how to copy it. So, we got the supply market, which is the client he just closed, founder {slash} CEOs at SaaS companies that help with production design collabs, 1 to 100 employees founded after 2016. Okay? And on the demand side, what they want, okay, the demand side in that market is fashion brands running regular shoots, five to 30 people. So, here's what you want to do. You'd basically go for this market, right? To founders and CEOs in SaaS companies. I'm going to show you like how to scrape those leads and set up uh for like both sides, supply and demand. And you'd basically hit both at the same time, supply and demand, right? You'd launch two campaigns, supply and demand. Uh and within like the supply side, you'd say something like, "Hey Alan, saw Visual X hypothetical company, saw Visual X helps creative teams with production workflow collapse, whatever. I'm connected to a few agencies doing regular shoots who are always looking for better tools. Would a partnership make sense?" On the demand side, okay, you'd say for example, "Hey Sydney, notice agency runs a lot of shoots {slash} content, etc. I'm curious, how are you handling all the planning stuff right now?" Okay, like references shot, less feedback. Here there's no CTA, I'm just gauging, right? I'm just I'm trying to gather some intel, right? Once they, you know, tell me exactly what how they are handling it, and then I can talk about the next steps. So, this is a supply and demand. Let's just go ahead and do it using Connecter OS. So, this is basically Connecter OS, which is like the infrastructure for Connecter that connects supply and demand. All you got to do is click on get access right here. And a couple things that I actually added within the platform, you see like the new names here? So, previously, you had something like this. You had like the ID, right? You had no I like you had no control over like the naming of the the run or like the data sets, right? So, essentially, you can go for example to like here. You can name this whatever you want. I know sounds small, but it's actually really, really important because now you can, for example, once you do get a client, you click on add client, and you can essentially add runs here, and you assign any run that you want, right? To that client. And you then you just apply the lens. If you you are wondering like about how does this works in terms of like in detail, just make sure you watch like the full course of Connecter OS along the along of There's another video that I posted, which is this one. Make sure to watch it. Right? So, watch this. Yeah. Watch the full Connect OS mini course along with copy of the same wealth management playbook that made me 191k last month. Okay, so here I showed you basically how to connect wealth management firms with ultra-high-net-worth individuals. Pretty crazy niche, by the way. Really, really good market. So, this is what we're going to be doing. Well, first, let me just go ahead and delete all these runs. That way I can just run everything from start to finish. So, delete. Awesome. I don't have any runs right here. All I got to do is go to Appify. And what I'm going to do is I'm going to basically scrape the demand side, which is going to be founder CEOs. Uh before this video, I actually did a little bit of um like scraping, and I have like two data sets, actually. Let me show you how I've done it. So, I went to the scraper called Leads Finder, and it's extremely, extremely cheap. And it's like $1.5 per 1k lead. And I only scraped 100. Now, you might be thinking, Saad, 100 is just too small. Well, here's the thing. See, the way Connect OS connects supply and demand is through multiplication, which means we're going to score 100 leads, 100 contacts from supply, 100 contacts from demand, and it's almost like 100,000 combinations. So, it's not like it's not like deterministic, which means uh we we will have like 100,000 combinations from supply and demand. From there, we can pretty much get at least like 500, maybe to like all the way to like 1,000 matches. So, at the end of the day, you'll have like 1,000, you know, match between or like pair between the data sets from like, you know, 100 and 100 on each side. Okay? So, don't worry about like the volume. You don't need that much volume when you're running Connect OS. Okay? So, I believe this list was Yeah. Uh this is was like the supply, okay? So, I want to show you the input that I like that I used. So, I went for like comp a company industry, which is computer software, internet, information technology services, and these are the keywords I that I use. I'm going to leave them in a Google Doc. I'm actually going to do it right now so I don't forget. Uh so, supply side and paste this here. All right, let me make it this a little bit aesthetically pleasing for you guys, and obviously my favorite font, which is Geese. Okay, so this is the supply side. Let me name this uh for example, 4K deal resources or 4K deal Apify scrapes. I'm going to put it here, all right? So, this is what I've done, and I got 100 leads. Uh it cost me nothing because uh this scraper actually like caps you out like 100, but again, we don't need that much, right? So, if we you know, take a look at these websites, for example, this Cool.co, Divisors, uh Cool.ai, Cool Media. So, it's almost like the same thing, right? They have like a software with a better experience for agencies. See, like the same, you know, same I like um same client he just closed, right? So, all we got to do is go to storage, copy this data set ID, go back here, and now we know it's the supply. Make sure to go to the contacts and just copy this. So, it's founders {slash} CEOs at SaaS companies. Copy it, paste it in the contacts uh yeah, contacts here. And now we need a demand. Again, same thing, I'm going to show you the demand that I scraped. Can just copy it, which is in the input, same thing. So, we're company industry, marketing and advertising, creative agency, uh creative agency. All of these ones, these are the ones that you want, okay? Obviously, you can increase, you know, the volume that you want. I'm just picking 100 here. You can all the way like you can just create whatever you want. Uh let me make sure this is geese again, and uh yeah, that's pretty much it. Yeah. So, this is demand. Done. So, now you guys have it. All right. So, again, same thing, I'm going to copy the data set ID, go back, paste it into demand, cuz this is demand. I'm going to copy the context, which is here, right? Go back, paste this here, and I'm going to have to go to outreach. I need an instantly campaign ID. I'm just going to go to instantly. Uh I'm just going to create like one campaign right now. You guys already know how to create a campaign. It's pretty straightforward. You just click create campaign. So, I'm going to go to campaigns, and let me just delete all these ones, cuz I already have ones. Um yeah, let me de- let me delete them. And let's name this, for example, demand. Same thing. Just to show you how to create a campaign instantly. So, I have one. Now, I have the IDs. You see this ID? So, it's after campaign, right? {slash} campaign, and before {slash} leads. So, same thing, you go to demand. So, you call this demand. Go back, paste this here, remove that {slash} or backslash, and then we need another one, which is going to be supply, right? Supply. Paste it Copy, again, same thing. Go back. Done. So, now we have basically everything. All we got to do is click on analyze, right? So, we're fetching that data sets, and we're basically going to score supply and demand. That was quick. So, all we got to do now is click on run. Let's actually do a timer. So, 8 9 Oh, so, almost 4 seconds. So, 4 seconds to get 900 matches. Just to show you guys how fast, how freakishly fast uh Connectors.ai is. So, now I can go to my data set, which is awesome. I have all my matches here. You see this orange, you know, little color. This is the demand, and S obviously is supply. So, you got strong 193 strong matches. We got 433 actionable ones and 216 uh weak ones. So, weak ones just means you can sell reach out, but the timing might not be right. Actionable now. Uh strong really, really good. And all this is basically all. It's like you're filtering, right? So, here all I got to do is for example, like type in um SaaS or creative SaaS. X um creative agencies. Done. I know what kind of data set is here, right? I can you know, I can just look at it. And now, you know, I go back. I still have it here. So, now it's more you guys it's more visually appealing for you guys. Okay. So, now essentially what we can do is find the right person and route the intros. So, I'm going to click on find the right person. Essentially, I'm using Apollo to enrich. So, I got Peter. Here, I couldn't find a supply contact. That's fine cuz Connectors.ai will basically match the right supplier with right demand. Guys don't have to worry about it. We can find another one right here. So, okay. So, this is the person I like someone actually already enriched this contact for some reason. So, I'm not going to get charged. Uh let me enrich some more, right? Why not? Okay, great. Let's click on this intel. This is the magic. So, if I click on this intel overview, I get more overview about the company, which is awesome, right? I can pretty much like read this. I can look at the uh competitors, etc. There's like an endpoint that we're using. So, check this out. InVision experiences digital service growth. Hunch delivers AI-driven intact automation accelerating campaign creation and media buying. So, it's almost like it's within like the same that market of the clients that the members just closed. So, again, let's find another person here. Great. Awesome. And uh now, the only thing we can do is either like enrich the top 50, top 100, or all. If I go to send intros, obviously, I can send two more, which is exactly what I'm going to be doing. So, all we got to do is copy this. So, this is what? This is the supply. Paste this here. And this is the demand. Copy again. And all I got to do is generate for four matches, which means the system is going to emulate my writing style, my tone, and it's going to pre- like write the intros for all the matches that I just enriched. So, let's click on generate for four matches. And by the way, I added this button with this which is export full run, which is awesome. Uh and the other thing is you can export the matches. Let's say if you guys don't want to enrich here, you can pretty much just also use like get value from the the platform, get the matches, and you can just do it whatever you want with them. You can either like use, you know, LinkedIn outreach, cold call, whatever. So, it doesn't really matter, okay? And of course, uh if you're not using Instantly or Plus One, maybe you're using like Many Reach or whatever, you can click on export full run, right? And then add it to your favorite, uh you know, cold email software. Hey Victor, notice InVision is is seeing a growing demand for digital services. They're on the lookout for integrated digital marketing solutions to meet their expanding client needs. Think there is room for Simple to help them out? It's a really good one. Now, let's read through the Envisionit. Hey Herbert, Simple offers integrated digital marketing solutions that could help you meet the growing demand for digital service at Envisionit. Uh how are you currently scaling your campaigns? So, simple question. All I got to do right now simply click on route intros. All right, done. So, we sent here, too. Uh we need more demand. We need to enrich more because we haven't sent anything here. So, let's actually go and enrich more. Great. We have more demands here. Let's add more, why not? Uh more. Great. Let's go to send intros. Generate four new. Route intro. So, we sent this. Awesome. So, now we do have like all these companies. We have the intros, whatever. Awesome. So, that's basically we have like campaign ready right now. Supply and demand. You can actually just click on resume campaign, you're good to go. Now, let's say you do get a client just like our dear member who got my 4K deal. Well, what do you do? Well, you're not going to like spin up campaigns. All you got to do is just go back to station and you add your client that you just onboarded. So, if I click on plus, so here I have the ability to add the client name. So, client name is let's say is Visual X. And it's a supplier, I click on add. I go to profile and I basically add their onboarding, right? So, onboarding is basically the like the information that they gave you once you close them, the identity, the pain and outcome, who they want to reach, the proof, uh the messaging, etc. And you can go back, for example, to filters and you basically decide to only show matches with these types of industries, okay? So, you can also like toggle the company size, right? You can uh toggle like the signal groups. Connect OS just handle this for you. Uh now, for example, I have this run I already have a client. Um this is definitely not the client's name, just so you guys know. >> >> I have the profile here, uh which is basically the onboarding, like the company description, the the people they want to talk to, right? And I clicked on save and check this out. I can uh go back to my ad clients, go to runs and simply just assign this run. That's it. Close this, go back, go to my all signals and apply the lens. That's it. So, now I'm evaluating against the existent run. So, Agri- Aggregate needs to centralize their production and Cloze AI offers a visual command center that brings all content elements together in one place. Now is the right time because Aggregate is looking for to centralize production, which aligns perfectly with Cloze AI capabilities. If they connect, Aggregate could see faster content creation and fewer costly mistakes during production. So, all of these vetted ones you can click on find contact. Done. We found the person, Robin. No, we can obviously enrich more. So we see this wire relevance is analyzing the relevance. So we found All right, all we got to do and by the way you see this profile is really really cool like this glass UI. I specifically designed this. I'll go to compose and I can essentially you know write the intro, right? For example, hey you know Tim Uh for example, hey Tim, I'm connected with or I'm connected to Clova AI which is definitely not the name of the client. Uh I'm connected to Clova AI. Um and I can basically just copy the offer They basically offer Uh actually, I do have some of the stuff here. There we go. This is like their social proof. So I'm connected to Clova AI. They basically offer a single place, a one place. offer a better way or they off they basically offer a platform or we can say, hey Tim, I'm connected to Clova.ai. They basically offer a platform for companies like Murray. Or we can say they're able to offer a platform companies like Murray a uh a centralized source to dump all the planning stuff ideas, shots shot plans Okay, so hey team, I'm connected to Cloud AI. They basically offer a centralized source to dump all the plan all the planning stuff, ideas, shot plans. Recently they worked with a team running three to four shoots a week. The result they saw a 9 to 18k a month in recovered margin from eliminated overruns alone. Uh obviously I'm going to have to tweak this. So hey team, I'm connected to Cloud AI. They basically offer a centralized source to dump all the planning stuff, ideas, shot plans. So figure that out, reach out because they can help you reach out given what you do at for example, what company name? Let's uh yeah, it's already Murray. Okay, so uh hey team, I'm connected to Cloud AI. They're basically they're basically offer a centralized source to dump all the planning stuff, ideas, shot plans. So figure that out, reach out to given what you do at Murray, could be um a good opportunity to connect. Let me know. PS One team or yeah, one team they recently worked with managed to slash Let's do an average 9 to 18k. Almost. This is how you like leverage a social proof. Almost I'm going to You're not lying. Almost 18k a month. So, PS one team they recently worked with managed to slash almost 19k a month uh from overruns. Oh, yeah, by eliminated So, pretty confident it would be helpful for you, too. So, you can see like my copy is very human. Hey Tim, connected to Hello there AI. Do you still offer a centralized source of dump all the planning stuff ideas, not sharp plans? So, if you got to reach out, given what you do at at Murray, could be a good opportunity to connect. Let me know. And I'm Let me know. Uh PS one team they recently worked with managed to slash almost almost 18k a month by eliminating overruns. So, uh uh so uh overruns. So, pretty confident it would be helpful for you, to That's it. Let's generate for one contact. Hey Robin, I'm connected to a team that helps centralize all your creative products production needs. They offer a visual command center to bring together everything from inspiration to stakeholder feedback in one place. Thought I'd reach out since you're focused focusing on centralizing production at Aggregate. One group they worked with cut down on shoot time uh prep by 80% so it might be worth a chat. Let me know. This is really really good. Let me add enrich more. That's insanely good. Generate one new. Hi Louise, I'm connected to a team that helps uh streamline the chaos in content production. They offer a one-stop hub for all your campaign ideas, plans, and feedback. Thought I'd reach out since Pilot Content is all about creating standout media and it could help tighten up your workflows. Let me know if you're interested. PS, teams using this have cut down on costly overruns saving up to 18k a month. Could be a game-changer for you, too. Wow. You know when you build something that just works, right? It's because it's either that the code works or it doesn't. There's no either way. Wow, that's insane. Like this is amazing. So all I got to do right now is route the intro which is going to be right into the demand that I'm already running in my day-to-day basis. Three cents, obviously check this out. It's not going to be in the supply or Of course because the client is not a supply. So we're hitting the what? The demand which is exactly the 10 guy, right? Which is here. See the ID elemental model as a connector. You never spin up any campaigns. You have already against this existing run, right? So yeah, that's pretty much it. Yeah, this is just makes me super super confident that this is going to make people a ton of money and is going to make me a ton of money because I used to do this manually, man. Wow, this is just insane. Like every single time I'm using Connects Recruit Us, I'm just blown away. So, yeah, this is basically how would you guys do it. You essentially have everything right now. You have the platform, we have the the ability to use your data. And let me show you like the actual traction. Uh so, so far we do have 8,000 peers evaluated. Just, you know, today. We have eight runs today. We have zero failure. So, there's this member Oh, look at this. There's this guy Adam. Shout out to you for watching this video. He just ran a fulfillment run right now. He essentially just ran like a fulfillment lens with Heatwave Labs. >> Let's be Let's check Heatwave Labs. Why not? Okay. So, this guy has a client. He probably watches my videos on demand recruiting expertise for startups. Let me give him some value. So, before an in-house recruiter Mhm, so recruiting agency. So, he has a client within recruiting agency. They do have social proof, that's good. So, okay, so it's a tech recruiting agency. Maybe I can do something real cool. Maybe in the next few videos, maybe I can fulfill for him. Why not? So, they do have uh like case studies. All right. Heatwave Labs, interesting. Huh. Shout out to you, man. So, yeah, and NY startups. Recruiting expert speed interview process. Okay, so the US. In the US it has 9,000. Oh, we got a couple people that I know that are connected to them. We solved too many applicants. Shout out to you. So from 2013, so this this is agency actually, you know, they're they're they're making money. So it's a startup recruiter. All right, so Is he a startup recruiter? So 2024 January 1 when a startup Okay, startup recruiter. So I would connect them to your recently funded companies. Maybe companies that are looking for expansions, maybe are already expanding. Yeah, we got to do too deep, right? Uh so yeah, this guy actually ran like the fulfillment thing. Hopefully you're getting value, man. All right, so thank you guys for watching. I'm going to leave you this doc right here. Also this Figma file. And of course ConnectorsOS, you know, it's just there. You guys can use it. Thank you so much for watching. I appreciate your time and I'll talk to you soon. Peace.


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# She closed a $3K/month client from free content (exact formula)

Another win today. 3K per month deal closed. And this one actually came from someone applying just the free contents alone. Let me show you guys. First win of the year. Taking sales automation seriously. Been dabbling for a while, but the success stories got me motivated. Classic. This first one is a 3K flat monthly deal. The client is a full stack uh dev and design agency that's worked with big names like Google and operates in TAC, medical, security, and biotech. They're expanding into Canada while still targeting the US. And my job is around outreach mainly for Canadian markets. Their core offer is dev and design, mostly dev augmentation, but they're also testing new services, AI teams, plus fraction of CTO support, ops, and systems consulting for tech companies. Part of my role is helping figure out how to position these offers, who to target, and how to run campaigns that bring uh the clients uh that bring the right clients for each service. I joined because I was trying to handle fulfillment alone. and I realized I needed better systems and guidance. One of the biggest perks of being in the school is learning how to do this probably instead of guessing. This one is mainly thanks to S's YouTube content. Um, so I'm excited to see what happens now that I'm inside the community. Looking forward to connecting, learning, getting on my one-on-one call. Excited to be here and ready to level up. That's amazing. This is purely from free content on YouTube. Uh, which just tells me that we're doing something correct. What do you guys think? Right. If someone can just make money off of free content, I think that's, you know, it's insane, right? It just goes to show you that you just got to take action, right? It's like my moto, the the last thing that I always say at the end of any video, right? So, what I'm going to do in this video for you guys is I want to explain to you why she won and also how you can replicate the same thing today and get up and running yourself. That way you can also you know get clients uh close high ticket deals build a like a connector business and also scale it right that way you can achieve financial freedom whatever you want right in life okay freedom in general so first of all why she won so she won because she let other people's wins fuel her and I think this is important because what I want you guys to do is whenever you see me like record these wins all these videos I want you to not just, you know, scroll past it, but sit with it for a second and let it remind you that nothing separates you from being the next one or celebrate it. Let it wake something in you, okay? Because the person you're watching right now was exactly where you are not so long ago. Same tool, same room, same opportunity. The only difference is they moved. Okay? So, you want to let other people as winds also fuel you. You want to this like the greatest superpower. Okay? you can you know you see those wins and you channel that energy because obviously when you see someone win you're like okay I want to be that person too I want to also achieve the same success they that they've had or they achieve okay so you want to use that energy and channel that energy because it's energy towards your own work and also print and also land deals and also you know build a connect business to whatever you want 50 100k it doesn't really matter all right so you always want to channel these wins and the second thing why she won is because She moved before she was ready. And I think just this uh like not moving has killed more potential than bad offers, weak offers, skills, whatever. Okay, so the idea here is you will never be ready. Okay, no one is ready. When I was making 10K a month, I was not ready for 20K a month. I was not when I was making like 20K a month, I was not ready for 50K a month and so on. Okay, you will never be ready. But you become ready by just doing, right? By doing. And three uh which I think is super important to simply follow the same formula everyone uses which is signal syndicate match route print and learn what works obviously I'm going to walk you guys through it in detail but how can you replicate uh today well next time you see a win like I said ask why not me someone has to do it why not you I literally have like a giant poster here in the other room that says someone has to do it why not you like how hard can it be anyway way, right? Uh this is like u something that actually like the founder of Nvidia if you guys uh don't know uh I forgot his name but he said when we first you know were building like Nvidia we were like how hard can it be? So you can apply the same thing how hard can it be right just move and then again start before you feel ready because you'll never feel ready and again follow the same formula everyone uses because it's universal. All right. You should not be trying to, you know, the tweak the strategies or like try the shiny ideas, all this. Focus on one thing. Okay? Same formula. Everyone uses this. Everyone gets results. Everyone makes money. Everyone prints, everyone eats. All right? So, it's universal. Regardless of where you're from, your ethnicity, level of income, it doesn't really matter. All right? Now, let's go into this in details. Right? So, this is literally her post, the win, right? And I just copied it here because there's a bunch of golden nuggets. Right now, we're going to get into like the practical thing. So, she said the client is a full snack dev and design agencies that worked with big names like Google and operates in tech, medical security, and biotech. Their keyword expanding into Canada while still targeting the US. And my job is to run outreach mainly for Canadian markets. Their core offer is dev and design, mostly dev augmentation, but they're also testing new offers. AI teams plus fraction of CTO's course ops and system consulting for tech companies tech companies. Okay, keyword tech companies. Part of my role is helping figure out how to position these offers, who to target, and how to run campaigns that bring the right clients for each service. Translation: I won because I moved at the moment the market was already moving. The dev agency was expanding, which means new needs. Boom. That's the signal. New offers, new revenue pressure, and I showed up exactly where they were open to adding more capability. So I didn't have to convince anyone. The signal didn't convince it for me. That's the translation of this entire post. So what she did unconsciously is she tapped into her operator archetype. Okay? Because this is what you're becoming when you do this. Okay? And by the way, when I say operator archetype, it applies to both men and women. Okay? Because obviously some of the best operators are women. So this isn't a gender thing. It's just like an archetype. All right, the operator archetype. It's like a symbol. So what she did is she tapped into this operator archetype, which is like the whole thing that I keep uh you know telling you guys, which is you want to tap into the operator archetype. You guys are operators, operators, not freelancers, not lead genen specialists, operators operating deal flow, controlling the gates, right? Controlling access. You guys are the people that know who needs who at the right time. Okay, you want to be in that that archetype. It's not the warrior fighting reality. Okay, which is basically uh every, you know, service provider. They're fighting reality. They're trying to force clients or the craftsman building every piece by hand. Classic, you know, the per the people that trying to build a product like they have like this unicorn of building the next thing. No, it's the person that sees invisible currents, money, attention, need, time, and ambition, and positions themselves where those currents cross, aka the connector, the the person that never builds stuff. They just know people that build that stuff and the other people that need that stuff, and they sit in the middle, the holder of the opposite. Okay? So, they don't chase or push, they route energy because, you know, money is energy, right? And in ancient stories, it was the wizard who understood forces others couldn't see. In Marcus today, it's the operator who understands flow other people ignore. It's the operator who understands flows other than people ignore. Okay? So, it all comes down to this formula because this is literally the whole business model in one formula. Okay? And I'm going to explain it to you guys. So, the formula just like we spoke about it earlier is signal, match, syndicate, route, and print. What does signal mean? Well, the signal shows you where energy is already moving or money already moving. In her case, remember if we go here, remember what is the signal? They're expanding into Canada while still targeting the US. There's a need. All right? So, there is a need. That signal shows you that they need something. Okay? So, we always we always start with a signal. And then the second thing is match. And match connects the two sides already moving towards each other. Okay. So we got supply and demand. They always need each other obviously. So match is basically just match them with the right person or right the right company. Okay. For example, we have signal here. They're expending well obviously they would need partners, right? Syndicate means activates both sides at once which means you hit them both. You run outreach to both side supply and demand at the same time. Okay. Route means making the introduction and prince means the revenue. Okay, because it's gonna be just a byproduct, right? So this is the whole entire like this is the entire business model and it's like the snake in in its own tail because it's like an endless loop. It always starts with a signal mash, syndicate, route, print and then learn what works. Learn what works means you observe which signals convert fastest and double down there because obviously once you you know implement this formula you're going to get clients and all you got to do is just observe what work and double down and it's like the endless loop. Every signal you spot creates matches. Every match you route creates relationships and every relationship services more signals and the cycle never ends. Okay, so that's the formula. No, practically everything starts with movement already happening. Just like we, you know, said the signal, you're not creating demand. You're spot on it. A signal is a demand side showing me. Just like I said, companies hiring it, expanding into a new market just like the client, she, you know, onboarded, they're expanded. So, companies hiring it, expanding to new markets, testing new offers. This is energy already moving in the markets. In her case, a dev agency expanding into Canada and launching new services. That is the signal. The match is the supply side that can help with that need. Whatever you know fills the gap for them. Syndicate. So you launch out our reach of both sides at the same time. Same niche, same moments. Whoever responds first becomes your leverage. If the man's response first, they pay access. You'd say, "I'm speaking with vet firms that specialize in X." If supplier replies first, they again pay access. And you're saying, "I'm in conversations with companies actively looking for X right now." Supply pays to get customers. Demand pays to avoid the bad ones, the bad customers. And route again, same thing. We're just following the same formula, the same, you know, the snake in its own tail. I literally have it in my arm. Snake in its own tail, right? In symbolism. So routes, okay, route context intro, which is basically you connecting both sides and frame why it makes sense. Now print, it's basically the revenue. Obviously the revenue is the byproduct. You're always going to be be making money because they pay you f first like they pay the access. They also get paid uh if revenue is produced, right? If they end up working together, you get a commission. And that's how you scale this business to 100 150k. Literally the same formula. Okay? Because it falls down to the same business principles. Signal match syndicate routes print. Now the scale aspects for this is pretty interesting. This is the uncommon wisdom from making $2 million a year. So, right now I'm making around $2 million a year. Last month, like we made around like 193K, okay, which is pretty good. What I want you guys to do, and it took me a long time to understand this after the first win, because you only need one win. Once you follow this formula, which is signal, match, syndicate, routes, print, and notice that I always remind you with this formula because this all what matters. After the first win, the game changes completely. Once you get your first clients three, four, six, 8K, whatever, more work will help you scale. But more awareness/se will, which means the first win proves the model works. After that, you don't need to work harder. You need to see better. Your consciousness shifts. You go from doing to observing. The work is essentially done because the model works. Now, we're just about seeing more signals, seeing more matches, seeing more clarity. And I think this is beautiful because it prepares you to be the sounder, right? It's called uh you know the founder archetype which means uh once you get your first win uh you shouldn't think that okay I need to work harder. No you want to observe what made you win in the first place and then double down. This is what I mean by going from worker to operator and operator to founder from doing to seeing to deciding from effort to awareness to decisions and it happens naturally. The business itself forces your identity to upgrade and also the elegance of it is that this transformation is not forced or artificial. Comes naturally from the constraints of scaling which means the scale is going to force you to upgrade which is beautiful. Now one thing to understand a normal service business scales slowly because every new client needs more work more delivery more people but in the connection model which is what you guys want to do the hard work is already done by the companies you connect. So your job isn't to do more. It's to see more clearly and move more precisely. Practically here's the entire table for you guys. So you got, you know, basically five stages. Once you get your first one, this is like the table you want to follow. Okay, as you can see here, you have a road map to get the first win and also what to do once you get your first win. All right. So, stage one is strategic, which means you double down on what converts. What you actually do is you double down on the thing that got you your first win. Could be the market, could be the signal, etc. What changes is now you can simply dominate the lane because you know what worked and what didn't. For instance, you go for it recruitment and recruitment agencies. You connect them both. It worked. You got your first client. Well, now double down on that lane, right? If you went for wealth management, you go to connect, you want to connect like like wealth advisors with um high net worth individuals, investors, got your first win. Well, double down, right? Biotech, whatever, anything, logistics, your niche, imports, export, all these like great markets. Uh stage two is strategic again. Build a brand around it. Okay, this is really interesting. Uh what you actually do is you build, you know, content, case studies, reputation around that market that got you the first win. Let me add a win here. What changes is inbound starts which means people come to you and then stage three operational. It's not like strategic which means more signals at once. So you want to build systems that surface 10 50 100 the same signals every single week. Okay. What changes is now we see more deals without doing more work because you have systems. Stage four again operational more matches per signal. This is uh very very very very good because one signal connects to design, marketing, AI, recruitment agencies, whatever. For instance, in her case, since she's basically handling everything for for them like designing their offers, all this stuff well they would need a bunch of like suppliers like you know design partners, marketing partners, AI partners, multiple offers, which means one opportunity pays you multiple times because you can connect them to multiple types of supply. could be design could be I don't know like um automation agencies could be AI partners could be marketing partners right design partners whatever so one signal pays you multiple times and now stage five which is again operational routing becomes standardized okay so intros and qualification becomes repeatable what changes is at that point you have systems and people run it for you okay so this is right here these are like all the five stages of scale you got two strategies IC three operational. At this point, you know, when you have like all these thing, you're pretty much going to be making around like 100K a month. It's just basically rides and repeats following the same formula. Okay, same formula. Signal, match, syndicate, route, print, learn what works. Okay, once you learn what works, now you double down on it, right? You double down on it. You build a brand around it. More signals at once, more matches per per signal. you start to you know standardize the the routing which means everything becomes repeatable at that point basically you're at 100k a month you basically you know close your eyes you do these things boom you're at 100k a month uh this is exactly what happened to me because I just focus on these five stages right it's uh two strategic stages and three operational um stages uh what I did is I doubled down on two niches recruitment plus wealth management if you guys didn't know like my first client was actually recin basically like three years ago or two and a half years ago. My first client was recruitment. I doubled down on recruitment, got a bunch of more clients and then uh recently I went for wealth management. Okay, so this is exactly what you guys want to do. First win, double down on it, build a brand around it, more signals, stack more signals, more matches per signal, and then your routing becomes standardized. All right, so it's like a multiple forces going through the same direction which creates this lupus effect. And that LA loser effect creates scale effects. Okay, it's literally just a formula. But yeah, recap uh for you guys. Uh let me give you guys a recap. Obviously, why she won? Obviously, because she let other people's wins fueled her. She moved before she was ready. She simply followed the same formula that everyone uses and you should also follow. Okay. Signal means a demand needs something match. You match them with the supply syndicate. You basically uh launch both campaigns. Supply in demand route which means you make the intro intro introducing both sides via email. Context intro via email print which is making the money obviously like little parts between each part. Whoever gets back to you first hop on a call with them 15 to 20 minute alignment call. You pension an access fee plus a percentage and then you get paid. You operate as an independent connector which means you never say my clients. You never say I'm working with these people because you also want to pitch the other side because you already have one side there waiting for the connection. So you pitch the other side and you sit in the middle. You never say my clients, okay? You never say, you know, we're we're presenting them always facilitating because you're acting as an infra, you know, in the middle but because both sides cannot get connected without you because you're basically uncutable. You're seeing the signals from both sides. Okay? And then you learn what works. You double down on what worked and at that point you're basically the operator yet right like you already are in the archetype of the operator which means your whole language changes your whole demeanor the way like your perceived these are all things that matter right in business and in life in general okay and then once you do that right build a brand around it content case studies reputation around that market that got you the first win inbound starts at that point you know more clients more signals out once you build systems that serves 10 to 50 or 100 of the same signals every week more measures per signal. Now you're you know you're using the arbitrage which means one opportunity pays you multiple times and at that point arbiting becomes standardized and you are at like 80 100k a month. Okay so hopefully you guys found value in this one. What I want you guys to take from here is someone has to do it why not you right? I want you guys to watch this and actually you know get up and running because I want you guys to win right? I want the next gen of connectors to actually print and dominate this freaking industry, right? Because obviously we know freelancing is going to, you know, is going to be dead in the next six months. Automation agencies are basically, you know, gone right now. It's like a I would say it's like a um it's like a graveyard. Uh lead gen agencies are dying too. So I want the next uh like genen of connector to print you know and I want you guys to build successful businesses that stand on something that is not you know uh influenced by hype by shiny ideas because at the end of the day what stands right in what makes money long term not you know short-term uh long term is relationships right relationships since the beginning of time every business needs needed more connections, more introductions with who they need, their ideal clients, whatever. And it will always stay there forever for eternity because businesses are run by people. And as long as an asteroid doesn't, you know, come in and, you know, destroy Earth, we're good. All right, so hopefully you guys found value in this one. And I appreciate you guys watching this video. And like I always say, get out there, take action. I believe in you. And I'll talk to you guys soon. Peace.


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# From $3.5k first client to $200k/year — the system that makes you uncuttable

All right. One of my members just closed $3,400 upfront plus 11% commission with a wealth management firm while working a full-time job as a dad with two kids trying to build this on the side. And he did it in less than a week. One message, one call, one deal. But here's the crazy part. The $3,400 isn't even the real win. They're just the beginning because I'm about to show you how we turn this single client into $200,000 per year. This is what happens on a first client reward call. Nobody talks about this. You're about to see it. And at the end, I'll build one of these systems live. Quick story. In the past six months, I've done over 500 of these calls. Someone closes their first deal and I get on a call with them. We make sure they don't mess it up. But we don't just talk about doing the work. We talk about the big picture. How do you find the right people? How do you know what they need? How do you build a system that runs on its own? And most importantly, how do you turn this first client into a 200k per year? And here's what he posted. First client closed, $3,452 upfront, plus 11% commission. Been pretty quiet and just watching everyone win here for a while. So, feels good to finally share something on my own. I just made my first sale with a wealth management firm in the US. As a husband with two kids and a full-time job, it's been stressful trying to build this on the side. So, this small win means a lot. He called it a small win. Still feels a bit surreal, but definitely motivating. Thank you, son, for the prompts you shared last week. They helped more than you probably realized. Happy to be here and excited to keep pushing forward. So let's my comments here which is man this made me genuinely happy to read and it did. While being a husband while raising kids most would have quit long before this point. You didn't. This isn't a small win. This is a proof that the system works even in the most constrained pressure-filled seasons of life. Congrats man. First client closed. Family fed. Momentum building. That's the shits that matters right now. He called it a small win. So I told him this isn't small. This is the entry point to lifechanging money. So, let me show you the five things we covered. First, how he got paid. He charged $3,400 upfront. Good. But he also got 11% of every deal they close. That's the smart move. Why? Well, because the upfront pays you. Now, the percentage pays you forever. If this firm closes $1 million in deals, his 11% is 110K from just one client. That's the entire game. The second thing is how to get more clients like this. Well, one client becomes your proof. You go to other wealth management firms and you say, "I did this for them. I can do it for you." They all need the same thing. So, you build a simple funnel. And here's what that looks like. You record a two-minute video of yourself talking. No fancy editing, just you. And you say, "Hey, I connect wealth management firms with prevetted decision makers. And here's how it works. I have systems that find the right people. I vet them. I intro them to you. You close the deal. And I take a percentage. Here's the proof. Then you show the results from your first client. That's the funnel. A simple video explaining what you do and who you do it for. Then you send it out with a simple message. And here's what you say. Hey, I noticed you work with high netw worth clients. I just helped the name of the client you just helped get qualified, whatever they wanted. Would it make sense to do something similar for you? Here's a quick video showing how it works. And then you put the link. That's it. Simple message, proof attached, clear offer. One client turns into five, five turns into 10. Third, how to actually deliver this first client. Once you land clients, you have two choices. In his case, the client is a wealth management firm looking for family offices. Family offices are basically rich families with like 100 million or more who need help investing their money. Specifically, they're looking for family offices that invests in startups. So, you build a system that finds these family offices and connects them to the wealth management firm. You teach their team to run it. They handle the day-to-day and you collect five to 10% of every deal. Path two, you run it for them. You do everything. Find the family offices, vet them, make the intros, they just close deals and they pay you like a monthly retainer, for example, 5 to 15k plus 10 to 15% of closed deals. For him, path two made more sense. Full-time job, two kids, no time to train people. So, we went with path two. Fourth, what we actually built on the call. Once we chose path two, we built the entire system end to end together. We mapped out his signals, who to target, what they're looking for, when they need it. We also wrote his outreach, the exact message he will send. We set up his tracking, how he qualifies people, how he knows who's ready, and we built his intro process, what he says, how he positions it, and how he gets paid. 30 minutes complete system. By the end of the call, he wasn't guessing anymore. He had a playbook he could run that week. All right. Now that you understand how one client can turn into a 200k year, let me show you the part nobody ever shows. How to actually build the system that feeds them clients forever. I'm going to pull up the exact tools and resources we use on that call. This is what it actually looks like when you build one of these systems. Because listen, a win is good. A deal is good. But what creates real money is a system that prints opportunities on demand. Everyone thinks finding clients is hard. It's actually not. What's hard is knowing exactly where the people with money are hiding. And here's where it gets fun. So, let me show you something. This took us about 5 minutes and it's completely free. See this? This is one of my favorite gold mines. It's literally a list of family offices, private wealth firms, which is exactly what we want. List of best family offices, investor directory 2025, last updates December 1, 2025. Now, most of these lists are completely ignored by everyone in the AI and automation space. But if you just go to this openvc.app, which is investor lists/family offices, the only thing you have to do is simply just download the list. That's pretty much it. There we go. So, I'm just going to put I'm just going to put my email right here. Submit. So, I got to go through this uh verification. So, bicycles. Here's a bicycle. Another one. And that's pretty much it. There we go. Thanks for submitting the form. You will receive the download link in a few minutes. So, let's check our email. And done. Open VCR download. So, here. Hey there. Here's your download link. Thanks, Steph.  So, now we can simply just download this, right? So, if I click on it, can download. Done. And then I can go to sheets new and I'm simply just going to put it in a Google Sheets and I'm going to walk you through what we got. This is basically gold mine. So I'm going to go to upload. I'm going to simply just plug it here and um I'm going to import location append import data. That's pretty much it. Let me close all these tabs. We don't need you. That's pretty much it. Check this out. We got the investor name, the website, the global HQ, countries of investment, stages of investment, investment pieces, investment type, first check minimum, and also first check maximum. That's a lot of money. You can see here it is $2 million is $14 million. And how many do we got? That's a lot. So we got Oh man. So 2500. 2500. So, you just got the list in like 30 seconds for free. Now, watch what we do with this. So, what I'm going to do is I'm going to turn this into my favorite font, which is Geese. And I'm going to bolden this up right here, just so it's more aesthetically pleasing. And then I'm going to name this family offices. And what I'm going to do is I'm going to go to make.com, which is basically an automation no tool. Okay. I have here a new scenario and all I got to do is simply just go to Google Sheets and I'm going to go to search rows. So go to search rows. Okay. And all you got to do is just copy the name of your Google Sheets. Make sure to authenticate your account. Okay. You want to go to a spreadsheet ID. Go to family office here. Sheet name is going to be sheet one. And you want to go to limit and let's just put uh one for now because when you put one you're just going to get one record which is going to be the first one right here. Okay click on save and then run once. So now obviously I'm going to get the data which is investor name website global hq exactly the same thing here I just pulled it using my no code tool which is make.com. So this is step one. Step two is finding decision makers. First, we need to find the actual decision makers at those firms, not just the company, the people who make investment decisions. And the tool we're going to be using is going to be Rapid API. Rabbit API is basically like a marketplace for different tools and data sources. Think of it like an app store, but for APIs, ways to pull information from the internet automatically, and we're using the Google search API. This pulls the actual decision makers at each firm. Founders, partners, vice presidents, uh heads of capital allocation, anyone who touches investment decision. And here's why we focus on founders specifically. You might be thinking, sad, why? Well, this client already is making million. They're established. So founders want to talk to established players. They make fast decisions. No committees, no layers. That's the target. So, I'm going to click on this plus button and I'm going to go to Google search API, which is this one. Okay, I'm just using the free plan. You can totally just use the free plan and get up and running. They give you like a pretty generous amount of API calls. Now, you will notice that there's a Google search as in query Nike. So, essentially, they're doing the same thing. It's kind of like if you want to go to Nike here, you type in Nike, right? This is how you do it using their API all automatically. So, what I'm going to do is I'm going to pull a document and essentially it has everything that you're going to need, prompts, etc. So, we can just build the system. And this is the one. The one that I want is going to be rapid API. Okay. So, we're just going to copy this. You want to go back. We're going to add an HTTP request. So, HTTP and the search HTTP make a request. Okay. You want to paste this here in the URL. And you see this website here. We're going to plug the website. Okay. And then the method is going to be get because if I go here it's get and then header is going to be the heather. So all I got to do is just copy this thing put it any heather. Okay. And then the host is going to be the host and the value of the host is this one. Okay. I'm going to scroll down and let me remove myself from here so you can see actually you can see can see everything right. So I'm going to go to headers again and then go to rapid API key. Copy this entire thing, put it right here, and this is your API key. It's basically like whenever you sign up to uh Rapid API, they're going to give you your own API key. Okay. So, I'm going to make sure I parse the response and click on save. Okay. Now, if I run once to check this out, if I go to results data, if I go here, I will find the person. Is it the right person? Okay. Investor and trader within what? Okay. Co-founder in what? All in one group. It's the right person, right? All in one group, right? Check this out. That was exactly this is what we want. Okay. So, this is going to be rapid API. Okay. Google decision maker. Okay. Now, if you notice the API gives you clutter. Job titles are messy. Formatting is broken. Names are incomplete. So, we will feed this into a simple AI prompt that extracts the full names, removes the garbage text, and formats the titles properly, standardize everything so it's usable. So, I'm going to add an Azure module, which is basically just like an AI model. You can use any AI model that you want. going to go to GPT40 and I'm simply going to type in extract the full name from and I'm going to feed in the results from here which is title as it might be reflected in the person's linked in which is the person's LinkedIn here which is URL output the full name only okay so now if I save this and I run once boom I got the full name cleaned okay so this is going to be clean names so clean all names. So there we go. It took us 5 seconds. You go from like chaos to like a clean decision maker list. And this is why systems win. Okay, check this out. We got decision makers right now, not just company names, okay? Humans. That alone puts you on like the top 1% of operators. Okay, so now that we have the decision makers, okay, now that we know who we're contacting, now we're going to pull the company domain and the founder's full name we just found. This is going to be the raw material. and we're going to find their emails. To do this, normally I tell people use an email finder, which is which is basically like a email enrichment platform. It's pretty good, but for him, he's going to use uh our own in-house platform that I built specifically for people in the community to lower the cost and remove the biggest bottleneck in the connection model, which is email finding and verifications. So, let's use an email finder. Okay, so I'm just going to go to any mail finder, search for a person's email. Okay. And then I'm going to go to an email finder right here. Go to app. I'm going to go to API. Copy this. And then go to add here. Add my API key and save. Going to go to search by domain. Domain is going to be the domain that we just got in here. And the full name is going to be full name. Okay. Now let's run this at like for example two. Let's see. Let's run once. Okay, that was pretty quick. Let's see. Okay, and then let's see if we found any emails. And now we have it. Verified emails, decision makers names, and company data all in one place. So now step three is we're going to write a laser accurate outreach because this is where it gets powerful. We have investor names, we got their investment pieces, we got the decision maker names, their emails. So, we get the system to write laser accurate outreach. Why does this matter? Well, because now your message isn't going to be generic. You're not going to be sending, "Hey, hope you're well." Uh, you're going to be saying, "Hey, Sarah, I noticed your firm investing like early stage fintech across Latin with a focus on risk sensitive growth." Okay. I'm currently connecting wealth managers with founders who match exactly that profile. This is why replies coming in like 24 hours. the data does the selling. So I'm going to click on this plus button again. I'm going to use Azure. You can use any IO model that you want. And I'm simply going to plug the prompt and I'm going to leave it for use. So you can copy and paste it too. So I'm going to go to user and content and I'm simply just going to copy the prompt right here for AI. Copy paste this right here. Simple. And I'm just going to feed it everything. Okay. So I'm going to add in the investor name, the global HQ, the countries on investment, stage of investment, investment thesis, investor type, first check and uh first check maximum and minimum. Okay. And before I do this, I'm going to show you something. I'm going to unlink this. Okay. And uh actually now I'm going to link it and I'm going to add one more thing here. Okay. So I'm going to add a tools. Okay. So set variable. I'm going to show you the end result. Name is connector. Copy. And I'm going to say, hey, first name. So, split. I'm going to use a make formula that splits the full name based of a space. And then I'm going to get one. Okay. Get one. Okay. And I'm going to say I'm going to add one cool line. Okay. So, I'm gonna say been mapping some signals lately and and and we're going to have the AI output here. Now, the first line I used is been mapping some signals lately, which is high status language. You're not asking for anything. You're not pitching. You're stating what you've been doing. Like, you're in the middle of like doing something very important and they just happen to fit. So, it's the business equivalent of like casually mentioning you just got back from like a conference in Monaco and you weren't trying to impress anyone, right? But now they're interested. It positions you as the operator who sees the market, not the vendor who needs a client. Then the rest is pure data. They're investment focus, their check size, um what you do. So, let me show you the end result. I'm going to click on save and run once and check this out. Hey Eric, been mapping some signals lately and noticed one and all typically backs consumer and healthcare groups in the 50 to 40 million level. I collaborate with a firm that speaks with family offices about selective opportunities. Let me know if you'd like contacts. See, this is exactly a 10 out of 10 connection copy. So the data does the selling and I'm going to give you the prompt that generates this at scale for free. Okay. So the last step okay is we're going to add a well not the last step the the last step is going to be plugging everything to a cold email software which is going to be instantly. So the condition here is going to be email exists. Okay. So email found or email exists. Okay. This is going to be copy. Okay, that's pretty much it. And now all I got to do is go to Instantly. Instantly is basically like a cold email software that allows you to send millions of outreach messages a a month. Okay, demo first client reward. Continue. And then uh all I got to do is go to instantly right here. Create a lead. Okay, create a lead. And then all you got to do is you want to click on this add button and you want to go back. Scroll down right here. Go to settings. You want to go to integrations. And then all you got to do, go to API keys, create a new API key. You can name this, for example, whatever you want. Go to scopes, make sure it's all all, and create one, and you have your API key. All you got to do is just go back, paste it here, and save. That's pretty much it. That's how you authenticate instantly in make.com. Okay. So now I can go to a campaign ID and I'm going to get or retrieve the exact campaign from instantly that I just created right now. Okay. So there we go. Uh it's called demo um first line reward. Now the email is going to be the email found from here. The personalization is going to be the entire copy. The website we already have the website. The last name let's just copy this from here. Okay. Let's just copy it. There we go. Done. And then let's just paste this here. Now, since we got last name, last name is going to be two. Okay. So, two. Reason why is because if I go right here, so you see there's a little space here. It's going to pull one and two. Okay. So, now first name is going to be one. Okay. Company name is the investor name. And that's pretty much it. Okay. All we got to do is just run once. There we go. And we added every single thing. My go to campaigns. We added our lead right here. Awesome. Perfect. So, I can add personalization here. And then in terms of the subject line, I'm going to be like quick intro for first name. And that's pretty much it. I'm going to add sends from my iPhone because it's kind of like my little hack just shows that they actually wrote this on the phone. And when you actually say this, imagine someone receives this. Been mapping some signals lately and noticed 01 Ventures typically backs deep tech software and hardware teams at the 250K to 2 million level. I collaborate with a firm that speaks with family officers about selective opportunities. Let me know if you'd like more context. Okay. And then you have sent one my iPhone. you have this entire copy that feels like you just went through their website or linked it, right? Well, you didn't. AI did and it still sends for my iPhone. Just gives this human feel, right? So, let's just run this at like for example 10. Let's remove this filter and then let's just put for example 10. Save. And then let's just run once. So now we're just going to let the system run. And here's the key. You don't do this once. You do this every single week. New data, new decision makers, uh, new investors, new signals, new intros, new revenue share, and also new monthly retainers. The system keeps running. And from this list, like 2500 family offices, his client doesn't need all of them. Not even close. If he enters just like four family offices a month, and his client closes just one or two, that's millions in deals. is 11% commission. That's like 50 to 100 to 200k a year from one system, from one free database. And by the way, there are hundreds of these databases, free, public, ignored by 99% of people. So the leads never run out. The system never stops. And this is how a spreadsheet becomes a print and press. This is how one client becomes 200k a year. And this is how you become uncutable because they can't replace a system that finds money on demand. All right, so that's the system you just watched. How a $3,400 clients becomes 200k per year. And remember this, you don't get paid for the intros. You get paid for the ability to make intros whenever you want. That ability is distribution. Distribution is a monopoly. And a monopoly prints money. That's the game. So that's it. Get out there. Take action. And I believe in you and talk


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# Why I never 'close' $8K deals — they close themselves

Skills don't die because people say no. They die because friction gives them time to think. Money either flows now or it leaks away. When someone says yes, your only job is to not mess it up. That's why operators collapse time. No back and forth. No, let me think about it. Just move. Everything I'm about to show you is built around that idea. So, here's exactly what you're going to get. First, the exact proposal setup that I use so people pay on the same tab without all think about it. a simple automation that turns payment received into client onboarded without you touching anything. And 16 trench only hacks that quietly double your show up rate and cash collected. The stuff nobody talks about because you only learn it after doing like plus 100 deals. So first let's talk about the proposal. No, you shouldn't think that a proposal is like a PDF attached to an email. That's not a proposal. That's a leak. So here's how I do it. This is my Prosper account. And this is one of my real proposals. And as you can tell, there's no fluff. There's there's no haster, madam. There's no essays about my life. Basically, three blocks. What you said you want. Here's how we going to do it. And here's how much it costs. No links, no attachments. Okay. So, the proposal is the checkout. You don't send it and hope. You walk them through it on the call. Okay. So, let me just walk you through the entire proposal right now. So we got myop process retainer agreement this agreement is entered into on date. So the date is basically like a variable. All right. We got the name connector. Make sure to uh pay attention to this because notice the the the naming conventions that I'm using. I'm not saying agency. I'm not saying vendor. I'm using the name connector which is this is what I recommend you guys use also in your proposals in your sales conversations. every single thing landing pages your position in on LinkedIn on social media whatever okay so I got my first last name company name and this the client okay this is a variable client first name client last name and client's company okay essentially you can just fill this out as a variable here okay and if I scroll down I got services provided like I said three blocks very simple no fluff connector provides ongoing access to a vetted pipeline of/ agencies vendors companies and industry geography through weekly market scanning signal tracking qualification and vetting of both buyers and sellers, strategic introductions between qualified parties and an ongoing pipeline management and opportunity flow. This is a not a one-time introduction service. This is access to a continuously updated distribution system. Okay, so notice the language. We got the flow mechanism which is essentially kind of like my terms and this is how we become uncutable and this is something you also can copy. If payment stops the flow the flow stops. This system operates on continuous access pausing or terminating the retainer immediately pauses access to new introductions, pipeline updates and deal flow. So we got here a and in this proposal it's a proposal for a subscription that renews every single month for 8K. Okay, if I scroll down, you will notice the payment structure partnership fee 8K plus a performance fee which is a percentage of the gross revenue generated from introductions made through this system. So notice, like I said here, AK is like my minimum. Okay? So I have a minimum. That's like the floor. It doesn't change for me and it's AK. All right? So I go into every call with that AK already decided. That's like my minimum before the call even starts. And the price can only move in one direction. The number only goes up. Now during the sales conversation, they'll naturally tell me things. And they will tell you things, okay? what a client is worth for them, what success looks like, uh what the upside is, and I'm just listening. You're just going to be listening. After that, I update the proposal offscreen quietly based on their reality, what they said. Then I share my screen and walk them through the finalized version. Okay? Now, the most important thing here, okay, uh is this big button right here. This is the most important thing, okay? The payment block. I don't say, "Let me send you an invoice later." I don't say you can pay whenever you're ready. There is a big obvious button right here which is activate flow access card, Apple Pay, whatever. One click, done. And I say something like uh cool. So if this all makes sense, the next step is just to hit this button and I'll let you put in the card and then I'll walk you through uh what happens right after. Then silence, let them click. And this is what I recommend you also do, okay? because I want you guys to avoid the leaks in your closes and also avoid I'll send this to my team and get back to you. Okay? So there's no I can like send me a doc and I'll review it. The whole point in the setup is simple. Decision and payment live in the same moment. No gap, no friction. And by the way, you're not being pushy. You're just removing extra steps. Okay? Now once they pay, this is where you shouldn't drop the ball. You don't want to uh let the energy die. when they hit pay, it triggers a whole chain behind the scenes. Okay, and let let me just walk you through the entire automation. Okay, so it's called payment client activation. So the second someone pays that proposal inside Prospero, I have a web hook/intgration firing into make.com. The trigger is proposal uh signed and when that fires, make does three things instantly. It creates a task in clickup. I drop them in a list called uh paid needs onboarding. Okay. And then we have like a little wait 20 seconds and then it sends them a you're in email. Okay. So this is just send an email module and then again it edits the task with a custom field which means it just adds like a status in my ClickUp list as paid and within this ClickUp list it creates an onboarding task for me/my team. It just prepare assets for like client name checklist pull their site connect inbox set up tracking whatever. Now we don't need a team to do this. uh I was around like 40k MR running this alone as a oneman agency with just like two VAS. So even if it's just you this still happens it's just a doc sign assigned to future you instead of a team. Okay. Now if you look at it from their perspective they say yes they pay on the spot within 10 to 30 seconds they get one a confirmation a clear next step and a booking link. No where do I pay what happens next or are we still on messages? So this is what I mean by collapsing time. That's the real game. Now, let me just go ahead and actually do this in the real world, right? And I'm just going to pretend that I am on a on a call with a client. Okay? So, I'm going to use as proposal. I'm just going to name this, for example, I don't know, prospect name Lady Gaga. Create. Um, all right. So, I'm just going to go client first name, Lady Gaga, and then, uh, client company name. I'm just going to do wealth consulting for example. Wealth consulting. Now I'm going to go to integrations and I'm going to make sure I toggle enable payments. All right. So enable payments which is going to be before sign. So the client needs to pay before signing the proposal. Click before sign. And then I'm going to edit this. Just going to name this activate flow access. I'm just going to put like payment amount like a dollar as a test. All right. So, everything looks good to me. I'm going to preview and save and then publish and generate link. I going to copy and then this is a new private window. And this is how they see it from their POV. So, as you can see, if I scroll down, they can't really sign the proposal because you need to make payments before signing the proposal. So, they have to make payments. And then you see this cool button here. This is like the entire game. Activate flow access. There's no pay now. Okay. And also removes like the buyer's remorse. I'm going to click okay. And then they get redirected to the Stripe checkout. Obviously, we got here $1. Usually it's like 8K minimum for like 6 months. And it's just a month. And now I'm just going to put like um like an email here that I have. I'm just going to use Proton. Okay. And then card information. I'm just going to pull my card. Click pay. Done. Okay. So, proposal payment successful. Close. Now I can sign. Okay. I'm just going to sign proposal. I'm just going to name it Lady Gaga. Sign proposal. All right. So, done. Now, if I go back to make and done. Now, if I go back, it's added wealth consulting, right? And uh if I check my email right here because I sent it to this email. If I go back, I'll see that I received the message which is right here. There we go. Lady, you're in. Here's what happens next. Hey lady, thanks for thanks. You're officially in. Your payment went through successfully and removed you into onboarding, right? Dealflow access system, etc. You can totally copy this, right? And then I left uh I specifically removed my link so we can just keep it here. There's like a placeholder. And if I go back here, you see onboarding sent. Awesome. Right. So now uh let's check another thing. All right. Let's uh go back. You see this? This is the most important thing. You see receipt from my process. So again, it adds that perceived value. That's why I recommend you use stripe. Okay. So you see this beautiful logo right here. They also received that message etc with the clear steps along with the calendar that they can book. Okay, so let me just go back and read through the email. Right, so here's what happens next. So here's a quick recap of what you just bought. Dealflow access system. You get access to our match and flow setup of core infrastructure and guided execution so deals can start moving without you chasing or selling manually. What happens next? Book your kickoff call before the call. Please come prepared with a short overview of your target customer, who you want deals from, any existing CRM, inboxes or tools you're currently using, one example of a deal you'd consider a win from this system. That's it for now. No extra prep, no hidden steps. We'll handle the rest thought. So that's how you do it. Now the question is, what are the tiny details that make this even more powerful? That's where the trench hacks come in. And let me give it to you. Okay. So, I'm just going to pull up the document that I have. Okay. So, these are little things that nobody teaches because you only learn them after watching deals break for months, running hundreds of calls, closing dozens of clients, and also watching human behavior in the wild. It's the microscopic operational hacks that add like 50 to 70% more closes. And nobody talks about them because they don't even know they're actually doing them. But obviously, zero gatekeeping. I want you guys to win. Okay, so the first thing is pre-all hacks. You want to limit bookending windows, which is massive. Okay, so if you let people book two to three weeks out, the close rate drops by 80%. The moment you force them into a 40hour, the moment you force them into a 48, 72-hour uh window, their brain goes, this must be important. He or she is in demand. And I mean, think about it. If someone wants to book on your on your calendar and they see that they can book you two weeks in the future so they can just book a call with you whenever they want, right? So it's lowers your it's it's just lower status uh lower perceived value and it's not a good look. Okay. So in cal.com I use cal.com or whatever schedule you use only allow booking 24 to 48 hours forward never weeks. If you are wondering how to do it, I'm just going to go to mycal.com. Okay. And go to app. If I go here, you will notice that limits how often you can be booked. So minimum notice I have one day. All right. That's the first thing. The next thing is Uber communicates before the kickoff. Okay. So you want to send them an automation or like set up reminders in call.com right here. Okay. In the routing actually it's a workflows. want to go to workflows trigger 24 hours before even starts five minute workflow and then two-hour call reminder right so automation that sends them a confirmation email okay once they book can totally use uh automate decision and make an SMS reminder if you really want to go that deep and a 24-hour reminder 2-hour reminder 5 minute reminder and and at least one of those messages I always write something human which is hey name looking forward to meeting you in day I'll be the guy walking you through how we hit their goal if anything urgent comes up just reply here, right? Very simple cuz it's harder to ghost a person than a robot. Okay, the next thing is so this is the the pre-all hacks. Okay, now let's talk about communication hacks is very very important and this is something that will is going to be immense value for you guys. Compression technique. So obviously when you're on a call as a connector, as an operator, typically the people that you're going to be on a call with are going to be older decision makers. Not all the time, but I would say like 80% of the time, I've closed deals with people twice my age. Keep in mind, I'm 27. So, uh during like my entire career, I would be with decision makers that were like 50 years old, okay? And they had the money, right? So, most of them are like senior. Okay? So, senior people hate long explanations. They judge you by how fast you compressed complexity. So, when they ask because a lot of times you're going to be like, "Can you walk me through how this works?" You don't explain the whole system. and you say sure 20 seconds signals outbound intros deals done now tell me what part you care about and I'll zoom in so this is kind of like what I use right and it's only by doing this actually in the trenches this is why it's called highle trench hacks so when you say this they think okay he's not a child or or she's not a child then we have the I don't need you micro frame because decision makers will always test your dependency they want to know if you crumble when pushed okay they just want to test you if you can handle wisdom, right? Uh when they say why should we do this now, you say you shouldn't unless you want intros without adding headcount. If not, totally fine because power expects power. They don't want someone begging, right? And even you right now that you're all watching this, you don't want someone begging, right? Human nature just doesn't want it. And then the next one, so here's the part you will push back. There's a typo here. So here's the part you'll push back in hack. Now, a lot of people will try to hide the weak points, okay? And people with money trust people who reveal them, right? You say, "There's one part of this you're probably going to push back on." The ramp up window. It takes two to three weeks before the data becomes predictable. I want you to be aware of that up front. So when you preempt the objection, they stop imagining that you are hiding things. Okay? And now trusts unlocked. Now the mutual uh evaluation frame, which is a subtle little power, when they ask aggressive questions like, "How many clients like us? Have you done this before?" Don't justify. say happy to share but before I go there I want to make sure the way you work fits the way I build systems right what's your internal bandwidth like right now this flips the energy and they feel evaluated too and executives love that they would smile on the call for you right and then the non- pedestal posture never speak like you're starruck so if they say we've been in business like 50 years to 22 years say nice that means your data is clean and predictable that that makes my job easier respect without worship this is how you stay high level is how you become an operator and it's how you stay an operator.  The show me your thinking test response. Again, when an older decision uh maker challenges you hard, why does your approach work better than just hire internally? Don't defend us. Do this. Step one, answer with logic. Step two, ask for theirs. Example, you would say, "Internal hires work great for execution but terrible for signals. Um because signals rely on outside vantage points, but I'm curious what's your reasoning? Why do you think hiring attorney would outperform this?" Now we equals. Okay, now we're equals. Not a student/teer. Equals. Okay. Now the risk reversal for grown-ups. Okay. Old school exacts don't care about guarantees. And this is something very important especially in this automation space. And a lot of gurus will say this. You need crazy guarantees. You need to like you don't pay uh like I'll guarantee you a billion gazillion dollars in next 90 days plus. This is that's you don't want to do this. Okay. People don't really care about guarantees. They care about certainty and most importantly risk distribution. So you want to say I'm not asking you to believe projections. I'm asking you to believe in risk math. Worst case you're down X. Best case you're up 50 100x. To me that's rational. And executives buy arguments not promises. Okay. The you're right pattern break. When they hit you with a big objection. I don't know if this work for us. Don't push back. Instead you say you're right. That's why the first two weeks are structured to test fit, not scale. This disarms them instantly. They predict the objection before they think it's hack. If you're selling to a VP level or like a founder level uh person, say here's what this tends to break for companies your size bandwidth. So when you predict their fear before they speak it, they think, "Oh, he's seen our movie before. Instant authority." Now the anchor early price late hack. Early in the call mentioned something like most agencies in this like most companies in this space make 50 to 100k per placement. Now when you reveal your pricing they're comparing your fee to the value of their industry not to their wallet. Okay. The deadline without saying deadline hack. Don't say spot is limited. Say if you want to start this month at needs by Thursday to get the system built in time. So now it's a deadline disguised as logistics. Okay. Add signal hack. Before any offer, list the exact signals you found in their business. Now they will see you as prepared, intelligent, thoughtful, already working with them. And this makes the clothes feel already half done. The two option deco hack. Don't ask do you want to work with me. Ask which version do you want? Hands off or done for you? Which is what I commend. Hands off or uh or done for you? Because people say yes by default because your brain compares A versus B, not yes versus no. And that alone will add thousands in your bank accounts. Okay. Never use freelancer buttons. Super important. And you notice here, oh, this proposal was approved. Thank you. Lady Gaga approved our proposal, right? So, um, it was done here, right? So, if you notice, I got um earlier I showed activate flow access, right? So there's no vendor buttons like or like freelancer buttons like send invoice, review approval, uh get approval. No, you don't want to say that. Use you want to use buttons like activate access, start, lock pot or like go live, right? Because money language matters less than commitment language. This is a very very important mental model. Money language matters less than commitment language. And then postp payments identity flip. After payments, your automation should never treat them like a prospect again. No thanks for your interest. We review reach out. Okay, email should say you're in. Here's what happens next. Exactly what I showed you here in this email. Okay, because identity shift equals less refunds, less objections later, and easier upsell. So that's how I collapse time. A proposal that combines yes and pay in the same moment. A automation that turns paid into onboarded automatically. and 16 trench hacks that remove the silent ways deals die. If you take anything from this, let it be this line. Deals don't die because people say no. They die in the gaps you never designed. Your job as an operator is pretty simple. Remove the gaps. Remove the friction. Let money move while they yes is still alive. You don't need a 75step funnel. You need less drag between I'm in and of paid plus booked. So set this up once and every future deal feels lighter. clients feel taken care of and you feel in control. And that's when sales stop feeling like a fight and start feeling like flow. So get out there, take action. I believe in you. I'll talk to you soon. Peace.


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# He was sick, got laid off, and closed $7,850 in one week (here's what he did)

Most people don't even realize they can get paid by both sides of the same deal. This week, this operator created $7,850 by standing between two companies that already needed each other. So, in this video, I'll show you how that exactly happened so you guys can achieve the same level of success and be able to do it yourself. Closed two clients back-to-back, supply and demand $7,850. Just closed two clients back-to-back this week, one SaaS pre-seed $4,500 upfront and a growth agency that runs performance marketing for early stage SaaS, $3,350 upfront. That's huge. I would like to thank Saad for the endless value you shared with the community. I have been very sick for months and got laid off from my 9-to-5, so I was forced to make this work. I was panicking most of the time because I was always thinking about the Instantly bill coming. I can totally relate to this. But when you, you know, like zoom out, you see like the ROI, like $7,850, what is like $60 or $70 for Instantly? It's nothing. Not a good feeling, but we move. I love this. Not a good feeling, but we move. He did He did not romanticize, you know, the failure. He just moves, right? Which is exactly what I want you guys to have. Only thing I would do was learn, so I spent the whole day studying every single video Saad has or uh every single video of Saad. Uh thank you for those weekly calls. I also downloaded all the sales shining calls and made custom GPTs for every for every niche. That's smart. I now have a Connect Revival that I read every single good morning that has every sentence that Saad Saad said. It's hard to rewire your brain from normal people language to saying motion and route like it's a normal Tuesday. Yes. That's really important. See the language, route and motion instead of campaign. These are like the words that you mention uh to a prospect on like an alignment call. It just frames it as a professional, right? You want to be a professional killer. Campaigns still running, money in, need your help with with everything. Mainly, how do I track the intros? What if I make the intro and they don't end up talking? This is the one that's worrying me. Uh would love to understand how you go about it. Thanks so much. You're free to DM me for questions. I'm happy to help. I love these like, you know, feel free to DM me for questions. I'm happy to help. This is like the most valuable thing. This is like the greatest like the best This is like the best trait that anyone can have because you just share with everyone, right? Like Uh I don't like when people are spiteful, to be honest with you guys. Like the more books I read, the more ancient books that I read, and I see like this ancient knowledge and I'm like, "Holy I can't believe this is free, right? It's like a $20 book, right?" And when you think about it, everyone should share so like share their knowledge. Like you At the end of the day, you're going to die, right? You all like you're going to die and everything is just going to go, right? So, just share the knowledge, right? You Do you want to die with the knowledge? I don't think that's a good way to live, right? Just share the knowledge. So, before I actually answer these questions, let's slow down and really look at what he actually did because this is where the whole outcome was decided long before the money came in. Obviously, he did not start by trying to sell something or convince people with a new idea. He started by picking a market where two sides already needed each other every single day. On one side, you have early stage SaaS companies, and what they need is simple. They need growth, they need users, they need revenue, and they need it now because time matters at that stage. On the other side, you have growth agencies, and what they need is also simple. They need new clients, they need deal flow, they need new opportunities to sell their services to so they can eat. So, he was not creating a need, he was stepping into an existing need that was already there before he even showed up. Once he saw that both sides were active, he did not run one campaign and wait to see what happens, he ran two campaigns at the same time, one speaking to the SaaS founders and one speaking to the agencies. When someone showed real interest, he hopped on a call uh and made the structure clear from the start. There's an access fee. You pay first. In return, you get introductions are aligned with what you need. This is how I recommend it for you guys, and it doesn't matter if you are a beginner or advanced because upfront has nothing to do with your experience. Let me say that again. Upfront has nothing to do with your experience. It has to do with seriousness. The same people you're talking to anyway charge upfront in their own business. Agencies take retainers, SaaS charge uh like they charge subscriptions. No one builds first and hopes to get paid later. So, when you ask for upfront, you're not doing anything unusual, you're playing by the same rules they live by. This is a great sales tactic, by the way. You can gently mention it on the call, you know, you'd say upfront filters uh time wasters and upfront creates commitment and upfront makes the deal real. So, like I said, this is what he's done, and of course the byproduct of this is this changes the psychology of the deal because now the value is not the intro itself, the value is the access of a stream of opportunities that would not exist without him maintaining the flow. In this specific case, both sides moved, which means both sides paid before any introductions was made. The SaaS company paid for $4,500, and the agency paid $3,350. Combined these two, that's around $7,850, which is the total amount collected before any work happened. Now, in terms of his deliverables, he told me what he promised. He did not promise endless intros, of course. He promised seven intros to the SaaS side and seven intros to the agency side. This is exactly what you guys want to do, and it makes the deal easy to understand because now both sides know what they are paying for. And of course, now he already has made like one intro, so we do simple math. 7 - 1 is 6, that means the SaaS company still has six intros left. The agency also still has six intros left. Both paid, both still have chances to get new deals. He already has the money in his bank account, and this is how real business is made. It was not luck, it was simple and straightforward if you think about it. Um two sides need help, one person connects them, and money moves through that connection. Now, let's answer the remaining questions so you guys have everything that you need to be able to do it yourself. But before that, I want to show you how to deliver the intro the right way, just like a seven-figure business owner, because I want you to nail this down perfectly so you can repeat it without stress. It's the most important thing. And once you understand the rhythm of it, the whole process starts to feel more predictable and easy, which is really the whole point of everything that I'm sharing with you today. The goal is to build something you can do for 10, 20 years and make real money from it, not just random one-off projects that come and go, but a simple structure you can rely on, something steady enough that when someone asks you what you do, whether it's your parents or a date you're seeing over dinner with your 911 parked on the outside, you can explain it with confidence and feel calm about the future you're actually building. So, yeah, when delivering the intro, you do not send the intro instantly. You give it 24-hour buffer and let both sides know that the connection will be made tomorrow so they are mentally ready and they clear their schedule and they treat the conversation with importance instead of seeing it as a random email. And by the way, I had to learn this the hard way because there was times where I delivered many intros and they just got buried. So, this small step will increase the response rate and will keep you in a position of calm authority because you are guiding the timing instead of reacting into it. Then, when the time comes, you send a simple, clean intro that removes friction and makes the next step obvious. Here's the exact template. Hey name, as discussed, I'm connecting you with other name who is leading growth at company. One short line of context about why this connection makes sense. I'll let you both take it from here and I'll check back in a few days to see how the conversation is moving. Light, clear, and purposeful message without overselling or adding pressure. It also makes it easy for both sides to reply quickly because the reason for the connection is already framed. You don't need to impress them with a like a long message. The goal is just to create a clean bridge where motion can continue naturally while you remain present as the person maintaining alignment in the background. Now, once you understand how to deliver the intro in this calm and structured way, two very real questions start to come up, especially after both sides have already paid and expectations are set. The first is how do you track the intros so nothing slips and everyone feels taken care of, and the second is what do you do if you make one intro and they don't end up talking or the conversation starts to slow down because this is where consistency and quiet uh control matters then more than anything. So, the way you track you know, these intros is not complicated. You just create one simple place where every connection is written down the moment it happens. The name of the SaaS company, the name of the agency, the date you made the intro, and the next moment you expect movement. And this alone removes most of the stress because now you are not relying on memory or emotion, you are relying on a clean record that shows you exactly where each conversation stands. Then every few days, you gently check the flow, not by chasing or pushing, but by asking one simple question that brings clarity. Something like, "Just checking in, how's the conversation is moving on your side?" I'll give you like a full template, so don't worry about it. So, just something simple, not intrusive. Your goal is not to force deals, but to maintain visibility and timing. If the conversation slows down or they don't talk after the intro, you're not assuming failure, uh just assume like timing friction. And timing friction is normal because businesses move at different speeds. So, you calmly reopen the loop by reminding both sides why the connection made sense in the first place and by offering to help realign schedules or expectations. And usually, this is enough to restart motion. Over time, you start to see that the real value provide is not just the first message that connects two people. It's the steady presence that keeps momentum alive even when energy dips, and this is why the structure becomes reliable because you are not reacting to chaos. You are guiding a simple process that both sides already agreed to. And this is the mindset I want you guys to have. Okay, you can see that what you're doing right now like frames as a freaking professional. And in today's age, you have to be a professional. Not the suit and tie professional, but professional about what you do. Gone are the days where everyone gets a little piece of the pie, but that's good. Which means every little thing that you guys add to your skills will make you lap everyone. You begin to build insane trust, predictability, and long-term flow that supports real money instead of short bursts of luck. So, here is the Google Sheets templates for you guys. We got tab one, active intros. Purpose, track every introduction you make between side A agencies and side B companies including status, revenue potential, and next steps. You can see intro ID, so you can filter by the intro ID later on. We got side A. I have like a couple examples here for you. Side B, industry. Intro made date, this is the date. Status, we got in discussion, closed, and pending. Estimated deal value, performance fee, notes to keep for yourself. For example, winning on client response, invoice sent, follow up call two, right? Uh if you go to like new signals, this is if you're tracking signals uh for example every week, right? Uh track every new buying signals here from LinkedIn, Apollo, Crunchbase. This proves to clients and yourself that this system is finding fresh opportunities every week. So, this really helps with like retention with your clients. You can you know share with them this Google Sheets or like just this template. Uh obviously make a copy, don't show them like the active intros of course. You can just copy and put like in a Google Sheets, right? And you send them, "Okay, we are tracking these signals within our industry." Which really helps with like your perceived value. Just so simple, right? Uh just like um for example, you put the company name, the industry, signal type, pain signal, source, and you'd have like qualified or reaching out, right? It just helps with retention. This is the revenue tracking which is the purpose track all money coming in from your setup fees, retainers, performance fees. This is your personal scoreboard and prove the system prints money. Okay? Uh client list, this is basically your clients and current clients list pretty straightforward. Track every introduction you make between side A and side B. I include a status, revenue potential, and next steps. You got churned, hopefully they don't churn, right? >> >> Uh you got active, churned, and you got client name, type, monthly retainer, and start date. Okay? This is the SOP for each Google Sheets. So, this is like a super simple way to actually understand it. This is your operating system. Follow this and never lose a deal, never miss a signal, and always know uh exactly how much money you're making. So, it's kind of like a little SOP for you to understand like what each tab does, when to update, how to use. Step one for example, add new intro. When you make an introduction between two parties, add the intro ID. Took me a long time to actually, you know, learn about this. So, um it's almost like you're you have like a like a ready to plug in SOP and you can use and it just works, right? Battle tested. Okay? You also have a couple things, the qualification script. These are like some uh qualification. Yeah, this is the qualification like when before they even, you know, get on a call with you. Um this also script, right? This is a a bunch of like trench hacks actually, the capacity check. If I introduce you to someone this week, what's your actual capacity to take on new work? This disqualifies people on like who will choke, shows you're bringing new real opportunities, increase the perceived value of real intros. Definitely, you know, give that a read. These are like non-surface level psychology uh tactics that I use within my agency. So, you guys can totally just copy this. I'll leave it here, it's always here. The next thing you might need is also the retainer. Uh this is basically my exact contract. You guys can just copy it. Uh for example, we have this agreement entered on date, services provider uh can actually provide ongoing access to a data pipeline of agencies, vendors, companies, and industry geography through weekly market scan and signal tracking, qualification vetting. Uh both buyers and sellers, strategic introduction between qualified parties, ongoing pipeline management opportunity flow. This is not a one-time introduction service. This is an access to a continuously updated distribution system. So, this basically makes you un-cuttable. Okay? So, they can't cut you out. So, if payment stops, exactly in the contract, if payment stops, the flow stops. The system operates on a continuous access. Pausing or terminating the retainer immediately pauses access to new introductions, pipeline updates, and deal flow. Client acknowledges that the value is on ongoing opportunity creation, not individual introductions. Okay? Because you're selling access just like I said. So, everything is centralized in this Google Sheet. You guys can just go to file, make a copy, and you're good to go. Now, let's talk about the follow up templates. This is exactly like straight out of my threads uh in my email, right? In my inbox. So, here's what you what to send after the intro. Same day, it's called a confirmation layer. Subject, this quick check. Hey name, connection is not alive. We'll check again later this week. Cheers. And have this little pray emoji. Uh 48 hour later, um so no response from one side. Let's say one side doesn't respond, you'd say, "Hey name, bringing this connection back into view. Timing can get messy during the week, so wanted to make sure the intro didn't get buried. Happy to realign if needed." You can totally notice the language that I'm using. Very professional, very operator like. This is what you guys want to have. This is the identity that you guys want to have. Uh three to four days later, still quiet. Sometimes it happens, you'd say, "Hey name, hope timing has been working in your favor recently. Wanted to reopen the loop here. This connection made sense because it was like very short original reason." Uh if timing is off right now, just let me know and we can reset the moment. Both sides quiet, it's called a dual reactivation message or note. Hey X plus Y, trust this season has started well for both of you. This is exactly how a banker talks, right? Wanted to bring this back to the service. The original intent was one-line contacts. If useful, we can quickly realign expectations or timing. Otherwise, we can pause and revisit later. If one side is active, one side is passive. Hey passive name, looks like active name is ready to move. Just making sure you're seeing this at the right moment. If not, we can adjust pace. After your first call, right? After they have like the first call. Hey name, hope spring is treating you well. I'm curious how the conversation felt on your side. No need for details, just direction. It helps me manage the remaining intros properly. Case you're gathering intel. If call went well, uh you'd say, "Uh perfect. I'll continue rounding similar profiles. Next intro coming shortly." That's is very professional. If call went bad, you know, it happens. Sometimes it's timing wasn't right. Good to know. This is exactly why we structure multi-intros. How do we calibrate direction onto on the next one. When delivering the next intro, sequence continuity. Okay, "Hey name, as part of the agreement, here's intro two." Context one-line, same structure as before. Cheers. If they close a deal, you'd celebrate but stay professional. Good outcome. So, if they say, "Well, we closed a deal." Say, "Good outcome." This validates the direction we set early. Remaining intros will follow similar logic. Cheers with a pray emoji. End of delivery cycle, this is at the end. Hey name, we've now completed the agreed intros. If useful, we can discuss extending the flow. Otherwise, happy this created value. So, I'm also going to leave you this in the uh in like the description. Let me just copy this. And I'm simply just going to, you know, add it right here. Follow up templates. Done. And uh let me make sure it's uh so, follow up templates, make sure they make sure it's consistent with the colors, right? My color obsession cannot let this white. >> All right. So, follow up templates. All right. So, that's pretty much all you guys have to do. So, quick recap for you guys. Uh you run two acquisition uh streams, one campaign to the supply side, one campaign to the uh demand side. Whoever gets back to you pays an access fee. Non-negotiable an access fee. Whether you are advanced, beginner, and just got to get it started, doesn't really matter cuz just put skin in the game. And this is how you deliver an intro, this is how you track it. And these are the follow up templates. So, yeah. You have everything that you need. Uh the only thing that remain for you to do is basically just get out there and take action like always. And I'll talk to you guys soon. Peace.


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# How To Transition From Cold Email Agency To $200K/Mo Connector

What's the difference between a cold email agency and a Connect Your Business? Is a Connect Your Business an upgrade or a distraction? And how do I properly transition from a cold email agency to a Connect Your Business? You know, I love this question because it already tells me that the people asking it, which is you guys, are already thinking like operators. You're just in the fence. You're not asking what's better, you're just asking is this the same game already playing just with a different label? Well, here's the answer. And stay with me because it's going to sound weird at first. It's neither. It's not an upgrade. It's not a distraction. It's a completely different category of business that just happens to use the same five tools. So, I want you to imagine it like this, okay? So, there's a taxi and a subway. And a taxi and a subway both move people from point A to point B. Same job. But, a taxi is labor, okay? One car, one trip, you get paid and reset. But, a subway is infrastructure, meaning it runs whether you are on it or not, and people pay for access because it already exists. They already pay for it. So, think about like cold email agencies are kind of like taxis, and Connect Your Businesses are like subways. Same destination, but completely different physics. So, a cold email agency is a service business. A Connect Your Business is a market making business. So, same tools. Like both of these parties, they use the same tools, same domains, same Apollo, you know, same Instantly, Lemlist, Mailshake, same Cloud Code, but everything else is how you charge, what you sell, who pays, when the work happens is structurally different. And to help drive the point home, again, I got the two beautiful graphs here, the taxi driver and the subway. So, you guys on the left, the cold email agency. And it's essentially client pays you, you start the work, you book the meetings, and you deliver. Obviously, you have to like deal with like the headaches of people not showing up, which is I think it's like one of the biggest bottlenecks with running a cold email agency is you have to like babysit calendars. You want to make sure people actually, you know, come to the meeting and you can't really, you know, guarantee that because you're going to get some no shows and it's just a pain in the ass to deal with that. And on the right side you get the connection business. So, clients pays you, the work was already running before they showed up and you don't deliver meetings, you deliver intros, which are context-rich notes via email. You just connect both sides on a on the same thread, which makes it even easier to track. You don't have to babysit calendars, right? Uh you don't have to like guarantee someone actually comes to a meeting, which is like the biggest friction. And also, they're buying access to a flow that existed without them. So, it's not client pays you, you go to work, you fill the pipeline, you deliver, you deliver the meetings, you repeat. It's client pays you, you don't go to work because the work was already happening before they even showed up, before they even paid you. So, they're paying for access to a live exchange you were already running. And again, same tools, same instantly, same clay, but totally different game, okay? Now, the cool part is that if you were running a cold email agency right now, or maybe, you know, you've read about it, maybe you've done any kind of outreach in your life, you don't have to throw away anything you already know. You just have to re- direct it. So, same tools, same everything, but you're just going to change these things. The first thing is positioning and we're going to leave it at the end. Uh I don't want to talk about positioning right now. We're going to go back to it because if I lead with positioning right now, your brain is going to check out. You guys came here for the tactics, so let me give you the tactics first, then we'll come back to positioning at the end, okay? So, instead of hitting one side of the market, you hit both sides because in the cold email agency world, you run one campaign, you try to get a client, then you try to close them, then now once you close them, you have to set up like a custom campaign for them targeting their demand to book them meetings. And it connects your business instead of hitting just one side, you hit both. You run two outbound campaigns at the same time, one for supply, one for demand, and you stock both sides into a live map of your own. Not for a client, for yourself. So, you stop running campaigns for clients, you start running campaigns for your own market. The third thing is you stock both of them. So, obviously, you're going to get replies, opportunities, calls, etc., etc. So, every reply, every conversation, every call, every client becomes an inventory. And the moment you stock both sides, you're no longer a service provider at that point, you're sitting on a live exchange, which is people you know. Okay? Because you already talked to them. So, you're not booking any meetings, you're routing matches, right? So, you're not delivering for one client, you're dispatching again from inventory, your own inventory. And when a client pays you, they're not buying labor anymore, they're buying access to a flow that was already running before they showed up. Okay, so now going back to positioning. Now you know exactly what changes mechanically. Two campaigns instead of one, stocking your own map, routing matches instead of booking meetings. And also charging both sides and getting paid for access instead of labor. Now, if you're an operator, your brain right now is going to be like, "Yeah, I get it. I could do this right now after I click off this video." And I know you can and you will. But I got to let you on to something. The tactical answer is only half the equation. The other half is what I told you to hold in your head 5 minutes ago, the positioning. And positioning isn't going to be like a tactic, it's not a strategy, it's not a marketing exercise, it's an identity, death, and rebirth. Let me explain what I mean. So, through all of me speaking to hundreds of operators running cold email agencies, uh they have been surviving on volume. Like every guru, every person on any platform is saying volume, volume, volume. So, they built skill on like outreach to charge for output. Now, the problem with that is in order for you to become a connector, that old identity must die. So, you can let the new connector identity emerge. And it requires three things, and none of them are tactical. One is you got to let the old self die. So, the version of you that survived on cold email volume, the version that built skill grinding outreach, my send send scrape lead send send send, that version that's still, you know, making some money right now, that version has to go, okay? I just got to be honest with you because I can't just give you the tactics and lie to you like they are anything super important. Uh you know, just between me and you guys, like even if I give you the tactics, like you're going to stall on a call, right? You're going to stall on a call because that identity is trying to pull you back to volume, right? I I like I don't want you to sound like a legion vendor because none of the other stuff matters if you don't inhabit the new identity of a connector, which is controlling access. And just like I always say, identity is root of everything mental. So, that version has to go, and that hurts even when you know it's right, okay? Because I had to let go of that identity, the volume volume volume. And then two, you got to admit something you've been avoiding. Like let's just be honest, right? This is a honesty channel, right? Some parts of you already knew cold email was structurally inferior. That, you know, that voice has been screaming for months. Switching means admitting it was right. But that's okay. I also had to let go of that then, right? So, a good chunk of people won't do that if you think about it. Because admitting it was right means you wasted time being wrong, which is okay. You're just going to have to go through it. It's just going to take a couple weeks, right? And then three, you got to admit the leap before you have proof, which means same skills, same tools, same average, but now pointed at your own market instead of a client's pipeline. And your brain won't believe it works until you've done it once. So, you have to act before the proof exists. And if I can give you like one magical spell that worked for me, uh one sentence to hold on to when you close this video and you're sitting there debating whether to switch, it's the grief of letting the cold email self die is the gate between you and a connector income. That's it. Now, I also want to give you the actual transition path, the same way I've done it to hit 200k a month, and it's super super simple because if you're already, you know, running a cold email agency, I'm not going to tell you to burn what's working and start over. That's guru talk. Real operators in the real world know you don't throw away something that's already printed. And also for people, you know, who are watching this and have never run outreach in their life, I because you might be there thinking, should I learn cold email first or should I just start as a connector? In fact, let me, you know, start with you guys first. Let me make this super super simple. Skip cold email, start as a connector day one. Everything I'm going to tell existing cold email agency owners in a bit, that's for people who already invested, maybe like a year building something. For you, that's not a constraint. You also don't have like a positioning to undo because we'll talk about it. You don't have clients expecting meetings instead of introductions. So, you get to start clean, which is pretty nice. So, you do the same things that I will describe. It's going to be pick your lane, set up your infrastructure, run two campaigns from day one, both sides simultaneously, stock them up, and dispatch matches. Same plan, the difference is you're not transitioning from any of them. You're just starting in the right place. The cold email path takes you to the connector business eventually. You know, I've noticed this in many people I know. You know, they've been running cold email agencies for a while, and eventually the connector model just collapses. And they're like, "Holy I knew it. I wanted to be a connector. I just didn't have the right orientation." It's not really something you can, you know, read about it in forums or Reddit or YouTube, except this channel. So, most cold email operators, you know, stay stuck at that 5 to 10k a month forever grinding, you know, contract after contract, never really compounding, never, you know, owning their own market. You can skip all of that. You can start where they're trying to end up. And to also answer, you know, the next question that might also pop in your head, which is isn't the isn't it like risky to skip the basics? No. The connection business basics are the same. They're just applied correctly. You're still going to learn outreach, you know, you're still going to learn copy, you're still going to learn replies and clarifications, signal reading. You're learning all the same skills cold email operators learn, but you're just pointing them at the right target from day one. So, it's like as again, uh should I learn to drive a horse and a buggy first or should I just learn to drive a car? Of course, you want to go straight to the car. The car uses the same roads. You're not skipping any then. You're just choosing the vehicle that actually scales. So, you always want to start where you want to end up. And I wish we always think about it like this. What do you guys think? Like whenever you want to start something, ask is there is it like where I want to end up? That would save us tons of like toxic relationships, bad business models, you know, awkward situations. But yeah, enough talking. Let's go straight straight into it. So, here's what you actually do. Step one is don't change a single thing about your current operation. Your clients stay, your campaigns stay, your fulfillment stays. You keep getting paid. The cold email agency keeps running. We're not killing it. We're just building on top of it. Step two is you want to go look at where you already got results. So, I want you to pull up your last 6 months of campaigns, right? And this, you know, applies whether you were doing LinkedIn DMs, you know, any kind of like outreach that hits a cold audience. I want you to look at two things specifically. Every client you closed and two, and this is going to be the golden nugget, every positive, not interested, out of office, every reply that didn't convert into a call. Because, you know, apparently in the cold email agency world, a reply that didn't book is a loss. Now, this is completely wrong because every interaction you have with a prospect is gold and it becomes a inventory so you can actually close them in the future. And I was watching this workshop of Alex Hormozi. So essentially he asked people that were there, it was like a webinar I believe, and he said, "Raise your hands if you've seen some of my stuff in the last 6 months." And it was surprising, it was only like two to three people. And then he said, "Raise your hands if you've watched some of my stuff in the last 2 years." And 80% of the people that were in that workshop raised their hand. So what does that tell you? People might not be ready to pay now, but they will be ready to pay later. Every human is different, they will pay, just not now. So you want to use the same mental model here. Because in the connector business, that exact same reply is inventory. That person is the man they really map. They responded to you, they have a problem, they have budget appetite, they just didn't want the specific thing you were selling, which was a meeting. But what if instead of offering them a meeting, you'd offer them an introduction to someone who solves their exact problem? A percentage of those dead replies would then convert it instantly. And not even that, because it's a connector, you just redirect flow. Like think about it for a second, you guys. Uh you're not selling a service, right? You got bunch of people in your inventory, you got this guy on the left that needs something, you got this guy on the right that can give them that then. So we're not really selling anything, you're just redirecting flow between these two people. They can work together, we don't care, right? They're interested in each other, so we just let the gate open. That's it. So it's just access. You guys are sitting on hundreds of dead replies, I can guarantee you if I went to your Instantly or Phantombuster, I'm going to see a bunch of opportunities just sitting there, just money left on the table. So these dead replies are actually live in connector inventory, you just don't know, but now you know. And that is huge because check this out, it means an existing operator watching this can launch the connector model with inventory already stocked, already there. You don't have to, you know, to start from zero, you just have to recategorize what you already have. So you want to go look at your Instantly Phantombuster Mailshake, whatever you are using right now. You've already got the men and venture sitting there dead waiting to be resurrected. And then step three, find the lane or markets or niche that already worked. So, don't pick a new niche, don't try to enter a new market. Look at where your cannons actually got traction, which industry, which job titles, which signal types. That's your lane. It's already validated. You already know it produces. So, if you got 10 positive replies from recruitment, your lane is recruitment. If you got 10 from wealth management, SAS, whatever, that is your lane. So, don't second-guess it. It's okay. Market's already told you. Step four, add the second campaign. This is where it gets interesting. So, you're already running outbound to one side of that lane. So, why not just hit the other side? You start running outbound to the other side. Same domain, same Instantly, same Apollo, same Cloud Code. And this will remove all the bottlenecks that you guys have with like prospects not wanting to pay up front. Because think about it. If someone doesn't pay you up front, I I can give you the actual answer for it. They don't believe the demand is real. That's the reality. It's not uh geography, it's not ethnicity, it's not language, it's not accents, it's not skills, it's none of that. They don't believe demand is real. So, why not hit their demand? That's like the whole leverage as a connector. You hit both sides because you have them already, right? So, at that point you get on a call and you already have the demand, you have the ICP, right? So, of course they will pay up front, right? That's your reason. So, it's not some magical, you know, hack. You got the demand. That's it. No one can argue with you guys. So, if your existing campaign was targeting demand, say for example law firms associates, your new campaign targets supply, recruiters who place legal associates. If your existing campaign was targeting supply, say business brokers, your new campaign targets demand, which is buyers, lenders, the people their brokers want access to. So, absolutely zero new skills. You just need a new campaign aimed at the opposite side of the line you've already validated. And then, last uh step, which is now file repositioning, which means you offer changes from we book you meetings, which is lead gen vendor, right? Uh babysitting calendars to we connect you to the people based on fit and timing. Because unconsciously, we all know you guys that we book you meetings sells outputs, which is paper lead paper pricing. I've never done it in my life. I don't recommend people do it. And even people that I know, you know, that my people inside, they don't do paper lead paper meetings. Always an access fee, always an upfront or like a retainer. That's it. So, this is your new position. This is the new frame, right? And you can apply it to your websites, uh LinkedIn positioning, anything really. We connect you to people based on fit and timing, which sells access, markets maker margins, compound every month. That's the freaking translation. And that's pretty much it. So, I just noticed that my camera would like literally died just, you know, 5 minutes ago. I'm guessing you guys won't mind the technical hiccup because the whole point is me giving you like the actual value. So, yeah. That's essentially all you got to do to transition, right? This is the difference between a cold email agency and a connector business. Hopefully you guys, you know, found value in this one. And, you know, just like I always say, it's like in my motor now, get out there, take action, I believe in you, and we'll talk soon. Cheers.


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# Why Technical Skills Won't Get You AI Automation Clients

A lot of people that watch these sorts of videos are extraordinarily technical and they're really talented at what they do, but they can't for the life of them build a business around it. So, in this video, what I want to do is I want to explain to you why technical skills will not build your AI agency. And if you guys actually want to take the skill set that you've developed in AI and automation and turn that into a business, you need a fundamental shift in the way that you approach things. So, first of all, I have three little secrets for you. The first is that clients actually can't distinguish between good implementations and exceptional technical implementations, which means all you realistically need to do is get to good. Don't worry about getting to great. Speaking of technical, many of you guys will probably recognize this sort of graph. This is called a sigmoid. And essentially what it means is they're diminishing returns after a certain amount of improvement. So if this over here is your skill and this over here is the amount of time that you're dedicating towards it. Notice how after you achieve a sufficient amount of skill, more time doesn't actually meaningfully make you better. This is where the vast majority of you guys should stop. Okay? Unfortunately, a lot of very technical people keep on going and spending more and more and more time in La La Land getting better at stuff that doesn't actually meaningfully impact your ability to generate money. What does that mean? It means that technical skills are necessary, but they're insufficient for agency success. So once you have some technical skills, you don't need to focus on the technical skills anymore. When you obsess over your technical skills, you create a perfectionist paralysis effect and that prevents your business growth. I'm not speaking into a void here. I'm sure many of you guys totally understand what I'm trying to say. Some additional points, advanced technical knowledge doesn't actually create any revenue until it's paired with business systems. This is related to that idea of technical skills being necessary but insufficient. And then also to be honest, the real challenge here isn't distribution or marketing. The real challenge is not in creating the AI product itself. As technology and AI in particular grows better and better, the ability for a completely random person with zero technical skills to recreate the thing that you've spent your entire life doing increases. And so, as unfortunate and as hard as it is for us to accept, our ability to do really complex technical things is no longer the number one prize thing that we should be focusing on. Instead, we should be focusing on distribution, marketing, and business skills to be pragmatic. So, here are some signs that you guys are stuck in the technical trap. And as you can tell, there are quite a few. The first is you're watching too many courses, but you haven't yet reached out to a single potential client. And yes, I mean courses like mine. I mean online YouTube content where people show you things, but you're not actually taking that stuff and doing something with it. Knowledge only matters as much as it converts to action. Next is you regularly postpone client outreach because you feel like you're not ready yet or you just need to learn one more thing. In reality, you will never be ready. There are many situations in which I do not feel ready. If you really want to crush it, you have to become comfortable not knowing the thing right now. And then you have to become confident that future you will figure that thing out. That's how current marketing works. Another big gotcha is when you invest more time improving systems that already work versus finding new clients. Because diminishing returns, as I mentioned above with that sigmoid, right? You improving the system by 1% will take 10 times the amount of your energy every single percent that you do. Another big issue is when you feel uncomfortable talking about business outcomes rather than technical implementations. I feel like a lot of you guys are probably in that camp. And the last thing is when you judge your progress by your technical capability rather than your revenue growth. If we're being pragmatic here, there is like knowledge and curiosity and solving that problem. And then there's also money and revenue and income and solving that problem. And if you guys want to turn something into a business, that's the thing that you ultimately care about. You don't actually care about the knowledge and the curiosity and the technical expertise. Okay? We should be judging people by the thing that we care the most about. Okay? And if you care the most about technical capability, that's cool, but don't expect to make a ton of money with that. Okay? So, here's a little SOP that you guys could follow. Learn technical skills. Once you've learned it sufficiently to deliver value, then you can move on. If not, then just learn some more technical skills. This number here is way less than you think. You don't need to be 100% certain of how to build a system. You only need to be 70% certain. So, until that you are at that 70%, sure, keep learning. But the second that you find yourself thinking, I mean, man, I don't really know exactly how I do it, but I feel like I got a reasonable handle on things. Move on. Start building business skills. Start developing client acquisition. Start doing outreach. Acquire your first one to three clients, and then start scaling your agency revenue. You know, the really cool thing, as you scale your agency revenue, you will inevitably have more resources available to you, and you will actually be able to do things like take time off if you so desire, then spend that added time learning more technical skills if curiosity is the thing that you're trying to scratch. Okay? But everything starts with the money to be honest with you. And if you don't have any money and if you don't have any clients, then uh what you're doing is you're not running a business. You're basically just doing a hobby technical project. All right. So another thing to focus on is outcomes over technology. I know I talk about this a lot, but I just want to stress it again. The technology isn't very important. When you communicate in a technical language rather than in business outcomes that creates an immediate disconnect with potential clients who care about results on implementation details. The way that a client sees your system, as crappy as it is to say, is basically as this. It is a black box with a bunch of money labels on the side. The client puts in $5 and then the client expects to see $50. All they care about is the relationship between the $5 and the $50. They don't actually give a crap about what goes on in between. Have you guys ever seen that meme where it's like step one do this, step two question mark, question mark, question mark, step three profit. That's exactly how you guys should conceptualize the system that you're building. The only thing that matters to the client is that step one and then that step three, not really step two. And even if they do express interest in that, they're expressing cursory interest and don't actually care too much about the technical implementation details. So what does that mean? What are outcomes actually? Well, it's in a nutshell three things. It's revenue, that's top line, it's profit, that's bottom line, and then it's some intangibles like risk reduction, and then chaos as well. Chaos is subjective, but it's just how the person feels on a day-to-day basis. So if you run an agency, your whole job is to significantly improve revenue, significantly improve profit, significantly reduce risk, and then significantly reduce chaos. If you can accomplish these four things, you're going to make a lot of money by proxy. So your goal is to translate technical capabilities into financial impacts with real numbers. The client doesn't care that you built architecture on GPT4.1 and are passing it through a multi-step cyclical content generator. These are fancy words that matter to other technical people, but you're not selling, for the most part, to technical people. You are specifically selling to people that don't understand the technical stuff. That's why they're hiring you, right? When you frame outcomes properly, as in when you say, "Hey, what problems are you suffering with?" Okay, great. This system, I believe, can help solve that problem for you and generate some outsized return on your investment, a lot of the injections that you guys are currently getting when you attempt to solve something that might be putting you off, those disappear naturally. The second that you can justify that ROI where somebody gives you $5 and then you turn that into $50, the second you can make them believe that, that's really the whole sale in and of itself, right? So if you guys can get to that point where you frame outcomes in terms of return on investment and not the technical stuff, the cost doesn't really matter so long as you can get somebody to trust that you are capable of delivering the system that does that. So if you really want to succeed in sales, just quantify their pain points first, then present solutions afterwards. Here's how you translate technical features to business outcomes. So instead of GPT4.5 integration, say something like, "Hey, I'll get you 24/7 customer support, and you're not going to have to hire any additional staff." Meaning, we're going to scale your ability to do customer support without scaling the costs. Instead of automated data processing, say, "Hey, I'm going to eliminate you $4,500 in monthly data entry costs because you're not going to have to hire somebody to do this manually for you, and we're going to do it so much faster that your current clients will be more satisfied and thus more likely to pay you more money." Instead of saying multi-step workflows, say, "We're going to capture 25% more leads," which right now is 100 per month. So, we're going to get you at 125 per month, by eliminating manual follow-up gaps. Here's a brief little SOP. You're going to start by identifying your client pain points. Ask them, "Hey, so what exactly are you suffering from?" You'll notice that their responses will usually not be extraordinarily technical. Their responses will be stuff like, "Well, we're really disorganized right now, and it's impacting our ability to get more clients." Why? Cuz business owners just instinctively care about the business details, not the technical details. So, if you ask them to explain something to you, most of the time they'll do so in that manner. Then you quantify the financial impact. You figure out how much money is this probably costing them or how much money are they leaving on the table by not acting on it. It's like, "Hey, so how many clients do you normally get a month?" Hm. Since this problem started, how many clients you've been getting a month? Wow. So, this problem's been costing you three or four clients, and you were telling me that every client's worth about $5,000 a month. Gez, that's adding up. Okay, great. So, here's what my system's going to do. That's when you frame your solution as a business outcome. Then, you support it with case studies and proof. You present some sort of ROI calculation. Position your price against the value created, and there has to be some multiple there. Again, if your price is $5, then the value created has to be some multiple of that. And then you close the deal based on outcomes, not tech, which is ultimately the thing that matters. Another really big thing that's difficult for technical people to wrap their minds around is that consistency always beats innovation over the long run. So consistent execution of very basic, unsexy business activities almost always ends up outperforming sporadic technical brilliance. I mean, I use pretty flowery language here, but in reality, like, don't spend a lot of time trying to come up with the perfect, most insane, most incredible system if you could just do it yourself in like 5 seconds. Just do it yourself in 5 seconds and just do that consistently every day for a year, and you're going to end up way better than if you had spent and poured years of your life into building this sort of system to begin with. The boring money routine always prioritizes some sort of revenue generating activities in the first 2 to three hours a day. This is what I've done. This is what thousands of people across my communities have done, and this is what actually makes money. You have very simple daily actionables that usually involve some sort of thing that doesn't scale. Some sort of outreach, some sort of phone call, some sort of video meeting, some sort of Loom video recording, and then you just send it to people and you do that over and over and over and over again for a very long period of time. Technical people don't like this cuz technical people tend to get bored with the same thing over and over and over again. That's why they feel driven to invent and innovate and create new things. Unfortunately, inventing and innovating and creating new things can make you money. It's just not as probable a way of making money as executing consistently in the boring stuff. Like, does innovating technically get you the next Uber? Yeah, absolutely. But it's only going to get one out of 10 million companies the next Uber. What's a much more sustainable and consistent way to make money? It's boring money routine. It's taking something that works and making it 1% better. So, here's some high ROI activities so you can do some direct outreach. Follow up with prospects. Do some relationship building networking. My actual personal recommendation for technical people is to legitimately set aside 2 hours every morning. Set a timer for 2 hours and know that you cannot do anything technical in that 2-hour time period. Instead, all of the time that you spend on your business has to include something of this form during that two-hour period. If you're not doing outreach, if you're not following up with prospects, if you're not relationship building or doing what you could qualify as networking, you're not spending that time, right? Okay? As long as you exhaust a full 2hour period of you doing this every day, then you can worry about the technical stuff later. You'll have accomplished the minimum viable thing necessary for growth. I also recommend focusing on some sort of consistent activity metric. Try and send, let's say, 25 messages a day. try and send some sort of number of Upwork applications or Loom videos or whatnot. And then what you'll find, what technical people do eventually appreciate is compound growth kicks in. After 30 to 60 days of consistent execution, the inputs that you provide ultimately start lining up with the outputs. And that's when you finally start seeing some traction. And that's when you get to do the cool stuff that you've probably read about in books all the time, but capitalizing on network effects and whatnot. But you can't do that without putting in the work. It doesn't happen before, it happens after. All right, so here is a quick little almost like an SOP. first two to three hours daily to revenue generating activities. Eliminate all distractions during this time. Just turn off notifications, turn off emails, turn off social media that you don't need. Set specific daily activity targets that are completely under your control. Here are some basic ones you could do. You could send five Upwork apps every single day. You could send 20 cold emails every single day. You could send five Loom videos every single day. The Upwork apps might take you 5 minutes each. That's 25 minutes. The cold emails, depending on if you're doing this manually or if you're doing this automated, might take like 5 seconds or it might take like 30 minutes. And then the five Loom videos, assuming they're five minutes each, it might take you 25 minutes. How much time is this? Hey, that's 50. That's 30. So at the end of it, you spent 80 minutes or 1 hour and 20 doing the most important part of your business. And if you subtract that from the usual 8 hour workday, you're still left with 6.7 hours left to go. You can do whatever the heck you want with that 6.7 hours. As long as you do the business stuff, the technical stuff doesn't matter anywhere near as much. Track your consistency using like a simple Google sheet or something. I know you want to invent this amazing CRM project tracker Chrome extension app to do it, but this stuff does not work, guys. Just use something that works. Use something, hell, use a a pen and a paper if you have to. And then just do it for 30 to 60 days. Okay, here is the SOP written in a slightly different way. I just like to provide different ways where you guys could see the information presented visually. You guys could hear the information said to you. So, you know, identify three to five higher activities, create some daily activity targets, block the first two to three hours, execute consistently, track activities, not outcomes, maintain for 60 days, then just analyze results and optimize, and then just loop it over and over and over again. This doesn't have to be any more complex than that. What you'll find is there are a lot of people much dumber than you that run businesses that make way more money than you could probably ever hope to achieve. And this is something very humbling that I had to learn pretty early on. So, if you guys want to scale an AI agency, focus less on the technical skills and way more on the business skills. It's the business ones which will ultimately pay your pockets. If you guys want to grow your own AI agency from scratch with no experience, whether on the technical side or the business side, definitely check out Maker School. Christian just did over $11,000 this month through Upwork, cold email, communities, and a couple of lead generation tactics that I talk about here. What we do is we give you a 0 to90day accountability roadmap with a list of step-by-step tasks. If you just follow those tasks, you eventually get a client. It's not rocket science. There's not a whole lot of innovating or disrupting going on. You're just following a given road map. And if you don't get your first client in 90 days, I give you a full refund. That's the guarantee and that's kind of my offer to you. Thank you very much again for watching this video. Definitely brush up on those business skills and don't worry too much about the technical stuff. Like, subscribe, do all of those fun things that make my YouTube jump to the top of the AGO. And I'll catch you on the next video. Backs.


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# Easiest way to get your first AI agency client with 0 social proof

Hey, so here's something you might not know. I personally respond to every single comment on my daily updates channel. That is every single one. And for the past few months, these conversations have become pretty valuable for the average person starting an AI and automation business. In daily updates, people ask very real questions. These are the ones that actually move the needle and they get pretty detailed answers as well from me live, which helps them land clients and scale their businesses. Today, I want to take some of the most impactful questions and answers from daily updates and bring them here because I think that they're going to help way more people than just the person who originally asked. I want to give them exposure and I want to help you guys solve your own AI automation problems. Let's dive in. Quick question. What should I do when a client asks me about my past work and how hard they can trust that I'm capable of doing the job ask because I recently had a conversation with the prospect and they ask me what work have you done when I completely blank. What should I do in such situations? And of course, I can't say I built some automations and watching YouTube videos. You can for sure. I mean, you know, don't say, hey, I watch YouTube videos and have built automations. Instead, say, yeah, I have built similar systems. I built them for like a software development agency. I can run you through the system if you want. And then show them said system. What you don't tell them obviously is the fact that you just built them for yourself. You're heavy on the implication there. So, is it the most honest way to frame things? Probably not the most honest way to frame things, but it is still technically honest. You did build it for a software consultancy or an AI consultancy or consultant or however you want to pitch your own business. But yeah, so long as you built all these things for yourself first, like you're pretty good, right? You have actually gone through and you've done the building. So, that's the simplest 0ero to1 hack. The second that you've built it for yourself, you have technically built the system and you can just avoid all that BS. The second thing is, you know, how can they trust that you're capable of doing the job? Dude, just offer a guarantee. Offer a guarantee on your service. Just say, "Hey, you know, forget trust. I don't want this to be like a sales pitch. I want you to feel this on both an emotional level. I want you to like me, and I want you to feel like I'm going to do a good job for you. But I also want you to understand this on a logical level. Like, if I don't do a good job for you, you're not going to pay me anything." So, I really want to align incentives. I want to make this a no-brainer for you. I really believe that I could do what you're asking and not just do it, but do it extraordinarily well. You know, hopefully I've now fulfilled the logical side of your brain and also that like I want to make sure I like Nick side of your brain, too. How we looking? Right. Just get down to brass hacks. offer a guarantee. Guarantees are they seem scary for a lot of people, but they're actually the simplest and easiest way to make more money. They increase conversion rates like 300% or more on the front end. They, you know, have refunds, of course, as part of your guarantee. If you're offering a refund, you're going to have to give some, of course, from time to time, but it's usually like 10% of your margin. So, mathematically, like, think about what you're doing for guarantees. Guarantee will give you 300% of your top side and then maybe minus 10% of your bottom. So if you start at like let's say 1 1 * 3 that's 3. Then you minus 10% that's uh 0.3. So you're still operating at like a 2.7x. That's just right off the top. And I'm just pulling numbers out of my ass, but hopefully you get the point that I'm making. Surj says, "First of all, huge respect for the value you're sharing. Incredible and inspiring for someone like me starting out. I'm working on building my own a automation agency like you. I'm a bit stuck and confused. I understand the basics like making lead genen systems or client onboarding automations. But beyond that, I'm struggling to figure out what other kinds of hyping systems or automations I could build to offer to clients. So, could you help me understand how do you come up with systems that businesses would actually pay for? What are some AI based systems that are currently in demand and can bring in real income? How can I start thinking like a problem solver? Someone who can serve a company and come up with useful automation by myself. Basically, how do I train my mind to spot and build these opportunities? If you could break your process for how you think, identify problems, and craft automate solutions like you do for clients, that'd be insanely helpful. Thanks for the value you put out. It's help more people like me than you can probably even realize. I appreciate that, man. Yeah. The thing about this though is I mean lead genen systems and client onboarding systems, believe it or not, this is probably like 70% of all the revenue that I've ever made. So, you know, more than enough right now. The vast majority of businesses struggle from lead generation issues, B2B businesses, and then client onboarding as well. So, these two packaged together quite nicely can make you a ton of money. What's between lead genen and client onboarding? Obviously, the sales. So, like the proposal generator is a system that I've sold a ton of. And then now you have something where you generate the lead. Then you help them close the lead. And then you also help them onboard the lead. So then what's the next step? Uh well then you have something that helps them fulfill the lead. So some sort of system that templates out their work. And then at the very very end you have something that helps them retain the lead, some sort of follow-up system. These are the systems that you know actually make money, not some fancy AI agent thing. AI agents are changing now. They're getting to the point where, you know, they're actually pretty okay. They're fancy text classifiers for Christ's sake. But there are a lot of areas you might want to use them. So just hedging my bets there. But yeah, man. Like that's basically it. So you want to talk how I actually go through this process? All I do is I look at the flow of an average business. I look at the pipeline of an average business and I just ask myself like where is the bottleneck in that business? If I go theory of constraints and I check out like a pipeline, this is a book that I always always recommend. It's called the goal by Eli Goldrat. Unfortunately, when you load a million Google images, internet is obviously an issue. But hopefully you could see how this works. The idea is all businesses are just pipelines and you can represent pipelines with bottlenecks. So this is a lead that comes into the system, right? Let's just say this is your business. Okay, there's some money coming in. Then the idea is that there'd be more money coming out. Your business would do some sort of value ad and then it would multiply whatever the thing is. That's the arbitrage, the differential. So you know, at the very beginning of this, maybe this is your lead gen. Then here, maybe it's your sales. Then here maybe it's your client onboarding process. Here it's your fulfillment and then here is your ability to retain clients and this is the pipeline over and over and over again. Clients just like go through this. So what does that mean? If you are at this stage here, okay, and the width of your pipeline is this big and you try and increase lead genen more, you're not actually going to make any more money because the bottleneck to the pipeline is your client onboarding. Okay? So the only way that you can make more money in your business is just by alleviating the bottleneck. And so if you can somehow get that bigger, then you could start worrying about increasing things. But yeah, you just wanted like a mindset methodology series of systems step by step, check out the theory of constraints by Eli Goldrat, awesome book. And yeah, in terms of like the specific automation systems, you just go through that. You identify bottlenecks. In practice, bottlenecks are almost always lead genen focused. The pipeline I showed you a moment ago isn't actually represented. It's rarely client onboarding. It's almost always just like the top of funnel. And then what you do is you just like for every bottleneck, you ask, okay, like what are they doing right now? And how can we just do that faster? How can we just do that better? So, it's not necessarily like a specific system thing, although the specific systems I talk about certainly do help. It's more so just like understand the bottlenecks, I would say. Luca says, "Another great video. Can you please help me how to get customers with zero dollars while I'm 15 years old?" Eventually, these questions are going to get so crazy that they're going to be like, "Hey, can you teach me how to fight off 1,000 Vikings with nothing but my bare hands?" And it's like, "No, probably not. Can you help me how to get customers $0?" I'm 15 years old. You can get customers with zero dollars. then you can get customers at 15 years old. It's really difficult to get customers with $0. Also really difficult to get customers as 15y old. If you multiply the difficulty of getting customers with zero dollars by the difficulty of getting customers at 15 years old, the resulting probability of you getting customers is pretty low. Just to be frank with you, and I'm not saying this because I want to disincentivize you, but I just want to be clear that you are fighting quite the uphill battle here, my friend. If you had some money and you were 15, maybe to be different, but if you're at $0 and you're 15, that's going to be tricky, man. cuz like you know a lot of people aren't going to want to work with somebody that young cuz they're just going to assume that the person's first or second or third job or whatever. Anyway, I'll tell you what a really bright intelligent kid did for me. Forgetting his name, I ended up giving him a testimonial, but he wrote me some long custom message email. He was watching my channel like you are and he wrote me some long custom email all about how he thinks I could make more money if I started the community stuff. Then he gave me some big road map for free and said something like, "Hey man, like can we get on a call? I just want to run you through this." He didn't mention his age, didn't mention anything. He said, "No strings attached. I just want to show you how you can make way more money, give you give you a funnel, and you can take the funnel, you can do whatever you want with it." And I was like, "All right, that sounds great." So, I jumped on the call. He ran me through things. We ended up not working out, but I'm pretty sure he was 15 or 16. He was extraordinarily young. It was clear to me the second we jumped on the call that he was extraordinarily young and he probably lacked like a depth of experience here. So, that was one of the reasons I decided not to work with him. But, he still got me on a call and at the time I was making over $100,000 a month. So, what are the odds of you getting on a call with somebody that makes over $100,000 a month when you make $10 a month or whatever the hell your allowance is at 15 years old? Pretty damn low. So, clearly this kid was doing something right. You know, I ended up giving him a testimonial, thanking him for helping me set up the infrastructure and yeah, it was pretty solid. So, that's probably what I would do, man. I would do custom outreach, custom DMs, and I would also just like really try and give value. All right, that's the number one thing. Authenticity is at a premium already. It's going to be at a major premium later. So, just try and give value however possible. Study motivation 6838 says, "Thanks for answering all the previous comments. Would you promise meetings booked for your AI lead generator outreach system? Cuz I feel like I can offer leads, but the calls book comes down to the offer of the business, but at the same time, they all want to hear meetings booked. How do you position it considering you have a case study for leads? Also, you mentioned cold email works for consultants or coaches. How would you go about writing copy or what would your messaging look like if you're selling, for example, business coaching to medium-sized business owners? So, would you promise generator outreach system?" Absolutely. You should always be guaranteeing this sort of stuff. The reason why is because guarantees just align your incentives with the customers and then there's basically no downside. If you screw up, you're out nothing except for time, but you gain a ton of experience. You paid down a bunch of the skill debt that you probably have acrewed that you don't fully know about yet. And then the client has probably gotten result between zero to what your guarantee minimum was. So they tend to always win as well. Let me give you a quick example of this. So, if you had a guarantee, and let's just say your guarantee is 20 sales appointments in 60 days, what are the outcomes? You think about it, there are a couple. The first outcome is that you hit it. Now, what happens if you hit it? If you hit it, that means you've delivered over 20 appointments in 60 days. Meaning that the client is happy. Okay? Not only are they happy, but you got paid and odds are you've set a great impression on that client and the likelihood of wanting to work with you more in the future is pretty high. The second possibility here is that you get between 0 to 20 appointments. Now, this technically doesn't fulfill your guarantee, but what does this realistically mean? Okay, the client has still gotten some results. Odds are he didn't gotten zero appointments. Maybe you landed seven appointments or something like that. They might have actually made a fraction of that money. You don't get paid, but the client still has a positive impression. Why? Because you just delivered them a bunch of stuff for free. Man, that's about as clear as day as you can get towards value. The third and very unlikely scenario is you don't do anything. You book zero appointments. I mean, like statistically, think about it. You know, even between 0 to 20, this is uniformly distributed. This is just a statistical hack that I'm going to show you guys really quickly. There's a 5% chance of you getting one appointment, 5% chance you getting two, 5% chance of you getting three, 5% chance you getting four, all the way up to 20. Right? Basically, if there are 20 options here, there's a 5% chance of you getting each of them in this case. So, the chance of you getting actually zero appointments is very, very low. And it's probably way lower than 5%. I'm just trying to make it as simple as possible to understand here, but this is super super unlikely. So, what's actually pretty unlikely in reality? If you're doing an offer like this and you're putting yourself out there consistently and you're pretty good with it, there's an overwhelmingly high chance that you hit it, probably greater than a 50%. Meaning, there's a 50% chance of you making whatever money you're going to make. So, I don't know, let's say you were planning on charging $2,500. There's a 50% chance of making $2,500. You know what that means? That means that basically every time you take on one of these clients, you make $1,250. Just mathematically. The other uh thing is you get between 0 to 20 appointments. Well, if there's like, let's say, around 40% chance of you doing this. If you're a total beginner here, you've never done this before, then you know, you don't make $1,250, you make $0. But I'll tell you what, clients love getting things for free. The likelihood that you don't get anything from this client, it's actually pretty low. You've also helped them and you've learned a bunch. So, I guess what I'm trying to say is there's basically no downside to offering a guarantee so long as you put the full force of your intention behind it and you do try. Because if there are two worlds and in the first world you offer a guarantee in the second world you don't. In which world do you think you yourself are more likely to learn and then grow? Obviously the one where you offer a guarantee, right? Why? Cuz guarantees are scary. They're hard and they align your incentives. If you screw up, you don't get paid. Wouldn't you rather live in the future where you grow and learn more anyway? Obviously, this involves doing harder things. Obviously, you're going to push yourself harder than you would have otherwise if you didn't have the guarantee. But not only does this help the client, it also helps you, I guess, is what I'm trying to say. All right, cool. How to position it considering you have a case study for leads. Also, you mentioned cold email works consultants. You know what? I would do this to write the copy. Watch me start installing AI service in 10 hours. This video here that I just brutally ripped off of instantly and then I just like repackage it and then turn it into like how to do it for AI. So, check this video out. This has everything that you need in terms of copyrighting. Just go to the 57th minute of that. Then I run you through my actual copyrightiting process. It's the same across coaches, consultants, and everything else. And that's today's Q&A session. I hope these answers help you move forward with more confidence in your automation business journey. The questions we covered today represent some of, in my opinion, the biggest breakthroughs that I see people having in this space. Remember, if you guys have specific questions that are holding you back, do not stay stuck. My daily updates channel is where I dive deep into individual challenges. You can just drop your questions in the comments. I will get you the answers that you need. No sweat. And for those of you that want to accelerate your progress by joining a community of people who are already succeeding with their automation businesses, Maker School has been a gamecher now for over 4,000 members. Our 90-day accountability program consistently helps people land their first clients within a month or two. So, subscribe if this was valuable. Check out daily updates for more personalized journey. Join Maker School and I'll talk to you all soon. Thank you so much.


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# How you can work with 6 clients and make $2m/yr (the connector math)

So, I work with six clients. In 12 months, they paid me over $2 million. Everyone thinks you need 50, 100, 200 clients to hit seven figures. You don't. In fact, having too many clients is exactly why people stay broke. Today, I'm going to show you the connection math, the exact formula that lets you make $2 million a year from just six relationships. But I'm not just showing you the numbers. I'm giving you everything. the math, how six clients become $2 million a year, a live calculator so you can plug in your numbers and see exactly how much you'd make and these six industries where to find clients worth plus 300K each. This is how operators scale without burning out. Let's start with the math. First, your stability clients. You need two of these. These pay you 15 to 20k every single month, no matter what. And you also get 10% of every deal they close. Now, you might be thinking, sad, why they pay this much? Well, because you run the entire system for them. You find the people, you vet them, you make the intros, they just show up and close. So, the math is client one, 20k per month times 12 months equals 240k per year. Client 2, 20k a month time 12 equals another 240k per year. Total from these two clients, $480,000, which is basically half a million. And that's the before commission. If each client closes $1 million in deals, your 10% is another 100K each. So realistically, these two clients alone can bring you 600K to 700K per year from two relationships. That's stability. That's the base. Next, you got your upside clients. You need two of these. These pay you 8 to 12K every single month. But here's where it gets interesting. You take 15 to 20% commission on every deal. Here the commission is higher because the monthly pay is smaller. So you're betting on their ability to close lots of deals. So the math is client 3 10k per month times 12 months which is 120k per year. Client 4 10k per month time 12 months which is again another 120k per year. Total retainers $240,000. Now the upside. If each client closes $2 million in deals, your 20% is 400k per client. So, these two clients can bring you 240K, which is their retainers, plus 800K in commission, which is $1 million from two relationships. And this is where the big money comes from. And then last, you have your compounding clients. You need two of these. They don't pay you any monthly money, $0 upfront, but you take 20 to 25% of every deal they close every single time forever. Now, why would you do this? Well, because these are long-term plays. It's like buying Bitcoin in 2015. You don't check it every day. You just let it sit and one day you wake up and you're rich. Year 1 might make you 200K. Year two might make you 500K. Year three might make you $1 million. And here's the year 1 math. So, client five closes $1 million in deals, which is 25% commission equals 240K. Client six closes another $1 million in deals again with the commission which is going to be 25%. So it's going to be another $250k. The total is $500,000 in year 1. And it keeps growing. Every year as they close more deals you make more money without doing more work. This is the wealth layer. So let's add it all up. Client 1 to2 which is your stability clients from 600 to 700K. Client three to four, which is your upside clients, plus $1 million. And clients five to six, which is your compounding clients, plus 500K. Total $2.1 million to $2.5 million per year from just six relationships. And that's the connector math. Now, you might be wondering, why six? Why not 10? Why not 20? Well, here's why. Reason one is quality of service. With six clients, you can give each one white glove attention. you know their needs, their team, their pipeline. You're not spread thin. Reason two is mental bandwidth. Managing six complex B2B relationships equals full mental capacity. Add more and quality drops. Your intros get sloppier. Your clients can feel it. Reason three is leverage per client. Because you're focused, each client becomes a 200 to 500k relationship. With 20 clients, you'd be lucky to make even 50k per client. So, the math is six clients times 333k average equals $2 million versus 20 clients, which is a 50k average, equals $1 million with three times more work. So, more clients doesn't mean more money. It simply means more headaches. Okay, so the numbers are insane, but where do you actually find these clients? Well, first you need to know where to look. I'm going to give you six industries where you as a connector can print money. And yes, I know six clients, 333k each. Six industries. That's a lot of sixes. Some of you are thinking 666, is this a demon deal? Maybe. But this demon pays well. So, here are the six industries. And I'm not just naming them. For each one, I'm showing you three things. Why this industry works, the market dynamic, who the ideal customer is, the two sides you connect, and the money you can make, real numbers that work. So, let's start with industry one, wealth management and finance. Well, it's basically rich people with big money, long-term relationships, one intro can turn into millions for them. The ideal customer, wealth managers need rich families. Rich families need good wealth managers. So, you stand in the middle and connect them. In terms of the money, you get 15 to 20K every month, plus 10% to 15% of the first year fees. If your client brings in $10 million, you make 150 to 200K. One client like this can pay you 300 to 500K a year. That's industry one. Industry two, which is recruitment and staffing. Why this works? Well, companies are always hiring. Agencies are always looking for clients. Both sides always need each other. In terms of the ideal customer, recruitment agencies need companies with open roles, tech, healthcare, executive, whatever companies need agency that can fill roles fast. So you connect them. In terms of the money, you get 8 to 10k every single month plus 10 to 15% of every hire they make. If your client hires 10 people at like 20k each, you make 20 to 30k. One client can pay you 200 to 300k a year. And that's industry 2. Industry three, supply chain and logistics. A reason why? Well, it's because it's a huge market. It's messy and when shipping stops, money stops. In terms of the ideal customers, factories need good shipping partners, trucks, warehouses, delivery. Logistics companies need steady work. So, you match them together. In terms of the money, you get 10 to 15K every month, plus 5% to 10% of the contract. If your client signs a $2 million deal, you make 100 to 200K. One client can pay you 200k to 400k a year. That's industry three. Industry four, biotech. Well, reason why is because biotech companies always need pharma companies to help them turn their science into medicine. Pharma companies on the other hand always need new biotech partners with good projects. Both sides need each other to move forward. In terms of the ideal customers, biotech companies need pharma groups to fund, test or scale their drugs. Pharma groups again need strong biotech companies with promising studies. You stand in the middle and connect them. In terms of the money, you get 8K to 12K every single month plus 10 to 20% of deal value if they do a $1 million partnership. Your cut is 100K to 200K. One client can pay you 150 to 300K a year. That's industry 4. Industry 5, which is legal and compliance. Well, reason why is because these markets follow strict rules. When a legal problem pops up, companies need help fast and it's expensive. In terms of the ideal customers, law firms need clients with clear needs, like buying companies, protecting ideas, or fixing compliance issues. Companies need law firms they can trust to solve big problems, so you connect them. Again, in terms of the money, you get 12 to 18k every single month, plus 10 to 15% of the year of the legal fees. If your client bills $1 million, you make 100 to 150K. One client can pay you 250 to 400K per year. That's industry 5. Industry 6, cyber security. And this one moves fast. Why? Well, because when a company gets hacked, they panic. They need help. Now, cyber firms need new clients all the time. Both sides move fast because the problem is scary. In terms of the ideal customers, companies that just got hacked or need protection, cyber security firms that do incident response and prevention, and you connect them. In terms of the money, you get 10 to 15K every single month plus 10 to 20% of the cleanup or protection deal. If the job costs like 500K, you make 50 to 100K a year. One client can pay you 200 to 300K a year. That's industry six. So, those are the six industries where connectors print money. Pick one, learn the markets, find the two sides, and build your system. But here's the thing. Not every client in these industries is worth 333K each. You can't just walk into wealth management or cyber security and landed 300k clients by accident. You need to know who to target. So, how do you find the right six? Well, you don't find 100 and hope six stick. You hunt for six. And here are the six things I look for. Number one is urgent recurrent need. They're not looking for one-off intro. They need a consistent flow of people. For example, wealth management firms always need new investors. Recruitment agencies always need new companies hiring. Cyber security firms always need new clients. If the need isn't recurring, it's not a 333k client. It's just a project. Number two is the budget of at least 10K per month. If they can't afford 10K per month, they're not a 333K client. Simple. You can tell by looking at their funding, their revenue, their team size, etc. So, if they're 5% startup with no funding, they can't pay you 10K a month. Skip them. If they are a 50% company with $10 million in revenue, they can't. So, go for them. Long-term mindset. Project-based thinkers will never become 330K clients. You need clients who think in years, not months. They understand that building a system takes time. So, they're not looking for a quick fix. They want a partner, not a vendor. They value speed over cost. Cheap clients haggle. Premium clients pay for results. If someone's first question is, can you do it for less? Just skip them. If their first question is, how fast can you get me results? That's your client. Find six who check all the six boxes and that's your $2 million business. So, let me get this straight. Six clients, six industries, six criteria. Yeah, maybe this is a demon deal. But you know what? The demon is going to pay you $2 million a year, so you shouldn't be complaining. Now, let's make this real. Let's run your numbers. I have a calculator for you. And it's not just a calculator. It's part of something bigger that I'm building. Connect your OS, a full free operator toolkit with six tools. And let me just walk you through it. So, this is the URL connectors.com. And the only thing you have to do, there's no like landing page, okay? It's connector OS operator console and you click on enter and there we go. You got the operator revenue calculator which we're going to use. See what your distribution engine prints the deal flow visualizer where you map where the flow breaks. You got the connection message simulator where you stretch test your inbox logic. And then you got connection management engine which is basically who needs who instantly the warm-up um the domain warm-up radar know which senders are burning. And you got the OS library which has the my playbooks, docs, and also mental models to kind of like help you with your thinking. Okay, using monorism, inversion, the anti-fragile methods, basically everything that I compiled and I've learned over my entire career, not just in business, but also in philosophy, psychology, everything. And it does help in terms of business obviously. So if I click on this, so you have a little SOP here which is input your numbers on the left. The calculator updates instantly. See your income breakdown on the right. Adjust values to test different scenarios and that's it. Type numbers, see outcomes. Okay. So uh I'm going to scroll down and you will see that there's an operator insights. So this will give you insights based on how many clients do you have. Okay. So you got your stability clients. Obviously we're going to test this right now. So let me just toggle unttoggle this. You got your stability clients, upside clients, and compounding clients. So depending on how many clients is going to give you an insight based of a logic that I built there. So it's kind of like me giving you advice, okay? Based off my experience in in this business model, in this connector business model. So depending on how many clients is going to give you like a different insight and you also got like the distribution curve, which is basically uh it's interactive. It moves, okay? And it gives you kind of like a little like cool graph to kind of like see in a different way. Okay. So, for example, let's say in terms of stability clients, you have two clients, okay? And each they pay you 8K a month, so like $8,000 and you get like um let's say you get five like 5% commission. Okay, make sure to put it in decimal. Okay, 0.10. There's like an SOP here. This is your upside. This is your most operate win. Okay. So, your stability income is annual commission 100K and annual retainers almost like 200K. So, you're at 300K almost. Okay. So, this is your stability clients. Okay. If I go to upside clients, okay, type two. Let's say you have two clients and they pay you I don't know like 10 uh let's just do let's do another 8K. Okay. Let's do another 8K. And in terms of the commission, let's say they give you 10%. and their average deal size is do um like 500K which is normal in like these six industries that I just mentioned earlier. So now three 300 plus 400 which is $700,000 per year. Now let's do the compounding clients. Okay, so number of clients let's say you have two the month the monthly retainer is going to be zero obviously because they don't pay you any monthly retainer. Let's say the commission rate let's just be let's just be conservative let's just do 20%. The average deal size, let's just do 700K. So they close two deals, you're at what? $1 million per year. Okay, over $1 million per year. Okay, so from total clients, six because this builds to work only with six clients, which is kind of like you guys copying my entire business model, right? So the operator insight changed. If you notice, you're in operator territory. your system compounds. Keep feeding it time in plus deal flow and it prints and you got your distribution curve. Okay, so obviously a bunch of tools are going to be free. So you got every single thing here and you got your calculator right here and essentially you just want to go to this website and then you can use it obviously and there's like this little um like sound effect in here. So, like I said, you plug in your numbers, your retainer, your commission, your client count, and it shows you exactly what you'd make. Most people don't even know what their business could be worth. So, this tells you in like 30 seconds. All right, so you know the math, you know where to look, you know how to qualify them. The last question is is how do you pitch them? Once you find your six, here's how to structure each deal. Clients one to two, which is a high retainer, you want to say, "We're on every 10, 15K a month plus 10% commission. You just show up and close." These are your stability clients. 30 to 40K per month guarantee. Client 3 to four, medium retainer, high commission. We build the system and run it. 10K a month plus 20% commission. High upside for you. These are your upside clients. If they close big, you win big. Clients five to six, rev share only, no retainer, just 25% or like 20% of every deal we generate. Pure performance. These are your long-term wealth clients. They compound over years. That's the portfolio. Stability, upside, and wealth. This is how you build a $2 million business with six relationships. Compare this to the freelancer AI agency model. With freelancers, 50 clients, most only get three to six, two to 5K per project, 50 to 80K per year if they're lucky. Constant hustle, always replaceable. And by the way, this is like the top 1%. Most never even get there. Connectors on the other hand, six clients, 200k to 500k per client, $1.2 million to $3 million a year. You control the flow and most importantly, you're uncutable. They can't replace you. They can't do it without you. You own the distribution. Same work, different structure, 10 times the money. That's the connector math. So, you don't need 100 clients. You don't need 50. You need six. Six people who respect you, six people who pay you well, and six people who can't function without your system. That's it. So, you know what to do. Get out there, take action. I believe in you, and I'll talk to you soon. Peace.


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# The New Way To Run Cold Email In 2026

If you're running an outreach agency right now, or thinking about getting into outreach, you're not wrong. Outreach still works, but the way it's been taught is fundamentally broken. And I don't say that lightly. This is what I do every day. I run a connector business that generates around 192k per month, consistently working roughly 4 hours a day with six clients at a time, and intentionally. I don't babysit calendars. I don't offer guarantees. So, in this video, I'm going to show you guys why outreach in 2026 looks completely different from what most people are still doing. And how operators actually run it today. So, first we're going to explain the difference between a connector business versus a lead gen / cold email agency, which is basically what everyone and their grandma is doing in 2026, right? Uh and we're going to do it based on six things. First, uh what you do, which means what you're doing in the day-to-day basis, basically your daily routine. Two, what you're paid for, which means what you're selling. Three, how hard you work versus how much you make. And I think this is pretty important because um I don't want you guys to listen to the advice of like just work harder, bro. Hustle harder, bro. Hustle mode, lock in. Because you want to know, okay, if I put X amount of effort, how much money does that effort actually produces, okay? So, that's super important. Four, how the money works. And five, stress level. Cuz obviously, uh you don't want to just, you know, get rich. You also want to have a stable mental health. And six, status level. I purposely added status level because, again, it's super important. Uh I don't like when people say, "Well, I don't care if something just makes me a a lot of money. I don't care about the status thing." I think I think it's just goof. Uh I think it works until it doesn't. Uh as human beings, uh we are ingrained to seek status, and seeking status is actually, you know, pretty good, right? It's a taboo subject, but we all unconsciously, and I'm guessing you guys agree with this, we all unconsciously just want status, and wanting status is okay, right? There's nothing wrong with that. All right, let's uh continue. So, first we're going to talk about the lead gen, you know, the the normal lead gen cold email agency. So, what you do? Okay, what you do is you find strangers and put them on your client's calendar. That's the whole job. Practically, you scrape lists, you buy domains for your clients, you write cold emails, you send tons of messages and emails, and when someone replies, you book them uh you book them on a call. Then you hand them off and pray the lead doesn't ghost. That's basically lead gen agency in a nutshell. What you paid for, which is the second one, book meetings, uh not close deals, not revenue, not results, just butts and seats, which means a decision maker on a call. If the meeting sucks, that's still your meeting. You've delivered, but the client doesn't see it that way. How hard you work versus how much you make? Well, you send more to make more. You scale linearly, okay? So, that's the model. Which means like 10 clients means 10 times more work. Obviously, there's no shortcuts. And you're also trading volume for revenue every single month, and it never gets easier, right? So, it's all it's like the same idea of like just send more, okay, send more was like um volume negates luck of Alex Hormozi. Uh I'm very very, you know, I I like Alex Hormozi, but I think, you know, volume negates luck is incomplete. If you just have volume with no precision, you're just going to be scaling noise, right? Now, how the money actually works. Uh one client pays you, you do all the work. If they churn, you replace them. Your margins will depend on how cheap you can make ops, okay, which means when you onboard new clients, obviously there's fulfillments. As you add more clients, you need better ways to handle the fulfillments. Okay? So, you're always one bad month away from scrambling. Stress level, pretty high. You're babysitting inboxes. You're guaranteeing numbers. And every client is watching the dashboard. When meetings dip, they will email you. When leads ghost, they will blame you. You own every problem. So, you're basically telling the market unconsciously, I own outcomes or I control outcomes. Status level, you're still a vendor. The client manages you and you send reports. And if you think about it, everyone now is running like a cold email agency, right? So, you justify your existence monthly. And of course, since, you know, when when you when you're in in that archetype, when that identity, when doing this sort of business, you are replaceable with someone cheaper tomorrow because there's 500 other agencies doing the exact same thing. So, that's basically a lead gen {slash} cold email agency in a nutshell. Now, let's talk about the connector business. What you do, and this is basically what I recommend you guys do. This is what makes me a ton of money, and this is what makes other people that I know in my circle a ton of money, is that you pick a markets where people naturally need each other. Okay? A market where people naturally need each other. For example, recruitment agencies are placing, you know, engineers, software developers, and companies that are hiring soft for software developers. For example, in biotech, right? Biotechnology, so which is like a within like the healthcare, the big healthcare niche. The biotech, you look for companies that are hiring for clinical clinical roles, and you connect them with CROs. I made like an entire video live doing this, you know, doing this entire thing live, Um, I connected companies that hire for clinical trials with CROs. Make sure that you guys watch that. And I also have like an entire document here. It's called operator resource, which is like a whole video that I've made probably 2 months ago. And I basically left you guys 64 market pairs copy and paste with either one like supply, demand, the pain signal. Why? So, understand the why. I think it's really important. Not just, you know, uh follow, but also the why and also the stack written by Saad, which is hello me. So, this is basically where to find them. Okay, I look for urgently hiring on in LinkedIn jobs plus Indeed plus their stack. It's a job aggregator. Uh, job aggregator it just means that they pull job posts from multiple platforms such as Indeed, LinkedIn, Google, Glassdoor, all this stuff. So, you got, you know, many here. You got staffing and recruitment, financial accounting, legal compliance, marketing and creative, tech development, operations, logistics. And also coaching and consulting. So, definitely give that a look. Uh, you also have like a 5-minute exercise in case you want to find your own. So, you just need two groups who always need each other, not once, not sometimes, every single day. Got an expensive problem when they can't connect and always trying to find each other but fail me miserably. Also got some copies here. Yeah. Uh, this is like the entire copies for every market. You just copy and paste with like a it's like a template that has a placeholder. So, you just fill. And you got the qualification and pricing. Um, yeah. I And also I left you like the entire sales script here. Literally everything here. You can just copy and paste, you guys. Let's keep going. So, yeah. You pick a market where people naturally need each other. A couple examples. Obviously, you don't send 10,000 emails. All right. Uh, you talk to both sides, supply and demand, which means practically you launch two campaigns, uh, you know, demand and supply. And you use your own domains. This is very, very important and I think it's going to save you guys a ton of money because you know, the traditional way that most people do outreach or like from lead generation or in my agencies is that they buy clients' domains and inboxes. And I think this is sort of backwards because why, right? Uh why don't you just use your own? It's going to protect your margins. You're going to be making more money and you're just sitting in the middle, right? You don't have to like buy domains every single time you onboard a new client. All right? So, just use your own, which creates this flywheel because every domain or inbox or infrastructure, whatever tool you buy, it's within your company's, you know, a company's uh margins, right? It's within your company's budget. It's yours. It's always going to be yours. So, there's no handoffs. There's no, you know, headaches, right? You use your own domains and your inboxes for your own outreach, which means hitting supply and demand. And also when you get a client, you will use the same ones, right? You use the same ones because obviously you're not uh just hitting one side. You're hitting both. And you're using existing infra instead of like paying for domains for an for like a for like a client, right? So, you use your own domains. You don't represent the client. That's super important. You send as yourself, which means an independent in the middle as a connector. So, when a client leaves you, you still have your infrastructure, right? And when there's a real fit, you make one introduction. Just one, okay? And that introduction turns into a deal. That's your job as a connector. What you're paid for is access to cold sites. Deals, partnerships, placements, not to replies, not to book meetings. We're going to get into that into details. Not "We got you 14 leads this week and three opened the email." You get paid because real money moves between two businesses because you put them in the same room. Now, how hard you work for so much you make? You don't You don't need like, you know, more clients when it comes to being a connector. I work with six clients, right? Because every introductions can be worth more than an entire month of lead gen retainers. One conversation it creates can pay you more than 5,000 cold emails you could send. Uh I'm telling you guys, there's many, you know, campaigns where I ran like a batch of like 100, you know, leads, 100 contacts, and I got a bunch of deals from it. Just 100. You don't listen to the advice of just send the volume, okay? I think that's very, very bad advice. That's how you burn everything, right? How the money works, both sides can pay you. Because the company looking for partners pays you, and the company getting introduced pays you. You sit in the middle. Same introductions, but they pay for different things. This is why I said, you don't represent the clients, right? You don't say represent the clients or our clients, et cetera. So, yeah. Two checks. And also, because you're selective about who you work with, you're not replacing churned clients every single month, okay? So, uh for more context for you guys, in case you just want to copy, I work with six clients every six months. And I get them on a six-month retainer, right? Six-month retainer every six months. So, they stay because they can't get what you have everywhere. Stress level, very, very low, right? No dashboards, no guarantees, no one is emailing you asking why the open rate dropped because that's not within your company's metrics. You don't babysit anything. You have conversations, you make introductions when they make sense. You don't when they don't. That's literally it. Status level, you're not a vendor. You're the person they need access to. Because you have access to both sides, supply and demand. You don't justify yourself, clients don't micromanage you. They ask you who they should be talking to. Uh and it's almost like you're a friend {slash} you know, like an insider. Right? I think this is best way to run business is when the client just treats you as a friend. Right? There's no like this status hierarchy. Right? So, you're always going to be un-cuttable and un-replaceable because cheaper doesn't exist when the value is your judgment. This is really important, especially now since AI is taking every job. What remains is your judgment and taste. AI cannot copy that. So, that's the difference between a lead gen {slash} cold email agency and an extra business. Okay? So, you don't promise meetings. Okay? Don't promise meetings. I think it's a wrong way to do it. So, for everyone who like who is, you know, thinking about starting getting into outreach, maybe they're running cold email agencies for a little while. Stop uh you know, promising meetings. Okay? Because you're unconsciously selling the market, I control outcomes. You don't. So, yeah. The only thing you can promise is basically a rich context intro via email between two sides. In terms of the offer, it's this. Let me actually put my pen here. Here's what you offer. Three to six intros in 60 to 90 days. Okay? Three or six intros, no more than that. Three or six intros via email. Right? So, context rich intro via email. Three or six over the over the next 60 to 90 days. Right? And um another thing, you don't offer guarantees. Uh you offer stopping, which means you don't say like you don't go to down like the rabbit hole what most people say. You know, you don't pay. Right? I think that's just backwards again. It just puts you in like a bucket of like commoditized services. You know, like we'll guarantee, you know, 10 conversations in the next 14 days or you don't pay and also walk your dog, and you know, um I don't know, like cook you dinner, and send you a fruit basket from the founder, right? So, three to six inches, 60 to 90 days, we don't offer guarantees, we'll offer stopping, which means in the next, you know, 60 days, if there's no traction, we stop and reassess. That's high-status offers, right? So, yeah, that's how you do it. Um hopefully you guys uh found value in this one, and also uh one thing that I wanted to say, appreciate the feedback for the last video where I basically shared like uh me closing like a live deal. Uh what I'm going to do, and I think you guys will like uh will like this, is I'm going to react to that video, and I'm basically going to do it in like meat hat, you know, level styles, like neurotically explain word for word what I said, pause, then continue. Should be in the next few, like, you know, next few days, I'll record that for you guys, and I'm going to explain what I've said, that way you guys, you know, are equipped with everything that you need in terms of like these alignment calls, sales calls, so you can actually print, cuz that's what I want you guys to do, print, make a ton of money. Yeah, that's the whole point of me recording this video, right? But anyways, thank you guys for watching, and like I always say, get out there, you know, take action. I believe in you, and I'll talk to you guys soon. Peace.


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# How To Build Profitable AI Sales Systems Offers + (Difference Between Offer & Copy)

Most AI in sales content teaches here's a cold email template, here's a LinkedIn script, here's what to say, which is all copy focused. Almost nobody talks about how to structure a great offer, the difference between offer and copy and why your offer matters more. And I see this all the time. I've reviewed hundreds of offers from people in the AM automation space at this point. And I would say only 3% are actually good. 97% of offers that I see are some variation of AI automation services. We help businesses with AI. These are not offers. They don't mean anything and they don't sell. So that's what we're fixing today. So since you guys are running salesome agencies, AI agencies and also looking to sell high ticket systems, this video will be helpful to you and will also save you months of trial and error plus money wasted. They also get more sales because you'll be fixing the biggest problem every AI or salesome agency has which is having a good offer. First off, what is an offer? And I know you might be thinking everyone knows what an offer is. But trust me, most don't, right? And let me explain. So what is an offer? Well, an offer is what you offer, right? An offer is simply what you offer, what you're selling, right? And it has many things, right? So it has the results that someone will get. It has the transformation promised. It has a structure like a defined structure which is price, timeline, deliverables. Now the copy on the other hand is how you say it. Okay? So the offer is what you offer which is essentially what you're selling and the copy is how you say it and how you communicate it. Okay? So it's essentially the words that you you use, the sequences of messages. for example, uh the persuasion techniques within the copy and the way you present it. Okay, so that's the difference between an offer and a copy. And in the hierarchy of importance, having a great offer is much more important than having a great copy. And let me just explain this, right? So a bad offer plus a great copy equals few sales. Now, a great offer on the other hand plus mediocre just a normal copy is many sales because what the offer carries it. Okay? So, think about it like this. An offer is the product itself. What's in the box? Imagine it's a box, right? The copy is the packaging, how it's wrapped. All right? Now, you can't package  and make it gold, obviously, right? But you can package gold poorly and still sell it to people, right? So the gold is way more important than the packaging, which means the offer is way more important than the copy. So you don't need a better copy. You simply need a better offer because once you have a better offer, selling your sales systems or AI services becomes so easy cuz the offer does the selling for you and you will start making a ton of money, which is basically the byproduct of having a great offer is you're going to make a ton of money, right? So now you might be thinking Sad well how do I come up with a great offer? How do I build uh what Hormuzzi says an irresistible offer? Well I'm going to show you exactly how to do it. So there's only two elements. It's very simple. The two elements of what I like to call the anti-fragile offer, right? So first of all it has to have a clear outcome, right? Like what is the prospect is going to get right? Think about it. If everything works perfectly, what is the prospect is going to get something tangible, right? Now, it's not going to be we do AI automation services, right? We do AI automation, which is like 99% of people what this is exactly what they say. So, you don't want to be like most people. You want to be an operator, right? Because most people in the automation space are broke, right? 99% of them don't make anything, right? And the 1% actually makes 1 to 2K and the 0.11% makes a lot of money. So, you want to be like the 01 p% the hem. You want to be in French, it's like, right? We want to be at the top, right? So you don't want to say we do AI and automation which is vague like I said because when you say we do AI and automation like for who right what is the prospect going to get like what do you actually do right what what what do you automate right it has to be tangible not not just AI service so check this out you want to say we build sales systems for there's a a clear who we build sales systems for investment firms that predictably finds educates and converts strangers into ideal clients at scale without relying on networking events. Now, it's way more specific, right? We know exactly what you're going to build a sales for who investment firms that does what predictably finds, educates, and converts strangers into ideal clients at scale without what they hate the most, networking events. See, now now that's a good offer, right? So, the framework is you're going to have a vehicle, which is what you actually build, right? So, it's going to be a sales system, right? Or whatever you're trying to sell. But most likely, you guys are watching this, you want to sell sales, systems that automate lead genen, which is entirely my business model. And then you'll have a niche like who who is this specifically for? Not just for the whole world, right? Just who laser focus on one person. Uh, snipe one ideal customer and go for it, right? Transformation, which is the predictable outcome it creates, like what they're going to get, something tangible, right? So this is an example for the investment advisors right investment firms right this is an offer the vehicle is a sales system the niche is investment advisors or like wealth management firms a transformation is predictably finds high value clients at scale without them relying on networking events or like or like referrals right so that's like a good offer right so check out the difference the difference is that the second one is way more specific outcome focused not service focused which makes image makes you a growth partner and it's clear and not confusing and being clear and not confusing is the greatest skill on earth because I always say if you explain your offer more clearly you will sell more. This is exactly what McDonald's did. What they've done is that they explained McDonald's way better than the competitors to investors and that's how they were able to raise a ton of money from investors. So like I always say, if you confuse, you lose. So you want to be as clear as possible. So you don't want to confuse prospects because people who are confused never buy. Right now uh what I want you to do right is I want you to pause this video and kind of like just do this exercise right now. Pick this framework and write an offer. Pick a niche. Pick the vehicle this transformation. Um just pause it for like 5 to 10 minutes. It doesn't have to be crazy. And just do this exercise and then continue this video. Sounds good? Okay. So now let's talk about the second element because this is the first element the clear outcome the second element is a valuable transformation because people don't buy the thing just for the sake of the thing they buy the thing because they will become a new person once they buy it. So it's like a sort of like a change of identity, change of state, right? So the transformation is what changes for them like what's going to change in their day-to-day life that's going to make their life easier. And in 99% of the cases is going to be them making money, right? Not saving time, right? Making money because that's how actually like that's how their life actually changes. How a business owner's life changes. That's how they grow their business is by growing more pipeline and growing more customer right so the question is what changes for them not the features what you do so you do not want to say we set up clay enrichment we use n10 make.com epify nobody cares nobody gives a damn right but the transformation what changes for them so what changes for them if you really think about it from manually prospecting 2 hours a day to automate a system running 24/7 without them being around from two to three random leads a month to not having to worry where the next sale is coming from anymore. That's a real outcome. That's a real transformation from them doing referrals, networking to focusing on closing deals, not trying to generate them. Right? So again, same exercise you want to do framework is from current painful states to desired future states. Okay, this is the framework. So the gap between these two this for example this is a person here, right? They are sad and here they are happy. Right? So this is the gap. You want to get them here. So you want to talk about this the end result, right? So the gap is the value. The bigger the gap, the more valuable the offer. Okay? So let's talk about how to tell if your problem is the offer or the copy. Now ask yourself, can a 12year-old explain your offer back to you? If yes, the offer is clear, the problem may be the copy. If no, the offer is confusing, so fix your offer first. Again, same next question. If I delivered on this offer perfectly, would they happily pay 10 times more what I'm charging? Give that some thought. That's a very, very deep question. Would they happily pay 10 times more what I'm charging? If yes, the offer is extremely good, very valuable. Now, the problem might be the copy/rust. If no, the offer isn't valuable enough. Now, fix your offer first. Again, third question, ask, "Am I getting conversations but not closing?" If yes, the copy is working because you're getting attention, but your offer might be weak because you're not closing, right? Because the offer is, like I said, the product. So, if it they're not saying yes to the product, well, that means the oper is right? So, like I said, if it's no, fix the offer first because fixing the copy is like putting a lipstick on a pig. Right now, let's talk about the matrix of offers. Right? So, I'm just going to give you a couple examples so you can understand the difference between offer and copy and how to come up with a great offer. Right? So, there's three combinations, right? A bad offer plus a great copy. For example, we have uh we provide professional AI automation services with cutting edge technology and white glove support. The result is going to be probably three to five conversion, right? Because the copy helps a little, but the offer is still big. Like I still don't understand what you guys provide, right? I'm pretending I'm a prospect, right? Always get in the habit of imagine what like what is what is like to be the prospect, right? Because it's a human and you are a human. to put yourself in their shoes and ask yourself, would they actually buy this? The great offer plus bad copy example. And this actually how a lot of people that I know pitch, hey, I can build you or I can get you. Let me fix this. I can get you slash build you. So, I can get you slash build you a system that can connect you with rich people, but we need financial advice for 5K. Interested? See how like there's typos, unprofessional, but offer is clear is valuable, right? The prospect is going to be like, "Okay, he's going to connect me with rich people is going to build me a system. He's going to connect me with rich people." Even if it's just people here, not like just PPL who need financial advice. They're going to be like, "Yeah, sure. Tell me more." So, the result is going to be 30% conversion because the offer is good. Copy barely matters, right? Doesn't really matter. And this is smart operators who understand the value. Now, if we actually combine both of these, right? which is what you want to do. Great offer plus great copy. I'll build you a sales system or we build sales system for investment firms that predictably finds and educates converts uh strangers into ideal clients at scale without relying on networking events. Now we are unstoppable. Now we have 60% conversion rate. So this is kind of like the thinking behind an offer and a copy. Always make sure you have a good offer because if you're not closing deals, if you're not getting sales and customers, if you're not scaling, that means you just have a bad very bad offer and nothing is going to work until you fix the bad offer. So hopefully you guys gotten value from this video. Short, concise, straight to the point, and actionables you can implement today to grow your business and make a ton of money. So like I always say, get out there, take action. I believe in you, and I'll talk to you soon. Peace.


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# Get rich as a connector without ever pitching

As an operator, you don't try to find the client, convince them to pay, then try to figure out how to deliver. That's freelancer thinking. And you guys are not freelancers. You guys are operators. So, what you do is you run two campaigns. One to the people who have the thing, one to the people who need the thing. That's it. You don't pick a side first. You run both. Whoever applies first, that's your leverage. Let me say that again because it's really, really important for you guys. You don't need the other side locked to start a conversation. You just need to be running both at the same time. That's the whole game. If the provider gets back to you first, cool. Now you go to the buyers and say, "I have access to companies that solve this exact problem." If the buyer replies first, "Cool." Now you go to the providers and say, "I have companies actively looking for what you do." Either way, you win. Either way, you're positioned in the middle. You didn't need permission. You didn't need proof. You needed two campaigns running and a pulse. That's it. And let me make this stupid simple for you guys. Imagine you see a restaurant. They need influencers to come in, post content, and bring foot traffic. Imagine you see an influencer. They need paid brand deals. They're tired of posting for free. Both of them need each other. Neither of them have met you yet. You send two campaigns. One to the restaurants, one to the influencers. Restaurants replies Tuesday. Cool. Now you go to the influencer and say, "I've got a restaurant that wants to pay you to post." Influencer replies Wednesday. Cool. Now you go to the restaurant and say, "I've got an influencer with 50K followers ready to feature your spot." You just created a deal out of thin air. Literally, you didn't need like 10 years of branding experience. You didn't need like marketing degrees. You didn't need like a case study. You just needed eyes and initiative. That's it. You saw two people who needed each other. You put yourself in the middle and you got paid for the introduction. That's the whole model. And this model doesn't care about the the biggest lie that society has ingrained in people's mind, which is you need permission to make money. It doesn't care about the same trajectory we've all had to go through. Go to school, get a degree, get the job, you know, work for someone for 40 years, get the house, retire, and die. The script that's being enforced with that invisible rule that tries to convince us that you need to be qualified before you're allowed to earn. You need to have like a certificate, the experience, the LinkedIn title, the case studies. Someone above you has to say, "Okay, you're ready now." And I'm here to tell you guys that voice that says this or lives in you, whether you like it or not, is not even your voice. It's your parents' voice, your teacher's voice, your boss's voice, every system that ever told you to wait your term. And I want to speak to that voice directly today, right now, because that voice is the only thing standing between you and your first life-changing deal. It's not the model uh like I just explained in like 30 seconds with a restaurant and an influencer. So, it's not really confusing. The main thing is just fear. And fear is okay. Fear is healthy. You just got to acknowledge it, be conscious of it, and not let it rule you. My favorite saying, which is the developed has fear, but fear does not have him. So, let's just go ahead and tackle this damn fear right now. That way, it never rules you. this fear and I can only say this after going through this myself and seeing hundreds of people go through the same trajectory all the way to achieving financial success is if I ask and they say no that means I'm a nobody. So the nervous system treats the ask like a social death threat. It's rejection equals identity verdict which is very unwise. So you have to separate you from the outcome. You're not scared because you're weak. You're scared because you're about to change your role in the war. Right now, your brain has you in the worker role. Workers ask for permission. Workers wait to be chosen. Workers feel guilty like about making money. But check this out. You're not doing worker activities. You're doing operator activities. You are not claiming you are the expert. You are not promising an outcome you can't control. You are offering access, the bridge, and the shortcut. The moment you ask for an access fee, your brain panics because it thinks, why am I to charge? Well, here's who you are right now at this moment. You're the person willing to do what other people want. You're the person who holds both sides and sits in the middle. You're willing to start both conversations. You're willing to carry the uncertainty. You're willing to take risks and you're willing to coordinate. This is real value and it prints a lot of money. So, take it. Why are you not taking it? If you don't, by default, you'll still be choosing like a price, which is the price of staying small, the price of staying invisible, the price of being safe and not fully in your potential. And your potential isn't some distant thing. It's what happens the second you're talking to both sides of a market at the same time. And I don't think you guys realize what that actually makes you. Because the second you're talking to both sides of a transaction, you're not a service provider anymore. You're not even like an agency. You're a market maker. That's the identity shift right there. And it changes everything about how you show up on calls because now you don't get on a call with a provider and say, "Please pay me and I'll try to find someone for you." No, you get on and say uh something like, "Just so you know, I'm actively mapping and speaking with companies investing in this outcome right now. I'm structuring this market from both sides. When there's alignment, I make the connection under an axis and a performance structure. That's it. Calm matter of fact. That's literally what you're doing is a reality and it's completely different energy. And the reason it hits so different is because you generally don't need them to say yes. If they don't agree to your structure, cool, you're still speaking to the other side. That's abundance without lying. Not a single line, just motion. And when they ask you, okay, well, who are you talking to on the other side? you keep that same calm energy where in early stage conversations and qualifying alignment. Uh we don't disclose specifics until structure is agreed. That's it. That's the connector language. That's the doctrine. You are not obligated to reveal your pipeline for free. In fact, you should never do it. I made this video like a month ago about how connectors never gets cut out. And the main reason is because you never want to give specific names about the other side. Same way like a real estate broker won't show you his entire book before you sign. So, here's what I want you to do today. Not tomorrow, not next week, today. Because that's the whole point of me recording this video. Someone could watch this, run both campaigns at the same time, get on a call, and use this exact language and get paid and change their life. Follow the same formula. Signal, match, syndicate, route, print. If you can decide, pick the restaurant and the influencer example that I just gave you. Just pick one. Open up two lists. Side A and side B. Side A is the people who have the thing. Side B is the people who need the thing. Hit them both. Get paid two grand, five grand, doesn't really matter. That first deal is just proof that you can do it. So, you charge like 2K access fee and 10% on the back end on every deal. You close one deal your first month. That's 2K plus whatever the 10% uh kickback. Cool. Not life-changing money, but you keep running the system, right? Month two, you close two deals. That's $4,000 in like access fees alone. on three, you close three because now you have relationships, referrals. Both sides know you. You're the person in that market. That's $6,000 just in access fees. And those 10% backends from month one and month two, those are still paying you. You didn't do anything new work for that money. It just showed up because the deal you connected is still running. Now, let's say by month six, you're closing four deals a month. That's $8,000 a month in access fees plus all the backends stacking from every deal you've ever closed. You're at 10K, 12, 15K. You haven't hired anyone. You haven't built an agency. You haven't added people. Now you do two markets, same system, same boring process. Double the output. You have 25 30K a month running two markets by yourself. So you hire one person, not an agency, not a team of 10, uh, one operator. You train them on your system. Takes like a week because the system is boring and repeatable. Now they're running one of your markets for you. That frees you up to open a third lane. Three markets running. Two you operate. One your person operates. You're at 40 45K a month. The back ends from every deal you ever closed are still compounding in the background. Those didn't stop. Every deal you closed in month one is still paying you in month seven. That's not revenue you're working for. That's revenue that's following you. Now you hire a second person. Same system, same training. Now you've got four lanes running. You're barely on calls anymore because your operators are running the boring system you built. You're at 60 70k a month. Now at this point, people start coming to you. They already know you're the person who controls access in that market. So they come inbound and they say, "Hey, what do I need to pay to get in front of your buyers?" You didn't pitch them, they pitched you. So now you 3x your access fees. You're charging 8K, 15K because the demand for your axis is higher than your supply of introductions. That's leverage. That's real leverage. Basic economics. More demand, limited supply. Price goes up. You guys already know this. So, you're at like 85K at this point. So, you're still stacking month after month. There's money hitting your accounts from deals you closed three, four, five months ago that you don't even think about anymore. Now, we open one or two more lanes, six markets, three operators. You're overseeing the system, not running it. You're at 100K a month. No office, no VC, no 50% team, just a boring system, a few operators running it and markets where you own the middle. And it all started because one night you sent 40 messages, 20 to side A, 20 to side B. That's the math. It's arithmetic. And arithmetic doesn't lie. So go send those 40 messages tonight and let the math do its thing. Okay? And there you go. You have like an entire road map all the way to like 100K. All that's left to you. And honestly, if you guys, you know, are still watching this right now, that tells me everything I need to know because the person who wasn't ready already clicked off like a long time ago. The fact that you're still here means the old version of you already left. You just hadn't caught up yet. So, go catch up. And like I always say, it's like my final the the last thing I always say in every video. Get out there, take action. I believe in you. And I'll talk to you guys soon. Peace.


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# I Closed $20k Deals By Thinking Like This (Most Operators Never Figure It Out)

If I had to pick one thing that can guarantee you guys to be successful, it has to be identity. Identity is what makes money. Identity is what decides your future. It's the thing that every single successful person figured out before the money came in. Before the strategy, before the playbook, before any of it. And I don't mean that in some motivational way. I mean it literally. Cuz think about it. When you guys picture yourself being successful, when you close your eyes and you see the image of that version of yourself that made it, that person isn't just you with more money in the bank. That person has a different temperament, certain traits, a character. They respond to problems differently. Someone tells them no and they don't spiral for 3 days. Something breaks and they don't sit there questioning their whole life. They just move. They handle it. They do not romanticize a failure. They'll let go of their suffering because their identity isn't built on what happens to them. It's built on what they decided about themselves before anything happened. Because when you operate from identity, you stop reacting to the world and the world starts reacting to you. Like your environment start shifting, the people around you start changing, opportunities start appearing out of nowhere. And it's not magic. It's just that when you carry yourself like someone who knows who they are, everything around you reorganizes to match that. Carl Jung called it individuation. I call it being developed. Becoming the person you were actually meant to be, not who your parents told you to be, not who society like sheep did into the actual you. And I was talking about this with a member I know. I watched like three or four of his alignment recordings. I love watching these and I can see that he's doing pretty good. He's listening to the prospects. They're respectful, very nice, but he end up nowhere. So I told him, "Listen, and this is really helpful for you guys too, like watching this. Let me look at you directly in the eyes and tell you this. I want you to embody the identity of you leading the call as the one, the operator. They have absolutely no clue what they're talking about. You're the one who does. You're the operator. And this applies to men and women, by the way. Operator is just a word for the person in the room who knows what's going on. So I told him this and I could tell that it did hit him differently because that's the stuff that actually moves the needle. Cuz once you're like, "Hmm, I really need to embody that identity." It's almost like you're suddenly downloading new traits, the tone, the composure on command. You're no longer trying to explain everything, fill the silence with words, and try to get the deal. And of course this goes against like what most sales gurus are saying because let me tell you guys this, I've closed more 10-20K deals than most people trying to like teach this stuff despite never using a script, despite getting banned off Upwork with nothing, despite not having a sales background or any of that stuff. This member I'm talking about, he was doing everything right on paper. He knew the niche, he knew the model, he was asking good questions, but he was showing up as someone presenting a project. The prospect could feel it. So I told him, "Hey, think about it like a date. If you sit there asking question after question, uh the vibe just becomes weird. You know that feeling where someone's trying to like trying too hard? That was That's what was happening on the calls. So don't explain everything. Don't give like the full breakdown of how signals work, uh how the introductions work, walking them through every little detail because when you overexplain, you're telling the other person, "I don't think this is enough on its own, so let me keep adding more words until you believe me." And this is not what you guys want. I also gave him this uh exercise and this helpful for you guys too. I said, "Write down how you explain your offer, all of it, 100 words. Then I want you to cut it down to 50, then cut it down to 25, and then say it." Cuz a person who knows who they are, like they don't need 100 words, they need one sentence. And that sentence has weight because the person saying it has weight, especially in high-ticket rich markets, the ones that I always recommend. Like wealth management, biotech, logistics, high-ticket marketing agencies. So I always say this, "Why don't you just guide the room? You're doing all this stuff, learning the model, spending money, knowing better than 99% of people." Like literally go outside and you will notice that 99% of people don't even know what AI reaches. They just hear AI on Instagram and they think that's what business is. So why don't you just have that confidence of guiding the room? Literally guide the room. Once you do that, that 10, 15, 50K a month you want is just the byproduct. You just wake up and you're like, "Wow, I'm making like more than 99% of people." And that just happens so goddamn quickly because going back again to the first thing I said, that person making 20, 30, 50K a month, guess what they are, guiding the room. They're clear. They say less and close more. That's identity. And it's also exactly the thing that will keep you from losing your mind right now. Because we are living in the most noisy like era in human history. Like every single day there's like a new AI tool, new method, new feature. And it's perfectly engineered to induce FOMO and like make your stomach drop and say, "What am I doing wrong? Should I switch? Should I pivot?" And if you don't have an identity, you will chase every single one of those every single time because you have nothing grounding and anchoring you. And every new shiny thing pulls you in a different direction. And then 3 months uh later, you've tried seven things and none of them worked. Not because they were bad, but because you never stayed long enough for any of them to work. And there's this thing like Charlie Munger said and I think about it all the time. He said, "Money is in the waiting." Like this man sat for like in like a chair for 60 years reading annual reports and eating McDonald's while everyone else was panicking about shitty stocks. While everybody like around him was, you know, jumping from thing to thing, chasing the next hot stock, the next trend, the next hype cycle. And he just sat there and he became one of the richest humans to ever live. Not because he was the smartest person in the room, but just because he avoided stupidity. And he himself said that. He said you can get wonderfully rich just by being less stupid and staying in your center, doing your work consciously without pivoting to the next thing just because someone else has said it. And I assure you guys this is true from my own experience. Because when I was and when I started making like 8-10K a month, everyone around me was like, "Why don't you just layer in LinkedIn outreach? Why don't you just try this and that?" And I'm glad I didn't do that because if I did, I wouldn't be here making almost 200 grand today. I wouldn't be here talking about it. And I wouldn't I would be somewhere else on my like fifth pivot trying to make my third tool work wondering why nothing is sticking. And that's what identity protects you from. It protects you from yourself because the enemy is not the market, the enemy is not the competition, the enemy is just you at 2:00 a.m. scrolling Twitter, seeing someone post about this new thing you've never heard about and your brain like goes like, "Maybe should I try that?" That voice, that impulse, that's what kills businesses. Not bad strategy, not bad timing. That little voice that says, "What if I'm missing something?" And the only thing that silences that voice is identity. When you know who you are and what you do, that voice has nowhere to land. It just bounces off because you already decided. And that decision is louder than any trend, any tool, any hype cycle. Munger knew that and now you know it. That's what makes you developed. And I use that word on purpose. Not smart, not talented, not a genius, developed. Uh it's when you're committed and it's when you guys are never asking, "Will this work?" And start structuring things so they must work. And that's everything. Because there's this old Zen teaching where a student goes to a master and says, "I want to learn." And the master pours him a tea and he keeps pouring. The cup overflows, tea everywhere, and the student says, "What are you doing? It's full." And the master says, "That's you. You're so full of methods and options and maybe this and maybe that that nothing new can enter. You have to empty the cup first." I always say my audience is so smart. They already have the confidence. The audience is small, which I like. But they're the best. You guys, you know, are full of possibilities, but you have to stick to one thing and commit to one thing because it's exactly what the person making 20, 30, 50K a month did to succeed. And they didn't get there by knowing more than you. They got there by deciding more than you. They empty the cup, they picked one thing, and they became the person who does that thing, not tries it, not experiments with it, does it every day until the world is forced and has no choice but to respond. And that's not strategy, that's not a hack, that's identity. And it's exactly what I want you guys to have. So that's what I have for you today. And before I go, I want to leave you with something. Waste no more time arguing about what a successful person looks like. Be one. You were not born empty, you were born whole, and then the world started adding things to you, fear, doubt, other people's opinions, uh other people's timelines, and slowly you started believing that who you are is not enough, that you need to become, you know, something else, some something more. And I believe is the biggest lie you'll ever carry because the work isn't about building a new you, it's about removing everything that isn't you. Stuff that's unfortunately gets picked up from people's who never like people who never had the courage to do what you're about to do. So just, you know, like I always say, get out there, empty the cup, focus on one thing, all right, build a bulletproof identity in a noisy era. And I believe in you. I'll talk to you soon. Peace.


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# Should You Start An AI Agency In 2026 Or A Connector Business?

So, I want to talk specifically to people that are running AI agencies or freelancing because I get tons of DMs from people saying, "Is it worth starting an AI agency or continuing my AI agency or go all in and build my connection business?" And the answer to that is pretty simple. I want you to look at what happened to web designers. Few years ago, businesses needed web designers and they needed web design agencies so they can have a good website. And it was pricey and hard to do. Then Webflow came out, then Shopify got better, then Framer dropped, then AI builders showed up. And every single month, the thing they used to charge 5K for became something that the clients can do themselves on like a Saturday afternoon. Now, did web designers disappear? No, the excellent ones moved upmarket. They became brand people, conversion people, creative directors, growth partners. But the average person selling "I'll make you a website" got crushed, unfortunately. And that is the same thing happening with AI agencies right now. And by the way, I'm not saying you can't make money with an AI agency, but if your whole offer is a set up AI for you, you are selling the exact thing AI gets better at replacing every single month. The AI agency person uses AI and sells AI. The connector uses AI and sells access. One is selling the tool, the other is using the tool to wrap money, clients, partners, capital, and deal flow. So, when it comes to selling AI running AI agency, the implementation is the layer AI eats first. Every single time OpenAI drops an update, every single time like a new platform launches, every single time like some kid on Twitter builds a wrapper, the thing you were selling gets cheaper, easier, and less mysterious. So, yes, you might be the person charging 3K today, but 6 months later, there are 500 people charging $500. And 12 months later, the clients can do 80% of it themselves. So, in simple terms, and I like to use this like beautiful metaphor, you are standing on a melting ice. And it's a pretty stressful position, if you ask me, since I'm assuming you guys want what everyone wants. You want to wake up on a Monday and know that the money's coming. You want to build something that gets more valuable the longer you do it, not less. You want to look at the next month and not feel like your stomach drops. You want to tell your partner, "Let's go on a trip." and actually mean it because the revenue doesn't disappear when you stop working for 5 days. You want to feel like the ground beneath you is solid, like you're built on a rock, not sand. And this is just what we all humans want. And that's not luxury, that's baseline. That's what a business is supposed to give you, stability. And if your current model can't promise you that, then it doesn't matter how much you made last month because you don't know what next month looks like and that certainty is eating you alive whether you admit it or not. And here's the thing, The Connector is the only model that I found where AI updates make you more money instead of less. And I want you guys to really, really sit with it for a second because, you know, every improvement to AI is a buff to your operation and not a threat to zero of your like revenue. Because when a new tool drops, you don't panic. You use it. You use it to find, you know, people faster, to research companies deeper, to write outreach that lands harder. My whole daughter camel business runs on Claude Code MCBs. Do I sell MCBs? No. Do I sell AI agents or voice agents? No. And my fee stays the same because the client isn't paying me for the tool, they're paying me for access. And I get some more valuable, not less, because the noisier the world gets, and the world is getting very noisy as we speak in 2026, the more people need a trusted filter. You're not on the other side of the barrel, you're holding it because tools are infrastructure, access is the offer. The Connector uses every tool available aggressively, but sells none of them. The implementer's whole offer collapses when the tool gets cheaper. The Connector's offer compounds because the tools, you know, getting cheaper makes them sharper. And the ironic part is that every AI skill, you know, you have, assuming you have skills, becomes 10 times more useful in this model. You know how to scrape, you know how to research, you know how to build systems that find information fast, you know how to automate outreach, you know how to use APIs, you know how to make systems do in 10 minutes what a normal person does in like 3 hours. Great. Now, point all of that at finding people, point it at building inventory, point it at mapping markets, point it at identifying who needs who. You aim the AI at the thing that makes you money. And I want you guys to make money, not just nerd out on tools, because the thing that will make you money is what made 80% of billionaires money, and it's sign access. And it's not really new or like a trend, because connecting people who need each other is older than currency. It's older than that contracts. Kings had people whose only job was to know who to put in front of who. Entire like empires were funded because one person made one introduction. This is the oldest power structure that ever existed, and you're just running it with better tools. Every billionaire, every power broker, every king had someone whispering in their ear about who to meet. This predates the internet, predates AI, predates everything. Like I said, it works even better if you know how to build systems. The only difference is you're not selling these systems anymore, you're using the system to sell something that doesn't appreciate, something that gets more expensive the better you get good at it, something that no tool hype cycle can replace because the value is in the relationship, not the automation. And that's the whole It's not start over, it's redirect. It's like alchemy. You're taking a skill that's losing value every single day and transmuting it. It's called transmutation, right? You transmute it into something that gains value every single day. Same ingredients, different output. The AI agency guy and the connector guy can have the same, you know, skills, same tools, same knowledge, same laptop, but one is turning it into a service that gets cheaper, and the other person is turning it into access that gets more expensive. Same lead, opposite direction. One is lead, one is gold. And the only difference is what you pointed at. So, you're not starting from zero, you're not, you know, throwing anything away. You're taking everything you already built and running it through a different filter. And what comes out the other side is a business that doesn't rot, doesn't depreciate, it just compounds quietly every single day. Every single conversation adds to the map. Every introduction straightens the trust. Every deal closed makes the next one easier. And 12 months from now, you're sitting on something that no updates can touch, no rapper kid on Twitter can copy, no platform can automate. Because it's yours, it's your relationship, your map, your reputation. And that's the one asset that only goes up. And I'm not saying this from theory, I'm saying this because, you know, from actually doing it. 200k a month by controlling access. Not from building, not from coding, not from managing anyone's automation, from connecting. And most people that I know that are killing this are doing the exact same thing. You can go through my channel, there's hundreds of wins podcasts. In fact, last week we recorded a podcast with Remus, he makes like 30k a month like routing deal flow. And a lot of people who actually came from AI agencies used to make like $500, now they are doing 15, 20, 25k a month routing deals. We got a guy who's 21 who started as like an AI agency. You know, he does 40k a month at 21 years old. It's beautiful. And when you really think about it, this isn't a one-person story, it's a pattern. It repeats every single time someone makes the shift and the reality just rewards it instantly. The model is simple and the market is starving for it. There are millions of companies right now that need something and millions of companies that sell that thing. And nobody is connecting them properly. Nobody's controlling that access with intention. And you could be that person tomorrow with skills you already have. We're just getting started. The more AI gets hyped, the more access gets more expensive. So, if you're watching this and something clicked and you're sitting there thinking, "Okay, Sahil, I get it. I see the shift. I want to know how this actually works day-to-day." I made a video breaking down the only three things that matter to get from zero to 25k a month as a connector. No fluff, no motivation, just the mechanics. Outreach, inventory, and charging for access. Step-by-step. Can just go ahead and watch it. And also leave you a live call of me closing an $8,600 deal so you can just go ahead and do it yourself because that's the whole point of me sharing it with you guys. And before I let you go, I want to share with you like an old phrase that I think about a lot. See, the Marrakech merchants used to say, "The man who owns the road owns the trade, not the man who carries the goods, not the man who builds the cart, the man who owns the road." Everyone else's moves through him. AI agencies build the carts, connectors own the road. Appreciate you guys watching. Like I always say, you guys get out there, take action. I believe in you. I'll talk to you guys soon. Cheers.


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